Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A one page essay arguing that in AI the methods that ride falling compute costs keep beating clever handcrafted ones, because... incompleteideas.net (Richard Sutton) Essay · ~5 min read · Starting Up The Bitter Lesson Richard Sutton
2. Wardley shows how every component evolves from genesis to commodity, and that this direction is predictable even when the... Bits or Pieces? (Simon Wardley) Essay · ~15 min read · Starting Up On Mapping and the Evolution Axis Simon Wardley
3. Video · 48 min · Starting Up Clayton Christensen: Disruptive Innovation (Saïd Business School lecture) Clayton Christensen
4. A clean, free reference that defines the terms precisely, with the classic disruption diagram. If HBR is paywalled for you,... Christensen Institute Article · 10 min read · Starting Up Disruptive Innovation Theory Christensen Institute
5. Thompson shows where the toy and disruption story breaks down: in consumer markets, good enough does not always win, because... Stratechery Essay · 15 min read · Starting Up What Clayton Christensen Got Wrong Ben Thompson
6. Thompson names a third path beyond sustaining and disruptive: products that make the old thing obsolete rather than slowly... Stratechery Essay · 12 min read · Starting Up Obsoletive Ben Thompson
7. Lieberman takes the Dixon essay and applies it live to a real, current product people were laughing at, which makes the idea... The Founder's Journal, Morning Brew Podcast · 20 min · Starting Up Why The Next Big Thing Looks Like a Toy (ft. Apple Vision Pro) Alex Lieberman
8. Altman treats idea generation as a skill you build by surrounding yourself with high-idea-flux people and looking for the... Sam Altman (blog.samaltman.com) Essay · ~7 min read · Starting Up Idea Generation Sam Altman
9. A curated starting path into the deepest single body of writing on the Indian consumer, market structure, and startup models.... sajithpai.com Article · Curated index · Starting Up Begin Here: Sajith Pai's essays on India Sajith Pai
10. The annual read on where capital is actually flowing in India, by stage and sector, with the macro tailwinds behind it. It... Bain & Company Article · Report · Starting Up India Venture Capital Report 2025 Bain & Company with IVCA
11. A demand-side view of who India's shoppers will be by 2030, segmented by income and behaviour, with the mass consumer doing... Redseer Strategy Consultants Article · Report · Starting Up The Indian Consumer at 2030 Redseer
12. A specific argument that selling software to Indian businesses, long dismissed as too small, is becoming a real market driven... SaaSBoomi Article · Long article · Starting Up India's 100 Billion Dollar Domestic Software Opportunity SaaSBoomi
13. A book written by the founders who built India's global SaaS wave (Zoho, Freshworks, Chargebee and others), pooling how they... SaaSBoomi Book · Book · Starting Up The India SaaS Story SaaSBoomi founders (Manav Garg and community)
14. The long-view case for what India could become, from the person who then went on to build much of its digital infrastructure.... Penguin Book · Book, ~500 pages · Starting Up Imagining India: The Idea of a Renewed Nation Nandan Nilekani
15. The authors talking through the report's findings, which helps if 132 slides feels heavy and you want the argument in their own... Blume Ventures Podcast · Audio episodes · Starting Up Indus Valley Annual Report (podcast walkthrough) Blume Ventures
16. A view of how India's internet business models are maturing, from land-grab growth toward monetisation and unit economics that... Redseer Insights Article · Long article · Starting Up The Evolving Playbook of India's Internet Economy Redseer
17. Naval's short case that the more you build from who you actually are, the less competition you face, which is the... Naval (nav.al) Podcast · 6 min · Starting Up Escape Competition Through Authenticity Naval Ravikant
18. A concrete worked example of AI aimed at a famously boring niche, accounting, rather than at a flashy consumer app. It shows... Andreessen Horowitz Article · 12 min read · Starting Up The Rise of Vertical AI in Accounting Andreessen Horowitz
19. This gives you the vocabulary for the moment a trend makes a job newly urgent. An inflection point is when customers who... Andreessen Horowitz (a16z) Article · 12 min read · Starting Up Using Inflection Points to Overcome Startup Distribution Challenges Andreessen Horowitz (a16z)
20. Video · Starting Up Kunal Shah: Exploring Consumer Psychology (Return on India, Ep. 6) Kunal Shah
21. A sharp piece on how building English-first quietly locks Indian startups out of their next few hundred million users. It makes... Scroll.in Article · Starting Up The English tax is stopping India's startups from reaching their next billion users Sajith Pai
22. A subscription publication that reports one deep story a day on Indian startups, tech, and consumer companies. When a trend is... The Ken Tool · Starting Up The Ken The Ken
23. A digital anthropologist's fieldwork on how people in India, China, and Brazil actually use the internet, which is often... Payal Arora (Harvard University Press) Book · Starting Up The Next Billion Users: Digital Life Beyond the West Payal Arora
24. Video · Starting Up The Future is Default Global (with Angela Strange and Anish Acharya) Angela Strange and Anish Acharya

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