Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A conversation with someone who built a business decoding young people's wants, aimed at founders who did not grow up inside... a16z Podcast (Tiffany Zhong, Connie Chan) Podcast · ~40 min listen · Starting Up Designing for, Marketing to, and Partnering with Gen Z Andreessen Horowitz
- The founders started Saturn as University of Pennsylvania students and grew it to millions of young users across thousands of... Lenny's Newsletter Article · ~20 min read · Starting Up Lessons on building a viral consumer app: The story of Saturn Lenny Rachitsky
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Video · ~90 min video · Starting Up
How to consistently go viral: Nikita Bier's playbook for consumer apps
Nikita Bier
- The trap in trend spotting is confident prediction, and Tetlock's research shows the people who are actually good stay... Penguin Random House Book · 352 pages · Starting Up Superforecasting: The Art and Science of Prediction Philip E. Tetlock and Dan Gardner
- Before apps, serious thinkers kept a commonplace book, one running log of quotes, observations, and ideas they could mine... RyanHoliday.net Article · 10 min read · Starting Up How and Why to Keep a Commonplace Book Ryan Holiday
- Spotting a trend is easy, understanding why it is happening takes more than one lens, and this is Farnam Street's hub on... Farnam Street (fs.blog) Article · 30 min read · Starting Up Mental Models: The Best Way to Make Intelligent Decisions Shane Parrish
- Trend spotting improves fast when you publish what you are noticing, because the network corrects you and feeds you better... swyx.io Essay · 12 min read · Starting Up Learn in Public Shawn (swyx) Wang
- Evans is a working example of the habit you are trying to build: a weekly pass over the noise that pulls out what actually... ben-evans.com Article · Weekly newsletter · Starting Up Benedict's Newsletter Benedict Evans
- Each year a16z partners publish the shifts they expect, and reading it shows you what a finished trend thesis looks like when... Andreessen Horowitz (a16z) Article · 20 min read · Starting Up Big Ideas in Tech 2026 a16z partners
- This is a compact, four step framework for turning fuzzy early signals into something you can act on, aimed at operators rather... Fast Company Article · 8 min read · Starting Up A four-step framework to spot weak signals of disruption Fast Company
- The short answer asks you to notice the same signal from three unrelated directions, and this essay is about exactly that... nabeelqu.co Essay · 15 min read · Starting Up How to Understand Things Nabeel S. Qureshi
- Levels documents committing to ship a new startup every month for a year, in public, mostly to unglamorous silence, until two... levels.io Essay · Starting Up I'm Launching 12 Startups in 12 Months Pieter Levels
- A crowdsourced list of over a hundred directories and communities where you can list or relaunch a product, useful as a... Indie Hackers Template · Starting Up Relaunch like a pro: 100+ places to launch, relaunch, and list your product Indie Hackers community
- This explains why buying upvotes is a waste of money, not just against the rules. Votes are weighted by account quality and... Product Hunt Help Center Article · Starting Up How does Product Hunt ensure fair voting and prevent spam or vote manipulation? Product Hunt Help Center
- The nuts-and-bolts mechanics of the submission flow itself: what fields you'll fill in, what's required, and how the process... Product Hunt Help Center Article · Starting Up How to post a product Product Hunt Help Center
- A short, practical rundown from someone who's actually gotten featured twice, with the small unglamorous stuff that gets... Indie Hackers Article · Starting Up I launched 2 apps on Product Hunt and both were featured, here's what I learned Indie Hackers
- An honest account of a launch that stalled at 200 upvotes and ranked below a blender, and what the founder changed to do better... Indie Hackers Article · Starting Up Notes from a failed Product Hunt launch Indie Hackers
- Product Hunt's own founder, talking to YC about what separates launches that land from ones that don't. He's blunt that a clear... Y Combinator Article · Starting Up Ryan Hoover on Product Hunt's Acquisition and Lessons Learned About Startup Launches with Dalton Caldwell Y Combinator
- A founder walking through the exact playbook that took his product to #1 Product of the Day, Week, and SaaS Product of the... Tom Dekan Article · Starting Up How we won Product of the Week on Product Hunt Tom Dekan
- An Indian solo founder's real account of hitting #1 Product of the Day, with the tactic he says mattered most: personal DMs to... Inbox Pirates Article · Starting Up How we won Producthunt #1 Product of The Day As a Solo Founder (And you can too!) Inbox Pirates
- Product Hunt's own weekly podcast, hosted by Ryan Hoover and Abadesi Osunsade, with founders and makers talking through... Product Hunt Podcast · Starting Up Product Hunt Radio Product Hunt
- A direct list of the specific mistakes that sink launches, useful to skim right before you hit submit as a final gut check.... Poindeo Article · Starting Up The Product Hunt Playbook: 10 Mistakes That Will Kill Your Launch Poindeo
- A working engineer's own account of what actually happened when he posted to Hacker News, including timing, title wording, and... Lucas Costa Essay · Starting Up How to Do a Successful Hacker News Launch Lucas Costa
- Marc Lou has shipped and launched many small products, and this is his practical rundown of how Show HN posts actually move... Marc Lou Article · Starting Up How to Launch a Startup on Hacker News Marc Lou
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →