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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A conversation with someone who built a business decoding young people's wants, aimed at founders who did not grow up inside... a16z Podcast (Tiffany Zhong, Connie Chan) Podcast · ~40 min listen · Starting Up Designing for, Marketing to, and Partnering with Gen Z Andreessen Horowitz
  2. The founders started Saturn as University of Pennsylvania students and grew it to millions of young users across thousands of... Lenny's Newsletter Article · ~20 min read · Starting Up Lessons on building a viral consumer app: The story of Saturn Lenny Rachitsky
  3. Video · ~90 min video · Starting Up How to consistently go viral: Nikita Bier's playbook for consumer apps Nikita Bier
  4. The trap in trend spotting is confident prediction, and Tetlock's research shows the people who are actually good stay... Penguin Random House Book · 352 pages · Starting Up Superforecasting: The Art and Science of Prediction Philip E. Tetlock and Dan Gardner
  5. Before apps, serious thinkers kept a commonplace book, one running log of quotes, observations, and ideas they could mine... RyanHoliday.net Article · 10 min read · Starting Up How and Why to Keep a Commonplace Book Ryan Holiday
  6. Spotting a trend is easy, understanding why it is happening takes more than one lens, and this is Farnam Street's hub on... Farnam Street (fs.blog) Article · 30 min read · Starting Up Mental Models: The Best Way to Make Intelligent Decisions Shane Parrish
  7. Trend spotting improves fast when you publish what you are noticing, because the network corrects you and feeds you better... swyx.io Essay · 12 min read · Starting Up Learn in Public Shawn (swyx) Wang
  8. Evans is a working example of the habit you are trying to build: a weekly pass over the noise that pulls out what actually... ben-evans.com Article · Weekly newsletter · Starting Up Benedict's Newsletter Benedict Evans
  9. Each year a16z partners publish the shifts they expect, and reading it shows you what a finished trend thesis looks like when... Andreessen Horowitz (a16z) Article · 20 min read · Starting Up Big Ideas in Tech 2026 a16z partners
  10. This is a compact, four step framework for turning fuzzy early signals into something you can act on, aimed at operators rather... Fast Company Article · 8 min read · Starting Up A four-step framework to spot weak signals of disruption Fast Company
  11. The short answer asks you to notice the same signal from three unrelated directions, and this essay is about exactly that... nabeelqu.co Essay · 15 min read · Starting Up How to Understand Things Nabeel S. Qureshi
  12. Levels documents committing to ship a new startup every month for a year, in public, mostly to unglamorous silence, until two... levels.io Essay · Starting Up I'm Launching 12 Startups in 12 Months Pieter Levels
  13. A crowdsourced list of over a hundred directories and communities where you can list or relaunch a product, useful as a... Indie Hackers Template · Starting Up Relaunch like a pro: 100+ places to launch, relaunch, and list your product Indie Hackers community
  14. This explains why buying upvotes is a waste of money, not just against the rules. Votes are weighted by account quality and... Product Hunt Help Center Article · Starting Up How does Product Hunt ensure fair voting and prevent spam or vote manipulation? Product Hunt Help Center
  15. The nuts-and-bolts mechanics of the submission flow itself: what fields you'll fill in, what's required, and how the process... Product Hunt Help Center Article · Starting Up How to post a product Product Hunt Help Center
  16. A short, practical rundown from someone who's actually gotten featured twice, with the small unglamorous stuff that gets... Indie Hackers Article · Starting Up I launched 2 apps on Product Hunt and both were featured, here's what I learned Indie Hackers
  17. An honest account of a launch that stalled at 200 upvotes and ranked below a blender, and what the founder changed to do better... Indie Hackers Article · Starting Up Notes from a failed Product Hunt launch Indie Hackers
  18. Product Hunt's own founder, talking to YC about what separates launches that land from ones that don't. He's blunt that a clear... Y Combinator Article · Starting Up Ryan Hoover on Product Hunt's Acquisition and Lessons Learned About Startup Launches with Dalton Caldwell Y Combinator
  19. A founder walking through the exact playbook that took his product to #1 Product of the Day, Week, and SaaS Product of the... Tom Dekan Article · Starting Up How we won Product of the Week on Product Hunt Tom Dekan
  20. An Indian solo founder's real account of hitting #1 Product of the Day, with the tactic he says mattered most: personal DMs to... Inbox Pirates Article · Starting Up How we won Producthunt #1 Product of The Day As a Solo Founder (And you can too!) Inbox Pirates
  21. Product Hunt's own weekly podcast, hosted by Ryan Hoover and Abadesi Osunsade, with founders and makers talking through... Product Hunt Podcast · Starting Up Product Hunt Radio Product Hunt
  22. A direct list of the specific mistakes that sink launches, useful to skim right before you hit submit as a final gut check.... Poindeo Article · Starting Up The Product Hunt Playbook: 10 Mistakes That Will Kill Your Launch Poindeo
  23. A working engineer's own account of what actually happened when he posted to Hacker News, including timing, title wording, and... Lucas Costa Essay · Starting Up How to Do a Successful Hacker News Launch Lucas Costa
  24. Marc Lou has shipped and launched many small products, and this is his practical rundown of how Show HN posts actually move... Marc Lou Article · Starting Up How to Launch a Startup on Hacker News Marc Lou

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