Sell through other people

Partners, resellers and marketplaces: reach you don't have to build rep by rep.

What founders use for sell through other people, ranked by how many answers lean on it.

  1. An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the... SaaSBoomi (Marketing Nation) Podcast · 45 min listen All about Channel Partners: ISVs, VARs, SIs and MSPs Anand Venkatraman with Arvind Parthiban In 4 answers
  2. The founder of Zomentum, who built a business serving 3,500 plus channel partners, on why partner led acquisition stays under... SaaSBoomi (Founder's Deep Dive) Podcast · 50 min listen Empowering the Channel Partner-led GTM Motion Shruti Ghatge with Suresh Sambandam In 3 answers
  3. The Almabase founder on partnering with a billion dollar company as a small Indian startup and the win win win test he uses,... SaaSBoomi Podcast · 50 min listen Acing ABM, Customer Dev and Partnerships in the US Kalyan Varma with Arvind Parthiban and Varun Shoor In 2 answers
  4. Podcast · 90 min 2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana Siddhartha Ahluwalia with Sharath Keshava Narayana
  5. Podcast · 35 min S3E11 - How to setup partner marketing for B2B SaaS company? ft. Scindia Balasingh, Head Of Marke... Scindia Balasingh, with Sunil Neurgaonkar
  6. Podcast · 51 min GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore Bob Moore, with Scott Barker
  7. Podcast · 34 min Why Channel Partners Drive 3X Higher Win Rates, The Hidden Data with Alex Rich Alex Rich

The questions

Partnerships and alliances 16

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

What does a partnerships person actually do all day? 4 → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? 4 → A much bigger company wants to partner with us. Should we say yes? 4 → I have just been handed partnerships as my job. What do I do in the first 90 days? 5 → How do I get a partner's reps to actually mention us in their deals? 4 → All 16 questions in Partnerships and alliances →
Channel, resellers and marketplaces 16

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

What is a channel partner, and why would a software company hand over 30% of the price? 5 → Is our product even ready for resellers? 5 → What is a cloud marketplace and why does everyone tell us to list on AWS? 3 → App store, app directory, cloud marketplace: which of these actually matters for us? 4 → How do we actually list on AWS Marketplace, and what changes in our sales process? 5 → All 16 questions in Channel, resellers and marketplaces →
eChai Partner Brands The partnership →