Sell through other people

Partners, resellers and marketplaces: reach you don't have to build rep by rep.

What founders use for sell through other people, ranked by how many answers lean on it.

  1. Video · 45 min watch How to Build a Tech Partner Program That Works Cloud Software Association In 3 answers
  2. Video · short watch Introduction to AWS Marketplace Amazon Web Services
  3. Video · 20 min 10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP Kange Kaneene and Alok Kapur (SAP)
  4. Video · 50 min The Role of Partners in Scaling to $10B with ServiceNow CCO + VP of Strategic Operations ServiceNow Chief Customer and Partner Officer, with VP Strategic Operations
  5. Video · 38 min 4 Easy Account Mapping Wins Crossbeam partnerships team
  6. Video · 24 min Indian SaaS founders need to go beyond direct selling Channlworks
  7. Video · 61 min Is Your SaaS Product Ready for System Integrator (SI) Partnerships? Prashant Dahalkar - Hexaware Prashant Dahalkar (Hexaware)
  8. Video · 47 min System Integrator (SI) Partnership Playbook with Jay Mcbain Jay McBain
  9. Video · 14 min AWS Marketplace Private Offers overview for ISVs Amazon Web Services
  10. Video · 18 min How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP Seeq marketplace lead
  11. Video · 54 min Rohit Gupta of Amazon Web Services on How to Build a Successful ISV Partnership with a Hyperscaler Rohit Gupta (AWS)
  12. Video · 40 min From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin Jason Lemkin
  13. Video · 56 min Nearbound at Work. Partner Attach: The great debate Reveal The Nearbound Revenue Platform
  14. Video · 19 min How To Compensate Partner Teams Partner GTM Institute
  15. Video · 44 min Deal Registration Baptie and Co

The questions

Partnerships and alliances 16

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

What does a partnerships person actually do all day? 4 → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? 4 → A much bigger company wants to partner with us. Should we say yes? 4 → I have just been handed partnerships as my job. What do I do in the first 90 days? 5 → How do I get a partner's reps to actually mention us in their deals? 4 → All 16 questions in Partnerships and alliances →
Channel, resellers and marketplaces 16

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

What is a channel partner, and why would a software company hand over 30% of the price? 5 → Is our product even ready for resellers? 5 → What is a cloud marketplace and why does everyone tell us to list on AWS? 3 → App store, app directory, cloud marketplace: which of these actually matters for us? 4 → How do we actually list on AWS Marketplace, and what changes in our sales process? 5 → All 16 questions in Channel, resellers and marketplaces →
eChai Partner Brands The partnership →