Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. Koomen took Optimizely to $100M ARR and breaks the enterprise funnel down for technical founders who find the pitch meeting... Y Combinator Startup Library Video · Talk Enterprise Sales for Founders Pete Koomen
  2. A full walkthrough of the artefact you need before you hire rep three: the 30 day multi-channel sequence, the openers, the... 30 Minutes to President's Club Video · 60 min watch How to Build Your Outbound Process From Scratch Nick Cegelski and Armand Farrokh
  3. Hasura's own account of the two hardest transitions in developer-led growth: moving from a project people like to a product... Inc42 Academy Video · 60 min watch How Hasura Built India's First Open Source Unicorn Inc42 Academy
  4. Video · 26 min The Simple Cold Call Framework No One Talks About (Ft. Josh Braun) Josh Braun
  5. Video · 18 min What is GTM engineering? Inside Clay's GTM strategy Everett Berry
  6. Video · 29 min If I Started SaaS in 2026, Here's My B2B Content Strategy for $1M ARR Rob Walling
  7. Video · 57 min How to Create Bottom of Funnel (BoFu) Content That Converts in B2B (secrets to capture more demand) Lashay Lewis
  8. Video · 46 min The BrowserStack Journey: Profitability, Funding & Scale, SaaSBOOMi Interview | Ritesh Arora Ritesh Arora
  9. Video · 16 min The Ultimate Guide to Cold Email Deliverability in 2025 Instantly
  10. Video · 57 min 56 Minutes of LinkedIn SOCIAL SELLING Secrets that Actually Work lemlist
  11. Video · 43 min Matzen Shirley: LinkedIn Signal-based Outbound Matzen Shirley
  12. Video · 58 min Community as a Business Value | David Spinks, Co-Founder of CMX David Spinks

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
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