Build pipeline

Outbound that gets replies, and inbound that compounds while you sleep.

What founders use for build pipeline, ranked by how many answers lean on it.

  1. A sitting CIO explains how he actually finds and evaluates startup vendors, including that roughly 80% arrive through outbound.... The Neon Show Podcast · 62 min How Startups Can Sell to Big Companies ft. Karthik Chakkarapani, Zuora Siddhartha Ahluwalia In 3 answers
  2. Podcast · ~60 min How Khadim Batti Built Whatfix Into a ~$900 Million Global SaaS Leader Khadim Batti In 3 answers
  3. Podcast · 90 min listen 2X SaaS Founder: How To Sell Global Tech Products From India Siddhartha Ahluwalia with Sharath Keshava Narayana In 3 answers
  4. Podcast · 1 hr 9 min listen Building a Multi-Million Dollar SaaS Company: Whatfix Founders Siddhartha Ahluwalia with Khadim Batti and Vara Kumar Namburu In 2 answers
  5. Podcast · podcast episode SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan Siddhartha Ahluwalia with Srikrishnan Ganesan In 2 answers
  6. Podcast · Full episode 7 Myths About Selling B2B SaaS In India ft Unicommerce Founder Kapil Makhija Siddhartha Ahluwalia with Kapil Makhija In 2 answers
  7. Shopify's performance marketing lead on channel order (Google search first, LinkedIn reserved for tight B2B targeting because... Lenny's Newsletter Podcast · 75 min listen The ultimate guide to performance marketing Timothy Davis with Lenny Rachitsky In 2 answers
  8. Podcast · ~85 min Building a world-class sales org Jason Lemkin
  9. A first-hand account of moving from product-led growth to enterprise sales and the pricing changes that made the revenue work,... Prime Venture Partners Podcast Podcast · podcast episode Why Private Equity Paid $8.4 BILLION for Smartsheet Prime Venture Partners with Praerit Garg
  10. Chargebee's Krish Subramanian and Accel's Shekhar Kirani on what the India cost and talent advantage really buys you when you... SeedToScale (Accel India) Podcast · 45 min listen Building SaaS Business Out of India for the Global Market Shekhar Kirani, Krish Subramanian and Anand Daniel
  11. Graphite's Ethan Smith has run this for real clients, so the advice is specific: landing pages, YouTube and genuine Reddit... Lenny's Newsletter Podcast · 80 min listen The ultimate guide to AEO: How to get ChatGPT to recommend your product Ethan Smith with Lenny Rachitsky
  12. Twenty four minutes on what building an audience from India actually looked like: started in 2018 knowing nothing about... The Neon Show Podcast · 24 min listen Podcasting to Investing: breakdown of our journey Nansi Mishra and Siddhartha Ahluwalia
  13. MoEngage's content lead is blunt about why most startup blogs go nowhere: no specific reader, no cadence, and metrics read far... BTS Marketing, SaaSBoomi Podcast The Ins and Outs of Content Marketing with Akshatha Kamath of MoEngage Akshatha Kamath
  14. An Indian SaaS founder describes the exact shift the question is about: moving off outbound tactics onto inbound, and what... BTS Marketing, SaaSBoomi Podcast Magic of Inbound Marketing, Founder Branding & SGx! Abhishek Ballabh
  15. Podcast · 36 min How Multithreading Closes More Enterprise Deals | iQ² Ep. 1 Rachit Kataria and Nabeel Ahmed
  16. Podcast · 11 min The AI SDR Is Overhyped - Here's What Actually Works | Cold To Close Episode 4 Smartlead
  17. Freshworks' growth chief and an event operator split events into demand generation against brand building, which is precisely... BTS Marketing, SaaSBoomi Podcast The art of event marketing with Arun Pattabhiraman and Noel Wax Arun Pattabhiraman and Noel Wax

The questions

Outbound that works 16

Cold email, cold calls, LinkedIn, sequences and lists. How to start conversations with people who have never heard of you.

I have never sent a cold email in my life. Where do I even start? 4 → I am a founder in India and my buyers are in the US. How do I get a stranger twelve time zones away to reply? 4 → My cold calls die in the first ten seconds. What do I actually say when they pick up? 4 → How do I build a target list that is worth working instead of scraping ten thousand random companies? 4 → When do I hire SDRs, and how many AEs can one SDR feed? 4 → All 16 questions in Outbound that works →
Inbound, content and demand gen 16

Getting buyers to come to you. Content, SEO, community and the demand engine behind them.

Everyone says do content. What does inbound actually mean for a startup with no audience? 4 → I write blog posts and nothing happens. What am I doing wrong? 4 → How do I decide what to write about so it brings in buyers and not just traffic? 4 → Our product is self-serve. How do we get users without a sales team? 4 → How much of my pipeline should come from inbound versus outbound, and when do I add the second channel? 4 → All 16 questions in Inbound, content and demand gen →
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