Agency or consultant
You do this for other people's companies, several at a time.
Leading a GTM team
You hire, ramp, and own the number. The questions here are about building an engine that works without you in every deal.
What does April Dunford say most teams get wrong about positioning?
Dunford's core claim, after working with over 300 technology companies, is that positioning is not a tagline, not branding, and not messaging. It i...
I run demand gen for an Indian SaaS selling globally. Does the US content playbook work here?
Partly. If you sell to the US and Europe, the standard playbook applies because you are competing in the same search results as everyone else, and ...
How the best do it
Teardowns of how specific companies actually did it, and the judgment calls great operators make that nobody writes down.
How do the best B2B companies get positioning agreed when product, sales and the founders all disagree?
They stop arguing about opinions and go find the buyer's view, because the only competitive alternative that matters is the one the prospect would ...
What do Indian SaaS operators say it actually takes to win US customers while building from India?
The recurring advice is that global is a starting position, not a later phase. Manav Garg built Eka out of India when SaaS was not yet a word and h...
eChai Partner Brands
