Raise money
Whether to raise, from whom, on what terms, and the non-dilutive options.
What founders use for raise money, ranked by how many answers lean on it.
- It walks one worked example (a specialty foods company) all the way down the funnel and, crucially, builds SOM bottom-up from... TechCrunch Article · 9 min read How to calculate your startup's TAM, SAM and SOM Marjorie Radlo-Zandi
- When your market slide claims a sector is heating up, this is the citeable proof point: India's VC market hit ~$16 billion in... Bain & Company Article · 30 min read India Venture Capital Report 2026 Bain & Company and Indian Venture and Alternate Capital Association
- This is the clearest breakdown of the two-decks-from-one-file idea, and it teaches with real artifacts, not theory: it puts... VIP Graphics Article · 9 min read Reader Decks vs. Presenter Decks: Which One Do You Actually Need? VIP Graphics
- This is the exact 21-slide deck that got Front three term sheets in ten days, published by the founder herself with honest... Medium (Mathilde Collin, CEO of Front) Template · 12 min read + 21-slide deck Front Series A Deck (with the founder's own slide-by-slide feedback) Mathilde Collin
- This is the canonical slide-by-slide template from the person who has read more pre-traction decks than almost anyone. Seibel's... Y Combinator Article · 12 min read How to Build Your Seed Round Pitch Deck Michael Seibel
- This is the how-to for the exact 'proof of demand you actually gathered' your answer calls for. It gives you the five things a... Alchemist Accelerator Article · 10 min read Using Pilots, POCs, and LOIs to Build Trust and Scale Alchemist Accelerator
- This is the guide that argues your exact answer: stop stapling a Stanford and a Tesla logo under your name and instead show why... TechCrunch Article · 8 min read The team slide is the most important slide in a startup pitch deck Haje Jan Kamps
- Kevin Hale's rule for a non-designer is three words: legible, simple, obvious. He argues an investor should grasp a slide's... Y Combinator Article · 12 min read How to design a better pitch deck Kevin Hale
- This is the fastest zero-budget path to a clean deck: pick one template that already fixes your font pairing, color palette,... Canva Template · quick-start Free customizable pitch deck presentation templates Canva
- Nine companies you already trust (Slack, Instagram, Shopify, Twitter, YouTube) laid out as before-and-after: what each one... CB Insights Article · 12 min read From Instagram to Slack: 9 Successful Startup Pivots CB Insights Research
- The cleanest India pivot story told by the founder himself: Meesho began as Fashnear, a hyperlocal fashion app, and became a... Y Combinator Video · 35 min On Starting and Scaling Indian Shopping Site Meesho Vidit Aatrey (Meesho co-founder and CEO)
- This is the canonical takedown of the 2x2 you conveniently sit atop, written by a VC who screens decks for a living. It hands... Dreamit Ventures Article · 8 min read How to Create a Killer Competition Slide (Hint: Don't Use a Magic Quadrant!) Jack Kaufman
- Short and blunt, straight from a working seed VC. Walk's one question, 'what would your competitors say about this slide?', is... Homebrew (hunterwalk.com) Essay · 4 min read If Your Pitch Deck Has a Competitive 2x2, I'm Going to Ask You This Question Hunter Walk
- The India native counterpart, written for founders pitching Blume, Accel India and Lightspeed, where 'no competition' still... YourStory Article · 10 min read Pitch deck playbook: How to create a pitch that gets funded YourStory Team
- This is the sharpest framing of why your ask is really a bet on the next valuation step. It introduces 'accretive milestones'... The Holloway Guide to Raising Venture Capital Article · 15 min read Determining How Much to Raise Holloway (Andy Sparks et al.)
- The cleanest milestone-based runway framework we found: raise for 18 to 24 months because fundraising itself burns about 6... NYU Entrepreneurship Article · 10 min read The Runway Equation: How Much to Raise and When to Spend It NYU Entrepreneurial Institute
- This is the most direct answer to the question: it argues you should ditch the intro and open like a movie cold open, and it... Feel the Boot Article · 9 min read Cold Start Your Startup Pitch: Hook Investors from the First Second Lance Cottrell
- This is the canonical source on the highest-stakes 30 seconds in startups, from the people who coach hundreds of founders... Y Combinator Article · 12 min read A Guide to Demo Day Presentations Y Combinator
- This is the mechanical playbook for the 'send to 15 who actually invest, not 50' point: build a long list from Crunchbase,... Mercury Article · 12 min read Creating a target investor list for your seed round Mercury
- This is what 'research the fund before you send' looks like for an Indian founder: a single fund broken down into its actual... Superscout Article · 8 min read Blume Ventures: The Early Stage Founder's Guide Superscout
- This nails the core idea that you keep one story and change what it is asked to prove: adjust the problem framing, swap in the... Viktori Article · 10 min read How To Tailor Your Pitch Deck For Different Investors Viktori
- This is the worked walkthrough the question demands, not theory. It runs the exact scenario you fear: two SAFEs at different... Kruze Consulting Article · 18 min read How SAFE Notes Impact Founder Dilution and Startup Equity Kruze Consulting
- This is the modeling tool to actually stack your conversions before you sign, which is the whole opinionated answer. You enter... Carta Tool · free tool SAFE and Convertible Note Calculator Carta
- Written by an India-based cap table platform, so the modeling assumptions match how Indian founders actually raise. It walks a... EquityList Article · 12 min read Modeling Post-Money SAFEs in Your Cap Table: Tools and Mistakes to Avoid EquityList
The questions
Should you raise? VC vs bootstrap 18
Raise only if the fuel buys escape velocity.
Should I raise venture capital or bootstrap my startup?
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What kind of businesses are actually a good fit for venture capital?
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What do I give up when I take VC money?
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Is my startup 'default alive' or 'default dead'?
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Can I build a big, profitable company without ever raising money?
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All 18 questions in Should you raise? VC vs bootstrap →
Angel & seed fundraising 18
Get your first believers to write cheques.
How does seed fundraising actually work, step by step?
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How much money should I raise at seed, and how much equity do I give up?
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How do I find and get intros to angel investors and seed funds?
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How do I create momentum and FOMO so investors commit instead of stalling?
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How is raising a seed round in India different from the US?
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All 18 questions in Angel & seed fundraising →
Pitch deck & storytelling 17
Ten slides that make investors lean in.
What slides should my pitch deck have, and in what order?
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How do I tell a compelling story instead of just listing features?
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What actually happens inside a VC partner meeting when I pitch?
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What are the most common mistakes that kill a pitch deck?
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How long should my deck be, and what goes in the appendix?
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All 17 questions in Pitch deck & storytelling →
Valuation, SAFEs & term sheets 18
Understand the paper before you sign it.
What is a SAFE and how does it actually work?
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What's the difference between a valuation cap and a discount on a SAFE?
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How is my startup's valuation actually decided at the early stage?
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What do the key terms in a term sheet actually mean?
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How do SAFEs and term sheets differ in India versus the US?
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All 18 questions in Valuation, SAFEs & term sheets →
Investor updates & relations 17
Turn investors into your unfair advantage.
How do I write a great monthly investor update?
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What metrics should I actually report to investors?
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How do I actually get value out of my investors beyond the cheque?
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How do I share bad news with investors without spooking them?
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How often should I update investors, and does it help me raise the next round?
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All 17 questions in Investor updates & relations →
Grants & non-dilutive funding 21
Free money: schemes, grants, and competitions.
What exactly is non-dilutive funding, and why should an early founder chase it before raising VC?
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What is DPIIT / Startup India recognition, and what do I actually get from it?
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How do I apply to the Startup India Seed Fund Scheme (SISFS), and how much can I get?
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What government schemes and grants can an early Indian startup actually get?
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What startup grants and competitions can a student in India apply to?
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All 21 questions in Grants & non-dilutive funding →
eChai Partner Brands
The partnership →