Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Microsoft's India pricing for business plans, GST extra: Business Basic ₹170 a user a month paid yearly with web and mobile... microsoft.com Tool · Pricing page Compare Microsoft 365 business plans (India) Microsoft
  2. Microsoft's entry business plan: web and mobile Word, Excel and PowerPoint, email on your domain, cloud storage, Teams meetings... microsoft.com Tool · Product page Microsoft 365 Business Basic (India) Microsoft
  3. Riverside's plan page. Riverside records remote interviews in up to 4K video and audio from a browser, and has a free plan to... riverside.com Tool · Pricing page Riverside pricing Riverside
  4. Shopify's India price list for an online store. Basic is Rs 1,499 a month for a solo seller, with a 3-day free trial and then... shopify.com Tool · Pricing page Shopify pricing (India) Shopify
  5. Microsoft's own gallery of free invoice templates (sales, service, freelance and simple business invoices) that calculate... microsoft.com Template · Template gallery Free invoice templates in Excel Microsoft
  6. The government's Invoice Registration Portal, where businesses above the e-invoicing threshold report B2B invoices and get an... gst.gov.in Tool · Government portal e-Invoice System (Invoice Registration Portal) GSTN / NIC
  7. Linear's plans: Free for unlimited members with 2 teams and 250 issues, Basic at $10 per user a month and Business at $16 per... linear.app Tool · Pricing page Linear pricing Linear
  8. Where a registered employer logs in to file the monthly ECR, pay PF contributions and manage employees' UANs. epfindia.gov.in Tool · Government portal EPFO Employer Portal (Unified Portal) EPFO
  9. The portal where returns, audit reports and option forms are filed and verified; its notices carry the year's due-date... incometax.gov.in Tool Income Tax e-Filing portal Income Tax Department
  10. Substack's own explanation of its model: free to publish, and when you charge readers, writers keep 90% of revenue minus card... substack.com Tool Going paid on Substack Substack
  11. Ghost's managed hosting plans: a website plus newsletter with members and paid subscriptions, Starter at $15 a month billed... ghost.org Tool Ghost(Pro) pricing Ghost Foundation
  12. Zoho's social media scheduler, priced in rupees from India: a Free plan, Standard at ₹600 a month billed yearly (₹900 monthly)... zoho.com Tool Zoho Social pricing Zoho
  13. Metricool's plan page: a Free plan, Starter from $20 a month for up to 5 brands, and Advanced from $53 a month, combining... metricool.com Tool Metricool pricing Metricool
  14. Hootsuite's plan page: Standard at $99 per user a month, Professional at $199 and up to $399, billed annually, with a 14-day... hootsuite.com Tool Hootsuite plans Hootsuite
  15. Linktree's plan page: Free with unlimited basic links and email and phone sign-ups, then Starter, Pro and Premium adding... linktr.ee Tool Linktree pricing Linktree
  16. A link-in-bio store built for Indian creators: free forever for a store, lead magnets and Instagram auto-DMs, with its Creator... superprofile.bio Tool SuperProfile for creators in India SuperProfile
  17. Beacons' plan page: a Free plan with a link in bio, media kit and store at 9% seller fees, Creator at $10 a month ($8.33 billed... beacons.ai Tool Beacons pricing Beacons
  18. Later's free link-in-bio page for Instagram, TikTok and Snapchat profiles, which suits anyone already scheduling posts with Later. later.com Tool Later link in bio Later
  19. Carrd builds simple one-page websites; Pro starts at $19 a year and adds a custom domain and forms, so your link page lives at... carrd.co Tool Carrd Pro Carrd
  20. Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts.... business.google.com Tool Google Keyword Planner Google
  21. Ahrefs' free tool for keyword ideas from a seed term, with search volume; Ahrefs Free (formerly Webmaster Tools) adds data on... ahrefs.com Tool Ahrefs Free Keyword Generator Ahrefs
  22. Ahrefs' plan page: Ahrefs Free, Starter at $29 a month, Lite at $129, Standard at $249 and Advanced at $449, with AI-search... ahrefs.com Tool Ahrefs pricing Ahrefs
  23. Semrush's plan page: a Free account with 10 reports a day, and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool Semrush pricing Semrush (an Adobe company)
  24. AnswerThePublic turns a topic into the questions and phrases people search; paid plans start at $20 a month (Starter) or $160 a... answerthepublic.com Tool AnswerThePublic pricing NP Digital

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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