Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Wati's own rupee price list for its WhatsApp Business API platform: Growth at ₹2,699 a month billed quarterly with 3 users, the... wati.io Tool · Pricing page Wati pricing Wati
  2. An Indian WhatsApp marketing platform whose pricing page also states Meta's current rates: marketing messages at ₹1.09 and... aisensy.com Tool · Pricing page AiSensy pricing AiSensy
  3. Bitwarden's own plans: a free plan with unlimited passwords on unlimited devices, Premium at $1.65 a month, Teams at $4 a user... bitwarden.com Tool · Pricing page Bitwarden pricing Bitwarden
  4. Bitwarden's source code, public on GitHub, which is why security teams can audit it and why it is the open-source password... github.com Tool · Repository Bitwarden server on GitHub Bitwarden
  5. 1Password's own business plans: Teams Starter Pack at $24.95 a month billed yearly for up to 10 members (expandable to 20), and... 1password.com Tool · Pricing page 1Password business pricing 1Password
  6. Proton's business plans for its password manager: Pass Essentials at $1.99 a user a month and Pass Professional at $4.99 (with... proton.me Tool · Pricing page Proton Pass for business Proton
  7. Proton Pass's personal plans: a free plan with unlimited logins, notes and cards on unlimited devices, Pass Plus at $1.99 a... proton.me Tool · Pricing page Proton Pass pricing Proton
  8. Google's free password manager, built into Chrome on every platform and into every Android app, syncing through your Google... passwords.google Tool · Product page Google Password Manager Google
  9. Apple's own guide to the free Passwords app, which keeps passwords, passkeys and verification codes in one place across your... support.apple.com Article · Guide Passwords User Guide for Mac Apple
  10. The UK government's cyber security centre explains in plain language why a password manager makes you safer, whether built into... ncsc.gov.uk Article · Short guide Password managers: how they help you secure passwords National Cyber Security Centre (UK)
  11. Microsoft's own explanation of what Windows already includes at no cost: Microsoft Defender Antivirus, Windows Firewall and... support.microsoft.com Article · Help article Stay protected with the Windows Security app Microsoft
  12. Microsoft's India page for Defender for Business: ₹250 a user a month paid yearly, GST extra, for up to 300 users and five... microsoft.com Tool · Product and pricing page Microsoft Defender for Business (India pricing) Microsoft
  13. The independent German lab's latest round: 16 endpoint protection products tested through July and August 2026 on protection,... av-test.org Article · Test results AV-TEST: best Windows antivirus for business users (August 2026) AV-TEST
  14. The business security arm of Pune's Quick Heal: cloud-managed endpoint protection with detection and response and mobile device... seqrite.com Tool · Product page Seqrite Endpoint Protection Cloud Seqrite (Quick Heal Technologies)
  15. EScan, from India's MicroWorld Technologies, sells internet security and total security suites for businesses and an enterprise... escanav.com Tool · Product site eScan business security MicroWorld Technologies
  16. Quick Heal's retail suite for a single PC or a few machines: ₹1,591 for one user for a year (MRP ₹1,909), with multi-user and... quickheal.co.in Tool · Product and pricing page Quick Heal Total Security Quick Heal
  17. CERT-In's own baseline for micro, small and medium businesses: install antivirus or endpoint protection, patch regularly, use... cert-in.org.in Article · 11-page PDF 15 Elemental Cyber Defense Controls for MSMEs CERT-In
  18. The government's botnet cleaning centre lists free bot removal tools for Windows from Indian vendors including K7, Quick Heal... csk.gov.in Tool · Tools page Cyber Swachhta Kendra security tools CERT-In, Government of India
  19. Zoho's contract lifecycle software in Standard, Professional and Premium plans, with Zoho Sign included at no extra cost and a... zoho.com Tool · Pricing page Zoho Contracts pricing Zoho
  20. PandaDoc's own plans for proposals, quotes and contracts: a free plan, Starter at $19 a seat a month and Business at $49 a seat... pandadoc.com Tool · Pricing page PandaDoc pricing PandaDoc
  21. SpotDraft is a contract lifecycle platform for in-house legal teams: templates, approvals, e-signatures, a searchable... spotdraft.com Tool · Pricing page SpotDraft pricing SpotDraft
  22. Ironclad's own pricing page: an AI contract lifecycle platform sold by custom quote, built for larger legal and procurement teams. ironcladapp.com Tool · Pricing page Ironclad pricing Ironclad
  23. Spellbook drafts and reviews contracts with AI inside Microsoft Word, plus a multi-document agent called Associate; plans are... spellbook.com Tool · Pricing page Spellbook pricing Spellbook
  24. An Indian platform that gives a coaching institute or teacher its own branded app for live classes, tests and fees, sold on the... classplusapp.com Tool · Product site Classplus Classplus

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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