Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Apple's free whiteboard app for iPhone, iPad and Mac, built for drawing with the Apple Pencil and sharing a board with others... apps.apple.com Tool · App Store page Freeform (App Store, India) Apple
  2. Microsoft's whiteboard, which works inside Teams meetings and on Windows and touch screens, with more than 60 free templates. microsoft.com Tool · Product page Microsoft Whiteboard Microsoft
  3. Zapier's tested comparison of online whiteboards, updated June 2026, covering which suits brainstorming, teaching and product... zapier.com Article · 15 min read The 5 best online whiteboards in 2026 Zapier
  4. The free, open-source diagram editor (also known as diagrams.net): free forever, no sign-up, and your files stay wherever you... drawio.com Tool · Web and desktop app draw.io draw.io
  5. Lucidchart's pricing page. The free plan allows 3 editable documents with up to 75 shapes each; Individual is $9 a month billed... lucidchart.com Tool · Pricing page Lucidchart pricing Lucid
  6. Mermaid turns a few lines of text into flowcharts, sequence diagrams, ER diagrams and more. Because the diagram is text, an AI... mermaid.js.org Tool · Docs and live editor Mermaid Mermaid
  7. GitHub's guide to drawing Mermaid diagrams directly in READMEs, issues and pull requests. docs.github.com Article · 5 min read Creating diagrams on GitHub GitHub
  8. The open-source tool that draws UML diagrams (sequence, class, activity and more) from simple text descriptions, standard in... plantuml.com Tool · Docs PlantUML PlantUML
  9. Video · 2 min Build a flowchart (draw.io Beginner Academy) draw.io
  10. Canva's own plans page. Canva Free covers templates and basic editing with limited AI; Pro is US$144 a year for one person with... canva.com Tool · Pricing page Canva pricing (India) Canva
  11. A free photo editor in the browser with Photoshop-style professional tools. It runs locally, so your images are not uploaded. photopea.com Tool · Web app Photopea Photopea
  12. Pixlr's browser and phone photo editors. Plus is $1.99 a month billed yearly ($2.49 monthly) for ad-free use with 80 monthly AI... pixlr.com Tool · Pricing page Pixlr pricing Pixlr
  13. Zapier's tested roundup of Canva alternatives, naming Adobe Express the best overall and Pixlr the affordable pick, with what... zapier.com Article · 15 min read The 7 best Canva alternatives Zapier
  14. Video · 15 min Adobe Express vs Canva in 2026: Which One Should You Actually Use? Phil Pallen
  15. Video · 2 min How is Affinity now free? Affinity
  16. Zapier's tested comparison of AI image generators, updated October 2026, with what each is best at and its free option. zapier.com Article · 15 min read The 6 best AI image generators in 2026 Zapier
  17. Canva's free logo maker: pick a template or start blank, set your name in a font, and download. Fast and free for a first logo. canva.com Tool · Product page Free logo maker Canva
  18. Canva's licence for its stock content. Among the things it prohibits is using any of the content as part of a trade mark,... canva.com Article · Legal page Canva Content License Agreement Canva
  19. An AI logo maker you can try free with no account. You pay once, with no monthly charge, and the purchase includes full... brandmark.io Tool · Web app Brandmark Brandmark
  20. Video · 5 min How to Design a Logo, From Start to Finish Shantanu Kumar
  21. YouTube's help page on public, private and unlisted videos. Unlisted videos can be seen and shared by anyone with the link but... support.google.com Article · 5 min read Change video privacy settings (YouTube Help) YouTube
  22. Vimeo's plans: Creator at $9 a month billed annually with 50GB managed storage and password protection, and Core at $24.50 for... vimeo.com Tool · Pricing page Vimeo pricing Vimeo
  23. Wistia's plans: Free with 25GB of storage for one user, and Business at $79 a month billed annually with branding removed,... wistia.com Tool · Pricing page Wistia pricing Wistia
  24. Bunny Stream charges for use only: encoding is free, storage from $0.01 a GB and delivery from $0.005 a GB, with a free player... bunny.net Tool · Pricing page Bunny Stream pricing bunny.net

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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