Build a landing page that converts
A page that loads fast, earns trust, and turns visitors into signups.
4 steps to get you moving, each with a resource worth your time and more waiting underneath
Think of this as a friendly starting line, not the last word. Each step gives you the gist, then a resource worth your time from founders who've been there. There's always more underneath, more questions and more resources, whenever you feel like digging in.
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1
Website & landing page
Look real, load fast, ship today.
What should actually go on my startup's landing page?The gist Above the fold: a clear headline saying what you do, a subheadline saying how, a visual of the product, social proof, and one call-to-action. Below: features tied to objections, more proof, an FAQ, and a repeat CTA. Clarity beats clever, a stranger should grunt back what you offer in five seconds.
The step-by-step guide to landing pages that convert Marketing Examples The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section. -
2
Copywriting & messaging
Say what it is in words a customer would use.
How do I write copy that explains what my product does clearly?The gist Say what it is in the plain words your customer would use, not corporate abstractions like 'empowering synergies'. Lead with the concrete benefit, make claims specific and visualisable, and cut every word that doesn't help you sell. If a caveman couldn't grunt back what you offer, rewrite it.
The step-by-step guide to landing pages that convert Marketing Examples The single best free walkthrough of what belongs on a landing page, with a real 10-step structure and copy examples for every section. -
3
Content & SEO foundations
Get found by the people already searching.
What is SEO and do I even need it as an early-stage startup?The gist SEO is making your site show up when people search for what you solve, free, compounding traffic over time. It's worth it if your customers actively search for a solution; it's a slow bet, not a launch tactic. If you need customers this month, do outreach; if you're building a moat for next year, start SEO now.
SEO Basics: Beginner's Guide to SEO Success Ahrefs Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter. -
4
Product design & UX basics
Make it obvious, not clever.
I'm not a designer, how do I make my product not look terrible?The gist You don't need taste, you need a few rules. Use generous whitespace, a single accent color, limited font sizes, and clear hierarchy through size and weight, Refactoring UI teaches exactly this for non-designers. Design in grayscale first to nail the hierarchy, then add color last.
Refactoring UI refactoringui.com Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design background. The most practical 'make it not ugly' resource there is.
