Build a landing page that converts

A page that loads fast, earns trust, and turns visitors into signups.

4 steps, 72 questions, laid out in the order you'll hit them

Each step is a topic with the real questions founders ask; open whichever one you're stuck on for the answer and the resources on it.

1. 1
   Website & landing page

   Look real, load fast, ship today.

   What should actually go on my startup's landing page? 2 → How do I build a landing page fast without knowing how to code? 2 → Why isn't my landing page converting visitors into signups? 2 → How much should I spend on a website before I have customers? 2 → Do I need a full multi-page website or is a single landing page enough? 2 → All 18 questions in Website & landing page →
2. 2
   Copywriting & messaging

   Say what it is in words a customer would use.

   How do I write copy that explains what my product does clearly? 2 → What are the rules of good marketing copy? 2 → How do I write a headline / value proposition that grabs attention? 1 → How do I find the exact words my customers use to describe their problem? 2 → How do I structure a message so customers care (story / framework)? 2 → All 18 questions in Copywriting & messaging →
3. 3
   Content & SEO foundations

   Get found by the people already searching.

   What is SEO and do I even need it as an early-stage startup? 2 → How do I do keyword research to find what my customers search for? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → All 18 questions in Content & SEO foundations →
4. 4
   Product design & UX basics

   Make it obvious, not clever.

   I'm not a designer, how do I make my product not look terrible? 18 → What are the core UX principles every founder should know? 20 → How do I know if my product is confusing to users? 17 → Should I learn Figma, and how much design do I really need? 19 → Why does good design actually matter for an early-stage startup? 19 → All 18 questions in Product design & UX basics →