Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Two YC partners explain how products that looked small at launch grew into large markets, which reframes the worry that your... Dalton Caldwell and Michael Seibel, Y Combinator Video · ~14 min · Starting Up Simple Products That Became Big Companies Dalton Caldwell and Michael Seibel
- A short, well told talk arguing success is never pure meritocracy, and showing how to find and ethically use the edges you... TED Video · 14 min · Starting Up Startups, Entrepreneurship and Unfair Advantages (TEDxSOAS) Hasan Kubba
- The instinct to wait until you are perfectly ready, and to apologise for your starting point, is exactly what this talk names... TED Video · 13 min · Starting Up Teach girls bravery, not perfection Reshma Saujani
- A clear explainer arguing that founder-market fit lives with the people who define and sell the product, and that outsiders can... Feel the Boot Video · ~18 min · Starting Up Founder/Market Fit: Your Startup's Early-Stage Advantage Cofounder Adam (Feel the Boot)
- The clearest explanation of the access gap, backed by data from real pitch rooms: investors ask women prevention questions... TED Video · 16 min · Starting Up The Real Reason Female Entrepreneurs Get Less Funding Dana Kanze
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Video · 48 min · Starting Up
Clayton Christensen: Disruptive Innovation (Saïd Business School lecture)
Clayton Christensen
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Video · Starting Up
Kunal Shah: Exploring Consumer Psychology (Return on India, Ep. 6)
Kunal Shah
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Video · Starting Up
The Future is Default Global (with Angela Strange and Anish Acharya)
Angela Strange and Anish Acharya
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Video · ~20 min · Starting Up
Delta 4 theory
Kunal Shah
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Video · Starting Up
2,851 Miles (regulatory capture and startups)
Bill Gurley
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Video · ~90 min video · Starting Up
How to consistently go viral: Nikita Bier's playbook for consumer apps
Nikita Bier
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Video · 20 min watch · Starting Up
Y Combinator's Michael Seibel: You Are Nothing Until You Launch
Michael Seibel
- A fast, watchable version of the giver/taker/matcher framework if you don't have time for the full book. It's a good gut-check... TED Video · Starting Up Adam Grant: Are you a giver or a taker? Adam Grant
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Video · 20 min · Starting Up
How To Keep Your Users
Y Combinator Startup School (YouTube)
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Video · Starting Up
Never Split the Difference | Chris Voss | Talks at Google
Chris Voss
- Two YC partners talk plainly about why founders who avoid rejection end up avoiding their customers altogether, and why the... Y Combinator Video · Starting Up Dalton & Michael: Successful founders are OK with rejection Y Combinator
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Video · about 30 min · Starting Up
The Cold Email Formula That Made Over $1,000,000 with Sam Parr
Sam Parr
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Video · Starting Up
Steve Jobs introduces the original iPhone, Macworld 2007
Apple / Macworld keynote
- Duarte studies presentations for a living, and this talk (using the Jobs iPhone launch as one of her two case studies) shows... TED (TEDxEast) Video · Starting Up The secret structure of great talks TED (TEDxEast)
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Video · Starting Up
How many times should you Follow Up?
Alex Berman
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Video · Starting Up
How To Cold Email Clients (WINNING Cold Email Templates)
Alex Berman
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Video · Starting Up
How To Get Clients Through LinkedIn Cold Outreach
Patrick Dang
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Video · ~15 min · Starting Up
How To Build A Lead List For Cold Email
Alex Berman
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Video · Starting Up
50+ Cold Email Subject Lines To Test (Free Download)
Alex Berman
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →