Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Vembu explains the segment choice in his own words: go to the customers who find the premium products unaffordable, then grow... Thought Economics Article · Long read · GTM Sridhar Vembu: How He Bootstrapped Zoho to $1 Billion Without Investors Vikas Shah
2. Asthana says plainly that Postman built customer success instead of a sales team early on. That one staffing choice explains... OpenView Article · Short read · GTM Postman on Designing for the End User and Product-led Success Abhinav Asthana
3. Video · Interview · GTM The BrowserStack story, from Co-founder and CEO Ritesh Arora Ritesh Arora
4. The founder saying it in his own words: no ads, no sales team with targets, not much marketing, and about 1,000 people while... Nithin Kamath (Substack) Essay · Long read · GTM Inside the making of Zerodha Nithin Kamath
5. A quick companion to the podcast, with the origin of the inbound insight and the counterintuitive calls laid out in five... HubSpot INBOUND Article · Short read · GTM Brian Halligan and Dharmesh Shah: How They Built HubSpot HubSpot (Guy Raz interview recap)
6. Fills in the part the founder interviews skip: how the team formed out of Zoho, how they picked recurring billing, and the... SeedToScale (Accel India) Article · Long read · GTM The Early Story of Chargebee: Why it's Better to Start with People, not Ideas Prabhakar Reddy
7. Seven concrete lessons with the numbers attached, including the 15 minute time to value and net retention above 140 percent.... aakashg.com Article · Long read · GTM Datadog: The Archetypal Example for SaaS Product-Led Growth Aakash Gupta
8. Her four recurring failure modes, including misreading your competitive alternatives and the go to market gaps that quietly... Business of Software Video · Conference talk · GTM The Hard Parts of Positioning: Learnings from 11 years and 300 technology companies April Dunford
9. Has the diagnostic that is genuinely useful: if people cannot tell what you do, or you get compared to the wrong competitors,... Intercom Podcast · Full episode with transcript · GTM Ambient Strategy's April Dunford on what marketers get wrong about positioning Geoffrey Keating with April Dunford
10. The clearest thresholds anyone has published for this decision, plus the warning that matters: the pipeline your new sales team... elenaverna.com Newsletter · Long read · GTM Why, When, and How to add Sales to your Product-Led Growth motion Elena Verna
11. Founder led selling with the receipts: 500 personalised cold emails in a month, a first customer signed before the product... SaaS Club Podcast · Full episode · GTM 3 Years of Zero Traction Then Finding Product-Market Fit (Whatfix, Khadim Batti) SaaS Club with Khadim Batti
12. The tactical half of her thinking: founding documents, operating principles, titles, and how to actually get a large team... Lenny's Podcast Podcast · Full episode with transcript · GTM Lessons from scaling Stripe | Claire Hughes Johnson (former COO of Stripe) Lenny Rachitsky with Claire Hughes Johnson
13. Over 100 pages of it are worksheets, templates and real example documents rather than prose, which is why go to market leaders... Stripe Press Book · Full book · GTM Scaling People: Tactics for Management and Company Building Claire Hughes Johnson
14. Has the number that makes the point: over 80 percent of Rocketlane's 600 plus enterprise customers are in the US. Also carries... Forbes India Article · Long read · GTM SaaS startup Rocketlane is going global Siddhant Konduskar
15. A ground level account of what Indian founders actually run into when they set up in the US, down to the go to market starter... SaaSBoomi (Medium) Article · Long read · GTM Onward to building a strong US-India SaaS corridor: The Rise of #IndiaSaaS Avinash Raghava
16. Shows what Zoho's engine looks like now: 25 plus offices in regions people usually emigrate from, local hiring, local pricing,... diginomica Article · Long read · GTM ZohoDay 2024: Zoho's local approach to global expansion Phil Wainewright
17. Written from Chennai by a team that runs billing for thousands of self-serve SaaS businesses, so the AARRR breakdown here is... Chargebee Article · 12 min read · GTM The Secret to Scaling your SaaS Product with Product Led Growth Sinduja Pk
18. Names the specific Indian habit this hub exists to fix: leaning on sales headcount and human touch instead of product... SaaSBoomi Article · 8 min read · GTM A SaaS Future with Product as the Epicentre Matthew John
19. Updates the PLG argument for products where AI does part of the onboarding, with the engagement loop and self-service... SaaSBoomi Article · 10 min read · GTM Product-led Growth in an AI-driven SaaS Economy SaaSBoomi Editorial Team
20. Zenoti's Sudheer Koneru and CleverTap's Anand Jain on customer acquisition and business model choices while building global... SeedToScale by Accel Podcast · 55 min listen · GTM Scaling your Startup Anand Daniel
21. Specifically about SIs rather than partners in general, including the split where the SI carries early stage sales and adoption... Relevize Article · 8 min read · GTM Pros and Cons of System Integrator Partnerships: Six Tips for Success Relevize
22. Video · short watch · GTM Introduction to AWS Marketplace Amazon Web Services
23. Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud... Microsoft Learn Article · 8 min read · GTM Overview of Microsoft Marketplace for publishers Microsoft Learn
24. Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle,... Shopify Developers Article · 10 min read · GTM Shopify App Store review process Shopify Developers

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