Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A well built program from an Indian origin SaaS company, useful as a template: directory listing, co-marketing, certification,... Chargebee Tool · 5 min read · GTM Chargebee Solution Partner Program Chargebee
2. Shows a clean two track split (technology partners versus solution partners) at real scale, 250 plus partners across 35 plus... MoEngage Tool · 5 min read · GTM MoEngage Catalyst Partner Ecosystem MoEngage
3. An Indian SaaS company arguing that NDR, not growth rate, is the metric that survives a tight funding market, with the Ford... Chargebee Article · 10 min read · GTM Ford, Net Dollar Retention, and Bringing Objectivity to Revenue Growth Arijit Bose
4. Makes the counterintuitive argument that a frictionless cancellation flow increases loyalty, and backs it with cancel-moment... Chargebee Article · 12 min read · GTM Customer Retention For SaaS: Strategies To Ensure Continual Growth Sriya Srinivasan
5. Seven specific dunning practices (retry timing, self-serve card update, failure-reason-aware messaging) from the team that... Chargebee Article · 9 min read · GTM Dunning Best Practices to Combat Involuntary Churn Haris Kumar
6. Real cancellation-reason data across a large subscription base: pricing is 31 percent of cancellations, and discounts get... Chargebee Report · 10 min read · GTM Navigating the Retention Landscape: Key Takeaways from Chargebee Subscription Data Fatima Qadiri
7. Written in a real downturn, so the save tactics are the practical ones: payment deferrals, pause instead of cancel, temporary... Chargebee Article · 8 min read · GTM Customer Success Strategies to Tackle COVID Successfully Smuruthi Kesavan
8. A plain reference for the retention metric set (retention rate, revenue churn, CLTV, NPS) with formulas, from an Indian SaaS... Freshworks Article · 14 min read · GTM What is Customer Retention? Key Metrics and Strategies Freshworks
9. Practical on how to measure TTV with cohort analysis and what to cut from onboarding, with the aha moments of Dropbox, Slack,... Baremetrics Article · 9 min read · GTM What Is Time to Value (TTV) and How to Shorten It Baremetrics
10. A worked example for a 3M dollar ARR business with two or three reps: 200k OTE at 50:50, quarterly targets blending new,... Pocus Article · 11 min read · GTM Sales Compensation: How to Choose the Best Plan for Your Product-Led Team Pocus
11. A deliberately contrarian first plan: cover the rep's fully loaded cost first, then pay 20 to 25 percent on everything above... SaaStr Article · 9 min read · GTM A Framework For Your First SaaS Sales Comp Plan Jason Lemkin
12. One number that tells you whether your whole GTM spend is working, with current benchmark bands (under 0.5 underinvesting, 0.75... The SaaS CFO Article · 8 min read · GTM How to Calculate the SaaS Magic Number Ben Murray
13. This is the original study behind every speed to lead claim you have ever seen, run across 2.24 million leads. Read the source... Harvard Business Review Article · 5 min read · GTM The Short Life of Online Sales Leads James B. Oldroyd, Kristina McElheran and David Elkington
14. Poyar counted the actual job postings rather than the LinkedIn noise, which is the most useful sanity check available on... Growth Unhinged Newsletter · 12 min read · GTM Do you need a GTM engineer? Kyle Poyar
15. A free, topic sorted index into two hundred plus issues of original GTM benchmark research. The metrics and benchmarks section... Growth Unhinged Newsletter · index of 200+ issues · GTM Best of Growth Unhinged Kyle Poyar
16. Sets out exactly what a repeatable sales motion is supposed to look like by ten million dollars ARR, with the four GTM metrics... Bessemer Venture Partners Report · 35 min read · GTM Scaling from $1 to $10 million ARR Janelle Teng Wade, Mary D'Onofrio and Ethan Ding
17. From the Chennai billing company that sees these numbers across thousands of subscription businesses, each KPI with a... Chargebee Article · 22 min read · GTM 32 SaaS KPIs Every Company Should Track Haris Kumar
18. Organises metrics by company stage instead of dumping all of them on you at once, which is exactly what a founder tracking... Chargebee Article · 25 min read · GTM Important SaaS Metrics to track at every stage of your business Chargebee
19. A short India-authored primer on the five metrics that matter early, plus a clean explanation of leading versus lagging... SaaSBoomi Article · 6 min read · GTM SaaS Metrics SaaSBoomi
20. A former SaaS CEO showing exactly which metrics belong on which slide, in trailing nine quarter format. This is the closest... Kellblog Article · 14 min read · GTM The First Three Slides of a SaaS Board Deck, with Company Key Metrics Dave Kellogg
21. Short, and it does the thing most Rule of 40 explainers skip: it checks the rule against actual public SaaS company histories... tomtunguz.com Article · 4 min read · GTM The Data Behind the Rule of 40% Tomasz Tunguz
22. Names precisely which classic metrics stop working when revenue is consumption based and inference costs eat gross margin, then... Growth Unhinged Newsletter · 14 min read · GTM Rethinking SaaS metrics for AI Kyle Poyar
23. Pavilion's data comes from operators rather than investors, and the headline numbers on the page (median growth, NRR... Pavilion Report · gated report, key stats on page · GTM 2025 B2B SaaS Benchmarks: CAC, NRR & Growth Rate Metrics Pavilion
24. Deliberately picks nine metrics instead of forty and argues for a focused set, which is the right instinct for a small team.... Factors.ai Article · 10 min read · GTM 9 SaaS Marketing Metrics You Should Be Tracking Ranga Kaliyur

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