Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- The strain at home usually comes from a moving target: your family cannot tell whether you will grind on this forever. This... First Round Review Article · 25 min read · Starting Up Grit or Quit? Tactical Advice for Founders Facing Tough Company-Building Decisions First Round Review (with Annie Duke) In 3 answers
- This is the exact fork most solo founders face, and Razorpay lays it out without the jargon: a proprietorship is unlimited... Razorpay Rize (Learn) Article · 12 min read · Starting Up Sole Proprietorship vs One Person Company: Which Should a Solo Founder Pick? Razorpay Rize In 3 answers
- This is the fastest in-person on-ramp for The Anywhere Founder who has no co-founder and no ready-made peer group. Headstart is... Headstart Tool · Ongoing community, chapters in 30+ cities · Starting Up Headstart Network: India's largest grassroots founder community Headstart Network Foundation In 3 answers
- Graham dismantles the exact objection you are facing: the fear that quitting is reckless. His move is to treat your family's... paulgraham.com Essay · 25 min read · Starting Up Why to Not Not Start a Startup Paul Graham In 3 answers
- This is the explainer that reframes government as the biggest buyer in India and shows procurement as real non-dilutive money,... Invest India Article · 10 min read · Starting Up Easing Public Procurement for Startups Invest India In 3 answers
- This is the number your bid price has to survive. It works a concrete case (a Rs 5,00,000 invoice carries Rs 90,000 GST you... The Jack Rabbit Article · 12 min read · Starting Up 7 Critical MSME Delayed Payment Rules in India (2026) That Can Protect Your Cash Flow The Jack Rabbit In 3 answers
- This is the plain-English India explainer that maps exactly to your problem: it walks through Section 17(c) (employees vest in... Khurana & Khurana Article · 10 min read · Starting Up Copyright Ownership in Employment and Freelance Contracts: Key Legal Insights Khurana & Khurana, Advocates and IP Attorneys In 3 answers
- The free notes behind Zero to One, centered on the contrarian question, 'what important truth do very few people agree with you... blakemasters.tumblr.com Essay · long form, multiple lectures · Starting Up Peter Thiel's CS183 Startup Course Notes Peter Thiel and Blake Masters In 3 answers
- A free one-page template for capturing what you actually learned from a single interview, so the insight does not evaporate. It... Product Talk Template · 1-page template · Starting Up The Interview Snapshot template Teresa Torres In 3 answers
- A UX research leader's playbook for validating an idea with high-quality interviews instead of leading ones. She covers... First Round Review Podcast · ~45 min · Starting Up The early user research playbook for founders Jeanette Mellinger In 3 answers
- A short, free primer straight from the person who coined the term, useful when someone on your team thinks an MVP just means a... Lean Startup Co. Article · ~8 min read · Starting Up What Is an MVP? Eric Ries Explains Eric Ries In 3 answers
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Video · ~4 min · Starting Up
The Original Dropbox Demo Video (MVP)
Drew Houston
In 3 answers
- A builder to builder account from someone who ran the test on their own idea, with the honest distinction that a landing page... Indie Hackers Article · ~8 min read · Starting Up Validate your idea with a landing page before you validate your product James Fleischmann In 3 answers
- GV's method for building a realistic facade and testing it with five target customers in a single week, which is the interview... GV (Google Ventures) Article · ~15 min read plus resources · Starting Up The Design Sprint Jake Knapp In 3 answers
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Video · ~10 min · Starting Up
Product-market fit with Michael Seibel
Michael Seibel
In 3 answers
- This piece makes a sharp point, if traction is weak you are probably not a ten percent tweak away but a two hundred percent... First Round Review Article · ~15 min read · Starting Up The Pivot to Product-Market Fit First Round Review In 3 answers
- Once you decide supply is the harder side to get, this piece is the tactical playbook for signing up those first suppliers by... Lenny's Newsletter Article · ~25 min read · Starting Up How to Kickstart and Scale a Marketplace Business (Part 3): Growing Initial Supply Lenny Rachitsky In 3 answers
- This lays out a cheap, staged way to test whether an idea has real pull before you build anything, which maps directly onto... First Round Review Article · ~20 min read · Starting Up The Minimum Viable Testing Process for Evaluating Startup Ideas Gagan Biyani In 3 answers
- If you do not want to read the whole book, this is Ries in his own words defining the MVP in a few pages. His guiding rule is... Eric Ries (Medium) Article · Starting Up The Minimum Viable Product: A Primer Eric Ries In 3 answers
- When you cannot easily reach users, cheap tests can substitute for some of the hard questions, and pretotyping gives you the... Pretotyping.org Tool · Starting Up Pretotype It: Make Sure You Are Building the Right It Alberto Savoia In 3 answers
- Torres makes the single most important move concrete: instead of asking what people generally do, ask them to tell you about a... Product Talk Article · 15 min read · Starting Up Story-Based Customer Interviews Uncover Much-Needed Context Teresa Torres In 3 answers
- A short, clear framing of the difference between a nice to have and a must have. It helps you honestly ask whether people would... Forbes Article · ~7 min read · Starting Up Is Your Startup Building a Vitamin or a Painkiller? George Deeb In 3 answers
- When you need to reach the active or influential people in your niche cold, this helps you build a targeted list and find their... Apollo.io Tool · Starting Up Apollo.io Apollo.io In 3 answers
- A short research backed breakdown of how three marketplace giants solved the cold start problem by hand. You will see that all... Harvard Business School Working Knowledge Article · 8 min read · Starting Up How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers Michael Blanding In 3 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →