Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Inc42 covers India's startup economy closely, and this piece ties the September 2025 GST 2.0 rate cuts directly to D2C brand... Inc42 Report · D2C GST Reforms: Booster Shot For D2C Startups, New-Age Brands? Inc42 In 2 answers
- The auction runs on Meta's estimate of who will buy, and that estimate is only as good as the purchase data you send back. This... Meta for Developers Article · D2C Conversions API Meta for Developers In 2 answers
- The workflow layer most performance teams use on top of the raw Ads Library, for saving, tagging and briefing creative that is... Foreplay Tool · D2C Foreplay.co Foreplay In 2 answers
- The longest running, most revised book in this category, useful for a founder who wants the full mental model of Meta... Entrepreneur Press Book · D2C Ultimate Guide to Facebook Advertising (4th edition) Perry Marshall, Bob Regnerus, Thomas Meloche In 2 answers
- Meta's own free training portal, the closest thing to a structured curriculum on how its ad products actually work, straight... Meta Blueprint Course · D2C Browse free courses from the Blueprint catalog Meta Blueprint In 2 answers
- A free, no login spreadsheet template for running structured creative tests, useful before you can justify paying for a tool... GrowthFullStack Template · D2C How to automate your creative testing for free in Google Spreadsheets GrowthFullStack In 2 answers
- Meta's own page on how tax is applied to your ad spend, the starting point for an Indian founder before assuming their invoiced... Meta Business Help Centre Article · D2C Taxes on Meta ads placement Meta Business Help Centre In 2 answers
- This is the source of truth Meta itself maintains, so when third-party tutorials disagree this is the page that settles it. Meta for Developers Article · D2C Conversions API: Get Started Meta for Developers In 2 answers
- Most guides stop at it's connected. This one is for the founder who wants to know if it's connected well. Meta Blueprint Course · D2C Optimize Meta Conversions API Meta Blueprint In 2 answers
- Install this before you spend a rupee. It is the fastest way to catch a broken pixel before Meta's algorithm starts learning on... Chrome Web Store (Meta) Tool · D2C Meta Pixel Helper Chrome Web Store (Meta) In 2 answers
- This is Meta's own definition of the learning phase and the roughly 50 optimization events a week benchmark our short answer is... Meta Business Help Center Article · D2C About the Learning Phase Meta In 2 answers
- Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your... Meta for Business Article · D2C Facebook and Instagram Ads: Budgets, Costs & Schedules Meta In 2 answers
- Razorpay processes payments for thousands of Indian D2C brands, and this piece gives category wise CAC benchmarks in rupees,... Razorpay Learn Article · D2C Customer Acquisition Cost: A D2C Guide to Profitability Razorpay Learn In 2 answers
- A trade-press explainer of Meta's Andromeda delivery system, the actual AI engine behind why broad and Advantage+ now... Marketing Brew Newsletter · D2C How Meta's AI Push Is Changing Ad Creation Marketing Brew In 2 answers
- Real spend data across 80,000 ads, not survey guesses, and it proves the exact point that 'what's good' depends on category. Billo Report · D2C What Is a Good ROAS for Ecommerce? Benchmarks for Facebook, TikTok & More Billo In 2 answers
- A March 2026 account of how shopping inside ChatGPT changed: the launch of in-chat checkout in 2025, OpenAI's step back from... Talon.One Article · D2C ChatGPT Shopping and Instant Checkout: Exploring the Future of Commerce Isabelle Watson In 2 answers
- A no-code page that takes UPI, card and net banking payments, useful for selling through Instagram or WhatsApp before you have... razorpay.com Tool · 3 min · D2C Razorpay Payment Pages Razorpay In 2 answers
- WhatsApp's own tour of the Business app: profile, greeting, away messages, quick replies, labels, catalog and catalog links,... business.whatsapp.com Article · 8 min · D2C WhatsApp Business App features WhatsApp In 2 answers
- WhatsApp's own instructions for wa.me links, including links that open a chat with a pre-filled message. faq.whatsapp.com Article · 2 min · D2C How to use click to chat WhatsApp In 2 answers
- WhatsApp's consumer terms, which prohibit bulk messaging and auto-messaging from regular accounts; which is why 'bulk sender'... whatsapp.com Article · 15 min · D2C WhatsApp Terms of Service WhatsApp In 2 answers
- OpenAI's plan page: ChatGPT is free to start, with Go, Plus and Pro plans for more use; the free plan can draft descriptions... openai.com Tool · 4 min · D2C ChatGPT Pricing OpenAI In 2 answers
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Video · 33 min · D2C
Vyapar App Complete Billing and Accounting Tutorial
SM INFOTECH
In 2 answers
- Gallabox's plans: Basic ₹2,999 a month billed quarterly with 3 users and 500 AI credits, Essential ₹6,999 with AI agents on... gallabox.com Tool · 4 min · D2C Gallabox Pricing Gallabox In 2 answers
- An Indian print-on-demand partner: you upload designs to 350+ products (tees, hoodies, mugs), it prints only after a customer... qikink.com Tool · 4 min · D2C Qikink: print on demand for India Qikink In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →