Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Inc42 covers India's startup economy closely, and this piece ties the September 2025 GST 2.0 rate cuts directly to D2C brand... Inc42 Report · D2C GST Reforms: Booster Shot For D2C Startups, New-Age Brands? Inc42 In 2 answers
  2. The auction runs on Meta's estimate of who will buy, and that estimate is only as good as the purchase data you send back. This... Meta for Developers Article · D2C Conversions API Meta for Developers In 2 answers
  3. The workflow layer most performance teams use on top of the raw Ads Library, for saving, tagging and briefing creative that is... Foreplay Tool · D2C Foreplay.co Foreplay In 2 answers
  4. The longest running, most revised book in this category, useful for a founder who wants the full mental model of Meta... Entrepreneur Press Book · D2C Ultimate Guide to Facebook Advertising (4th edition) Perry Marshall, Bob Regnerus, Thomas Meloche In 2 answers
  5. Meta's own free training portal, the closest thing to a structured curriculum on how its ad products actually work, straight... Meta Blueprint Course · D2C Browse free courses from the Blueprint catalog Meta Blueprint In 2 answers
  6. A free, no login spreadsheet template for running structured creative tests, useful before you can justify paying for a tool... GrowthFullStack Template · D2C How to automate your creative testing for free in Google Spreadsheets GrowthFullStack In 2 answers
  7. Meta's own page on how tax is applied to your ad spend, the starting point for an Indian founder before assuming their invoiced... Meta Business Help Centre Article · D2C Taxes on Meta ads placement Meta Business Help Centre In 2 answers
  8. This is the source of truth Meta itself maintains, so when third-party tutorials disagree this is the page that settles it. Meta for Developers Article · D2C Conversions API: Get Started Meta for Developers In 2 answers
  9. Most guides stop at it's connected. This one is for the founder who wants to know if it's connected well. Meta Blueprint Course · D2C Optimize Meta Conversions API Meta Blueprint In 2 answers
  10. Install this before you spend a rupee. It is the fastest way to catch a broken pixel before Meta's algorithm starts learning on... Chrome Web Store (Meta) Tool · D2C Meta Pixel Helper Chrome Web Store (Meta) In 2 answers
  11. This is Meta's own definition of the learning phase and the roughly 50 optimization events a week benchmark our short answer is... Meta Business Help Center Article · D2C About the Learning Phase Meta In 2 answers
  12. Meta's own pricing and budgeting primer spells out the actual platform minimums, so you know the floor before you decide your... Meta for Business Article · D2C Facebook and Instagram Ads: Budgets, Costs & Schedules Meta In 2 answers
  13. Razorpay processes payments for thousands of Indian D2C brands, and this piece gives category wise CAC benchmarks in rupees,... Razorpay Learn Article · D2C Customer Acquisition Cost: A D2C Guide to Profitability Razorpay Learn In 2 answers
  14. A trade-press explainer of Meta's Andromeda delivery system, the actual AI engine behind why broad and Advantage+ now... Marketing Brew Newsletter · D2C How Meta's AI Push Is Changing Ad Creation Marketing Brew In 2 answers
  15. Real spend data across 80,000 ads, not survey guesses, and it proves the exact point that 'what's good' depends on category. Billo Report · D2C What Is a Good ROAS for Ecommerce? Benchmarks for Facebook, TikTok & More Billo In 2 answers
  16. A March 2026 account of how shopping inside ChatGPT changed: the launch of in-chat checkout in 2025, OpenAI's step back from... Talon.One Article · D2C ChatGPT Shopping and Instant Checkout: Exploring the Future of Commerce Isabelle Watson In 2 answers
  17. A no-code page that takes UPI, card and net banking payments, useful for selling through Instagram or WhatsApp before you have... razorpay.com Tool · 3 min · D2C Razorpay Payment Pages Razorpay In 2 answers
  18. WhatsApp's own tour of the Business app: profile, greeting, away messages, quick replies, labels, catalog and catalog links,... business.whatsapp.com Article · 8 min · D2C WhatsApp Business App features WhatsApp In 2 answers
  19. WhatsApp's own instructions for wa.me links, including links that open a chat with a pre-filled message. faq.whatsapp.com Article · 2 min · D2C How to use click to chat WhatsApp In 2 answers
  20. WhatsApp's consumer terms, which prohibit bulk messaging and auto-messaging from regular accounts; which is why 'bulk sender'... whatsapp.com Article · 15 min · D2C WhatsApp Terms of Service WhatsApp In 2 answers
  21. OpenAI's plan page: ChatGPT is free to start, with Go, Plus and Pro plans for more use; the free plan can draft descriptions... openai.com Tool · 4 min · D2C ChatGPT Pricing OpenAI In 2 answers
  22. Video · 33 min · D2C Vyapar App Complete Billing and Accounting Tutorial SM INFOTECH In 2 answers
  23. Gallabox's plans: Basic ₹2,999 a month billed quarterly with 3 users and 500 AI credits, Essential ₹6,999 with AI agents on... gallabox.com Tool · 4 min · D2C Gallabox Pricing Gallabox In 2 answers
  24. An Indian print-on-demand partner: you upload designs to 350+ products (tees, hoodies, mugs), it prints only after a customer... qikink.com Tool · 4 min · D2C Qikink: print on demand for India Qikink In 2 answers

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