Explore · The library
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Meesho's own seller page: what you need to register (GSTIN, or an Enrolment ID/UIN if you are not GST-registered, plus a bank... supplier.meesho.com Tool · 4 min · D2C Meesho Supplier: sell online at 0% commission Meesho In 2 answers
- WooCommerce's own cost breakdown: the plugin is free with no revenue share, but you pay for hosting (it estimates $25 to $350 a... woocommerce.com Tool · 5 min · D2C WooCommerce Pricing WooCommerce In 2 answers
- Meta's help centre hub for the paid business subscription: what it includes, eligibility, ID and name rules, verification... facebook.com Article · 5 min · D2C Meta Verified for businesses Meta In 2 answers
- Instead of theorising about PLG versus sales-led, it lays out what 30 real companies actually did, segment by segment. It is... Lenny's Newsletter Newsletter · ~15 min read · GTM GTM motions of 30 B2B SaaS companies Lenny Rachitsky In 2 answers
- Draws the line between RevOps and SalesOps in terms of scope, metrics and tactics, which is the distinction people applying for... Clari Article · ~10 min read · GTM Revenue Operations vs. Sales Operations: A Complete Guide Clari In 2 answers
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Podcast · ~60 min · GTM
GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23
Sachin Bhatia
In 2 answers
- Zenoti and MindTickle founders on validating at home before expanding, and on finding a handful of customers willing to build... SeedToScale (Accel India) Article · ~12 min read · GTM Entering a New Market as a SaaS Business and Finding First Customers Ajay Sethi In 2 answers
- Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got... Gong Labs Article · short read · GTM Proven cold call opening lines that work Chris Orlob In 2 answers
- Shows the actual arithmetic of list building, cutting 66,000 companies down to 5,700 real targets, then tiering them by how... Growth Unhinged Newsletter · long read · GTM An outbound playbook for 2025 Fivos Aresti In 2 answers
- The clearest definition yet of the role that is quietly reshaping outbound teams, with how Intercom, Canva, Notion and Ramp... Clay Article · long read · GTM GTM Engineering: What It Is, How It Works, and How to Hire Mishti Sharma and Varun Anand In 2 answers
- Shows how average contract value really grows as a company scales from seed to IPO, and makes the case that most of the gain... Growth Unhinged Newsletter · short read · GTM How to have 'the talk' with your customers Kyle Poyar In 2 answers
- The bounding method for a first price (cost to serve as the floor, cost of a heavy power user as the ceiling) plus the advice... Andreessen Horowitz Essay · long read · GTM The Price Is Right: And for Early-Stage SaaS Companies, It Needs to Be Steven Sinofsky In 2 answers
- Maps tiers to how adoption actually spreads (casual user, professional, team, organisation) rather than to a feature matrix,... Andreessen Horowitz Article · long read · GTM Bottom Up Pricing & Packaging: Let the User Journey Be Your Guide Jennifer Li and Martin Casado In 2 answers
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Podcast · 1 hr 9 min listen · GTM
Building a Multi-Million Dollar SaaS Company: Whatfix Founders
Siddhartha Ahluwalia with Khadim Batti and Vara Kumar Namburu
In 2 answers
- Starts from the fact that Indian B2B search volumes are many times smaller than US equivalents, which breaks the imported US... upGrowth Article · long read · GTM B2B SaaS SEO Playbook India 2026: From Rs 10Cr to Rs 100Cr ARR Amol Ghemud In 2 answers
- A basic but honest ideation, creation, distribution loop written for Indian startups, from a team that grew signups month on... Razorpay Learn Article · short read · GTM Content Marketing for Startups in India, Building a Winning Strategy Saurin Parikh In 2 answers
- The operational side of a price change: tiered rollouts, grandfathered rates, what to communicate and when, plus data showing... Chargebee Article · long read · GTM Navigating Monetization Strategies: How to Iterate Pricing While Keeping Your Customers Happy Kim Courvoisier In 2 answers
- The index page for Accel India's five-part masterclass series with operators from Freshworks, Chargebee and CleverTap. Start... SeedToScale by Accel Article · short read · GTM SaaS Playbook: Learning from the Practitioners and Building a Community Rachit Parekh In 2 answers
- A useful breakdown of the signals Postman used to decide a company was ready for a sales conversation, such as many developers... Reo.Dev Article · Long read · GTM Postman's Sales Playbook: Scaling Enterprise Sales Without Breaking PLG Reo.Dev In 2 answers
- Datadog's own VP of Marketing describing the dual motion and, more usefully, saying you have to actively reach out to the... OpenView Article · Short read · GTM An Inside Look at How Datadog Reached $500M in ARR (and Counting) Kristin Hillery In 2 answers
- Built from interviews with 12 growth leaders, and it argues hard against the thing most founders want to do, which is hire a... Lenny's Newsletter Article · 20 min read · GTM How to hire your first growth team Elena Verna and Andrea Wang In 2 answers
- The MOAT framework here is a genuinely useful way to decide between freemium, free trial and demo, and it is written for Indian... SaaSBoomi Article · 18 min read · GTM The Why, What, and How of Product-Led Growth Strategy: A Cheat Sheet Vishant Batta In 2 answers
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Video · 45 min watch · GTM
Postman's Product-Led Growth Journey with Abhinav Asthana, CEO
Abhinav Asthana and Shekhar Kirani
In 2 answers
- A concrete look at what an app directory listing demands (demo video, eight screenshots, scope groups, testing instructions),... HubSpot Developers Article · 12 min read · GTM List your app on the HubSpot App Marketplace HubSpot Developers In 2 answers
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →