Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The honest sequel: why the inbound playbook that worked at launch had to be abandoned for outbound and in person selling once... SaaS Scaling Secrets Podcast · About 42 min · GTM Ditching Traditional SaaS Playbooks with Sri Ganesan, CEO of Rocketlane Srikrishnan Ganesan
2. Where the motion came from: the Ola number masking call, 350 inbound SMBs at 10 to 15 a month, the rupee pricing experiments,... The Neon Show Podcast · 59 min · GTM Exotel, SaaS startup serving clients like Ola, Swiggy, Zerodha Shivakumar Ganesan
3. The useful half is where Simons says the model breaks and enterprise advocates became necessary, which stops this being read as... Inside Intercom Podcast · About 30 min · GTM How Atlassian built a $20 billion company with a unique sales model Jay Simons
4. This is the segment selection episode: the rabbits and elephants analogy, fewer than 1,000 merchants at Series A, and why 20... Prime Venture Partners Podcast Podcast · Podcast episode with full transcript · GTM Razorpay's Journey From a Small Startup to a Big Brand with Co-Founder and CEO Harshil Mathur Harshil Mathur
5. A slide by slide walk through the actual 2014 deck, which had no founder slide and won on problem clarity, useful if you are... SeedToScale by Accel Podcast · Podcast episode · GTM Breaking Down Razorpay's Original Pitch With Harshil Mathur Harshil Mathur
6. Figma's first go to market hire walks the whole arc from stealth to monetisation, including how the bottom up motion eventually... Lenny's Podcast Podcast · About 1 hr · GTM An inside look at Figma's unique GTM motion | Claire Butler (first GTM hire) Claire Butler
7. Kramer talking through when to hire, why to start with a generalist, and why product marketer and growth marketer are genuinely... Lenny's Podcast Podcast · About 1 hr · GTM How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) Emily Kramer
8. An anti-pattern list is more useful than another list of tactics, and this one includes the 18 month model refresh and the... Lenny's Podcast Podcast · About 1 hr · GTM 10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) Elena Verna
9. Krish names all four pricing mistakes rather than the tidy version, and this is where pricing is your strongest lead filter... The SaaS Podcast Podcast · Podcast episode · GTM SaaS Subscription Billing Lessons from Chargebee's Journey Krish Subramanian
10. The contrarian half: he argues public pricing pages are overrated and worth experimenting against, which is worth hearing... SaaStr Podcast · Podcast episode · GTM SaaStr Podcast #203: Krish Subramanian, Founder & CEO @ Chargebee on Why Every Startup Should Bootstrap At Some Stage Krish Subramanian
11. The concrete deal sizes behind the theory, and the clearest illustration of domain fluency as a moat: he could speak commodity... The Founder Thesis Podcast Podcast · Long-form interview · GTM From Coffee Trader to $250M VC: Manav Garg, Together Fund Manav Garg
12. Two ideas you can use immediately: category names come before company names, and reading acquisition news as the purchase of a... Lochhead on Marketing Podcast · Short episode · GTM 025 Category Creation & Category Design: A New Lens On Business Christopher Lochhead
13. Podcast · Long-form interview · GTM Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr Christopher Lochhead
14. It contains the single cleanest proof of the no US sales team claim: the first paying customer was Atwell College in Australia,... Mixergy Podcast · Interview with full transcript · GTM The surprising place to find your business idea Girish Mathrubootham
15. The unglamorous version, including two failed ventures first and over 50 investors saying no, which is the context that makes... FactorDaily Outliers Podcast · Podcast episode · GTM How Ritesh Arora learned from failures to bootstrap, then turn BrowserStack into a $60m rocket ship Ritesh Arora
16. Podcast · 83 min · GTM 60-min Customer Success Masterclass by Harsh Sanklesha Harsh Sanklesha
17. Podcast · 21 min · GTM Client Onboarding and Implementation | CS Community India Podcast Series #3 As Far As I Know
18. Podcast · 16 min · GTM How to make QBRs interesting? CS Community India Podcast Series #2 As Far As I Know
19. Podcast · 54 min · GTM Customer Success Programs at Iterable & AutogenAI with Eloise Salisbury Eloise Salisbury
20. Podcast · 8 min · GTM Should CSMs have CSQL quotas? CS Community India Podcast Series #1 As Far As I Know
21. Podcast · 16 min · GTM Renewal Forecasting in Customer Success: How to Get It Right CS in 15
22. Podcast · 49 min · GTM Customer Success at Notion: Monica Perez on Product-Led CS Monica Perez
23. Podcast · 33 min · GTM S8E1 - Impact of Customer Success on Gross & Net Retention ft. Luke Diaz, Director of Customer Su... Luke Diaz
24. Podcast · 57 min · GTM The $400K Sales Rep: What Top Earners Know That You Don't | Siva Rajamani (Everstage CEO) Siva Rajamani

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