Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A relaxed, honest conversation about founder selling aimed at exactly the bootstrapper or first-timer who dreads sales. Steli... Indie Hackers Podcast Podcast · ~60 min · Starting Up Sales Tips Every Founder Should Know, with Steli Efti Courtland Allen, Steli Efti In 7 answers
2. Chesky tells the Airbnb story in his own voice, including flying to New York to meet hosts and re-shoot their listing photos by... Masters of Scale (Reid Hoffman) Podcast · 35 min · Starting Up Airbnb's Brian Chesky: Do Things That Don't Scale Reid Hoffman In 7 answers
3. Bob Moesta helped build the JTBD framework, and this is the most practical, founder-facing conversation on it available for... Lenny's Podcast Podcast · ~90 min · Starting Up The Ultimate Guide to JTBD (Bob Moesta, co-creator of the framework) Lenny Rachitsky (host), Bob Moesta (guest) In 6 answers
4. Data and tool pages tell you what WhatsApp can do; founder stories tell you what it actually took. This show interviews Indian... Spotify Podcast · Episodes about 25 minutes · Starting Up The Indian D2C Playbook Isaac John Wesley In 6 answers
5. Podcast · 50 min · Starting Up How Khadim Batti Built Whatfix Into a Global SaaS Leader (500 cold emails to first customers) Khadim Batti with Prime Venture Partners In 6 answers
6. The clearest single hour on how positioning, segmentation and personas differ and how they connect to the sales call. Dunford... Lenny's Podcast Podcast · ~60 min · GTM April Dunford on product positioning, segmentation, and optimizing your sales process April Dunford In 6 answers
7. Two marketers who actually built categories (revenue intelligence and customer success) compare notes on the iterations that... [Un]Churned, Gainsight Podcast · 49 min · GTM A Masterclass in Category Creation from the Leaders at Gong and Gainsight Josh Schachter with Udi Ledergor and Lauren Olerich In 6 answers
8. Pierri has done this on hundreds of early stage homepages, so the advice is unusually concrete: say when someone would use the... Exit Five Podcast · 53 min · GTM How to Master B2B Positioning with Anthony Pierri (Fletch PMM) Dave Gerhardt with Anthony Pierri In 6 answers
9. Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a... Grow & Tell Podcast · 55 min · GTM Bootstrapping and Messaging: Peep Laja on growing CXL and Wynter Alex Kracov with Peep Laja In 6 answers
10. A tactical conversation on growth, retention and building a personal audience as distribution, from the founder of Demand Curve... Lenny's Podcast Podcast · ~90 min episode · Starting Up Building an Audience Before You Need One (Julian Shapiro on Lenny's Podcast) Julian Shapiro & Lenny Rachitsky In 5 answers
11. This is a tight founder-and-investor conversation squarely on the question of reading whether a wave is real or you are just... a16z Podcast Podcast · ~18 min · Starting Up Marc Andreessen on Startup Timing Marc Andreessen and Jonathan Lai In 5 answers
12. If you would rather hear the thinking than read it, this is Rahul Vohra on Lenny's Podcast talking through the same... Lenny's Podcast Podcast · Starting Up Superhuman's secret to success: ignoring most customer feedback, manually onboarding every user, and positioning around one attribute | Rahul Vohra Lenny Rachitsky In 5 answers
13. Instead of theory, this is hundreds of interviews with real solo founders who started a profitable business on the side of a... Apple Podcasts Podcast · episodes run 45 to 75 minutes · Starting Up Indie Hackers Podcast Courtland Allen In 5 answers
14. Zerodha, India's largest broker, built almost everything in house with a famously small team, and its CTO explains why owning... Software at Scale Podcast · 1 hr · Starting Up Building Zerodha with Kailash Nadh Utsav Shah In 5 answers
15. A founder-voice, long-form account of how Wakefit's early demand testing and customer conversations actually happened, useful... Founder Thesis Podcast · D2C Dreaming with Resilience: Ankit Garg's Journey Building Wakefit into India's ₹1100 Cr Home Solutions Giant Founder Thesis In 5 answers
16. Podcast · 90 min · GTM 2X SaaS Founder: How To Sell Global Tech Products From India | Sharath Narayana Siddhartha Ahluwalia with Sharath Keshava Narayana In 5 answers
17. The founders describe coining inbound marketing as an old game versus new game framing, then choosing SMB over enterprise to... Crucible Moments Podcast · 40 min · GTM HubSpot: An Underdog Helps Invent Modern Marketing, and Then Takes on Goliath Sequoia Capital with Brian Halligan and Dharmesh Shah In 5 answers
18. India's best long-form podcast with B2B SaaS founders who cracked global GTM from India, hosted by a 2x founder and Neon Fund... The Neon Show (formerly 100x Entrepreneur) Podcast · podcast series (200+ episodes) · Starting Up The Neon Show (Indian SaaS founders on GTM & sales) Siddhartha Ahluwalia In 4 answers
19. Drawing on thousands of office hours, Caldwell separates when to just not die and keep going from when to actually pivot, which... Lenny's Podcast (Dalton Caldwell) Podcast · ~80 min · Starting Up Lessons from 1,000+ YC startups: pivoting, resilience, and avoiding tar pit ideas Dalton Caldwell In 4 answers
20. Meesho literally started as sellers running WhatsApp boutiques, which is the spreadsheet and WhatsApp validation path playing... Prime Venture Partners Podcast Podcast · ~45 min listen · Starting Up Vidit Aatrey (Meesho) on Building a Category-Defining Startup Vidit Aatrey and Amit Somani In 4 answers
21. The SuperOps founder frames GTM around one question, is your category established or new, which is exactly the fork in the road... Prime Venture Partners Podcast Podcast · ~50 min · GTM SaaS Deep Dives: PMF, GTM and Maverick Marketing with Arvind Parthiban Arvind Parthiban In 4 answers
22. Podcast · podcast episode · GTM SaaS, Chennai, Acquisition By Freshworks and Building Rocketlane with Founder, Srikrishnan Ganesan Siddhartha Ahluwalia with Srikrishnan Ganesan In 4 answers
23. An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the... SaaSBoomi (Marketing Nation) Podcast · 45 min listen · GTM All about Channel Partners: ISVs, VARs, SIs and MSPs Anand Venkatraman with Arvind Parthiban In 4 answers
24. Podcast · 90 min · GTM These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam In 4 answers

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