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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Colonna is the VC-turned-coach founders actually trust on this, and here he tells it from the inside: after losing his... On Being Podcast · 51 min listen (full transcript available) · Starting Up Can You Really Bring Your Whole Self to Work? (Jerry Colonna) Jerry Colonna, interviewed by Krista Tippett
  2. The rare founder account of hitting the wall and recovering without stepping away from the company. El-Hage burned out in years... First Round Review Podcast · 30 min read · Starting Up The First-Time Founder's Guide to Learning Everything the Hard Way Steve El-Hage, founder and CEO of Drop
  3. Colonna, the coach founders go to when they are cracking, gives the question that actually moves boundaries: how am I complicit... Lenny's Newsletter Podcast · ~90 min listen · Starting Up How have I been complicit in creating the conditions I say I don't want? Jerry Colonna (interviewed by Lenny Rachitsky)
  4. This is the canonical first-hand account of exactly what you are describing. Rand Fishkin walks through his 'long, ugly year'... Reboot.io Podcast · ~50 min listen (full transcript linked) · Starting Up Depression and Entrepreneurship (Jerry Colonna in conversation with Rand Fishkin) Jerry Colonna (Reboot) with Rand Fishkin (Moz)
  5. For the question of when rest is not enough and you need a professional, this is the clinician who works only with founders.... Indie Hackers Podcast (Episode 060) Podcast · ~1 hr listen (full transcript on page) · Starting Up The Psychological Challenges of Being a Founder, with Dr. Sherry Walling of ZenFounder Dr. Sherry Walling (clinical psychologist) with Courtland Allen
  6. Colonna is the founder coach (Reboot, ex-Flatiron VC) who works with the exact person this question describes, and he closes... The Tim Ferriss Show Podcast · ~2 hr listen · Starting Up Jerry Colonna, How to Reboot Yourself and Feel Unrushed in the New Year (#554) Tim Ferriss and Jerry Colonna
  7. This is a founder who ran Gumroad down to literally one person (himself) after raising 8 million dollars, and talks candidly... Indie Hackers Podcast · 1 hr listen · Starting Up From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad Sahil Lavingia (with Courtland Allen)
  8. This is the founder-perspective answer to your exact question, delivered as an interview rather than a listicle. The clearest... Feel the Boot Podcast · 35 min · Starting Up Non-Dilutive Startup Fundraising: When SBIR Grants Help and When They Distract Feel the Boot (with Caroline Arzoo)
  9. Vymo is one of the few Indian startups that scaled selling almost entirely into large Indian banks and insurers (HDFC Bank... India GameChanger Podcast · 40 min · Starting Up Yamini Bhat, co-Founder and CEO of Vymo: Transformation Is Endless in This Space Yamini Bhat, interviewed on India GameChanger
  10. A useful counterweight to the raw MVP idea, drawing on stories from Airbnb and WeWork about building the smallest thing people... Lenny's Newsletter Podcast · ~15 min read · Starting Up Building Minimum Lovable Products Jiaona Zhang
  11. Butterfield pivoted a failing game into Slack by keeping the one thing the team could not stop using, the clearest example of a... Masters of Scale (Reid Hoffman) Podcast · ~37 min · Starting Up The Big Pivot, with Slack's Stewart Butterfield Reid Hoffman
  12. A long-form interview with the author of The Mom Test for when you want to hear the ideas in conversation. He goes deeper on... The Learning Leader Show Podcast · ~60 min · Starting Up How To Talk To Your Customers (The Mom Test) Rob Fitzpatrick (with Ryan Hawk)
  13. An Indian investor and operator describes validating product/market fit for under 100 dollars, using a scrappy live test rather... The Neon Show Podcast · Starting Up Sanjay Swamy: Validating Market Fit for Under $100 at ZipDial Siddhartha Ahluwalia
  14. A practical conversation on validating demand through structured customer research rather than gut feel or friendly signups.... First Round Review Podcast Podcast · 50 min · Starting Up How to find product-market fit before you start building (with UserLeap's Ryan Glasgow) Ryan Glasgow
  15. 37signals built durable products on treating customers with genuine respect, and this episode captures their philosophy of... REWORK by 37signals Podcast · ~30 min · Starting Up Let Your Customers Outgrow You Jason Fried, David Heinemeier Hansson
  16. Sean Ellis coined growth hacking and built the 40 percent product market fit test, and here he explains why retention, not... Lenny's Podcast Podcast · ~70 min · Starting Up The Original Growth Hacker Reveals His Secrets (Sean Ellis) Sean Ellis, Lenny Rachitsky
  17. Winters scaled Grubhub, Pinterest, and Eventbrite, and here he talks plainly about liquidity, local versus global network... First Round Review Podcast · ~1 hr · Starting Up How to build and scale winning marketplaces (Casey Winters) Casey Winters
  18. An Indian founder walks through building a two-sided marketplace in a fragmented local market, including how pairing software... The Neon Show Podcast · ~1 hr · Starting Up Building a SaaS-enabled marketplace for Indian manufacturers (Sourcewiz) Siddhartha Ahluwalia
  19. An Indian VC podcast where Tribe Capital's partners break down how they measure product market fit through cohorts, growth... Prime Venture Partners Podcast Podcast · 50 min · Starting Up Quantifying Product Market Fit Arjun Sethi and Jake Ellowitz
  20. Tara Reed grew her company toward millions in revenue without writing code, and here she tells a non-technical founder exactly... Indie Hackers Podcast · ~60 min · Starting Up From $0 to $5M Without Writing Any Code with Tara Reed Tara Reed
  21. Hearing the CEO of the leading AI builder explain who the tool is really for, and where he thinks it stops, helps you set... Spotlight On, by Accel Podcast · 45 min · Starting Up Anton Osika on how Lovable is creating a world of builders Anton Osika
  22. A direct debate between a no-code evangelist (Makerpad's Ben Tossell) and a founder who built and rebuilt in code (Gumroad's... Indie Hackers Podcast (#134) Podcast · ~90 min · Starting Up Code vs No-Code with Ben Tossell and Sahil Lavingia Courtland Allen
  23. Interviews with founders actually running businesses on no-code, which grounds the lock-in debate in how real operators handle... No Code MBA Podcast · Starting Up The No Code MBA Show Seth Kramer
  24. A gripping true story of what an exposed backend actually costs: a hacker walked into VTech's data through a weak, unprotected... Darknet Diaries Podcast · Starting Up The Peculiar Case of the VTech Hacker Jack Rhysider

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