Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Colonna is the VC-turned-coach founders actually trust on this, and here he tells it from the inside: after losing his... On Being Podcast · 51 min listen (full transcript available) · Starting Up Can You Really Bring Your Whole Self to Work? (Jerry Colonna) Jerry Colonna, interviewed by Krista Tippett
- The rare founder account of hitting the wall and recovering without stepping away from the company. El-Hage burned out in years... First Round Review Podcast · 30 min read · Starting Up The First-Time Founder's Guide to Learning Everything the Hard Way Steve El-Hage, founder and CEO of Drop
- Colonna, the coach founders go to when they are cracking, gives the question that actually moves boundaries: how am I complicit... Lenny's Newsletter Podcast · ~90 min listen · Starting Up How have I been complicit in creating the conditions I say I don't want? Jerry Colonna (interviewed by Lenny Rachitsky)
- This is the canonical first-hand account of exactly what you are describing. Rand Fishkin walks through his 'long, ugly year'... Reboot.io Podcast · ~50 min listen (full transcript linked) · Starting Up Depression and Entrepreneurship (Jerry Colonna in conversation with Rand Fishkin) Jerry Colonna (Reboot) with Rand Fishkin (Moz)
- For the question of when rest is not enough and you need a professional, this is the clinician who works only with founders.... Indie Hackers Podcast (Episode 060) Podcast · ~1 hr listen (full transcript on page) · Starting Up The Psychological Challenges of Being a Founder, with Dr. Sherry Walling of ZenFounder Dr. Sherry Walling (clinical psychologist) with Courtland Allen
- Colonna is the founder coach (Reboot, ex-Flatiron VC) who works with the exact person this question describes, and he closes... The Tim Ferriss Show Podcast · ~2 hr listen · Starting Up Jerry Colonna, How to Reboot Yourself and Feel Unrushed in the New Year (#554) Tim Ferriss and Jerry Colonna
- This is a founder who ran Gumroad down to literally one person (himself) after raising 8 million dollars, and talks candidly... Indie Hackers Podcast · 1 hr listen · Starting Up From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad Sahil Lavingia (with Courtland Allen)
- This is the founder-perspective answer to your exact question, delivered as an interview rather than a listicle. The clearest... Feel the Boot Podcast · 35 min · Starting Up Non-Dilutive Startup Fundraising: When SBIR Grants Help and When They Distract Feel the Boot (with Caroline Arzoo)
- Vymo is one of the few Indian startups that scaled selling almost entirely into large Indian banks and insurers (HDFC Bank... India GameChanger Podcast · 40 min · Starting Up Yamini Bhat, co-Founder and CEO of Vymo: Transformation Is Endless in This Space Yamini Bhat, interviewed on India GameChanger
- A useful counterweight to the raw MVP idea, drawing on stories from Airbnb and WeWork about building the smallest thing people... Lenny's Newsletter Podcast · ~15 min read · Starting Up Building Minimum Lovable Products Jiaona Zhang
- Butterfield pivoted a failing game into Slack by keeping the one thing the team could not stop using, the clearest example of a... Masters of Scale (Reid Hoffman) Podcast · ~37 min · Starting Up The Big Pivot, with Slack's Stewart Butterfield Reid Hoffman
- A long-form interview with the author of The Mom Test for when you want to hear the ideas in conversation. He goes deeper on... The Learning Leader Show Podcast · ~60 min · Starting Up How To Talk To Your Customers (The Mom Test) Rob Fitzpatrick (with Ryan Hawk)
- An Indian investor and operator describes validating product/market fit for under 100 dollars, using a scrappy live test rather... The Neon Show Podcast · Starting Up Sanjay Swamy: Validating Market Fit for Under $100 at ZipDial Siddhartha Ahluwalia
- A practical conversation on validating demand through structured customer research rather than gut feel or friendly signups.... First Round Review Podcast Podcast · 50 min · Starting Up How to find product-market fit before you start building (with UserLeap's Ryan Glasgow) Ryan Glasgow
- 37signals built durable products on treating customers with genuine respect, and this episode captures their philosophy of... REWORK by 37signals Podcast · ~30 min · Starting Up Let Your Customers Outgrow You Jason Fried, David Heinemeier Hansson
- Sean Ellis coined growth hacking and built the 40 percent product market fit test, and here he explains why retention, not... Lenny's Podcast Podcast · ~70 min · Starting Up The Original Growth Hacker Reveals His Secrets (Sean Ellis) Sean Ellis, Lenny Rachitsky
- Winters scaled Grubhub, Pinterest, and Eventbrite, and here he talks plainly about liquidity, local versus global network... First Round Review Podcast · ~1 hr · Starting Up How to build and scale winning marketplaces (Casey Winters) Casey Winters
- An Indian founder walks through building a two-sided marketplace in a fragmented local market, including how pairing software... The Neon Show Podcast · ~1 hr · Starting Up Building a SaaS-enabled marketplace for Indian manufacturers (Sourcewiz) Siddhartha Ahluwalia
- An Indian VC podcast where Tribe Capital's partners break down how they measure product market fit through cohorts, growth... Prime Venture Partners Podcast Podcast · 50 min · Starting Up Quantifying Product Market Fit Arjun Sethi and Jake Ellowitz
- Tara Reed grew her company toward millions in revenue without writing code, and here she tells a non-technical founder exactly... Indie Hackers Podcast · ~60 min · Starting Up From $0 to $5M Without Writing Any Code with Tara Reed Tara Reed
- Hearing the CEO of the leading AI builder explain who the tool is really for, and where he thinks it stops, helps you set... Spotlight On, by Accel Podcast · 45 min · Starting Up Anton Osika on how Lovable is creating a world of builders Anton Osika
- A direct debate between a no-code evangelist (Makerpad's Ben Tossell) and a founder who built and rebuilt in code (Gumroad's... Indie Hackers Podcast (#134) Podcast · ~90 min · Starting Up Code vs No-Code with Ben Tossell and Sahil Lavingia Courtland Allen
- Interviews with founders actually running businesses on no-code, which grounds the lock-in debate in how real operators handle... No Code MBA Podcast · Starting Up The No Code MBA Show Seth Kramer
- A gripping true story of what an exposed backend actually costs: a hacker walked into VTech's data through a weak, unprotected... Darknet Diaries Podcast · Starting Up The Peculiar Case of the VTech Hacker Jack Rhysider
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →