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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Graham's answer to "how do I plan when I can't know what's coming" is to stop treating the future as knowable at all. He argues... paulgraham.com Essay · ~10 min read · Starting Up How to Be an Expert in a Changing World Paul Graham In 2 answers
  2. This is the honest first-hand account, not a tactical post-mortem. Munson describes meditating in the corner of his office... Matt Munson (CEO, Twenty20) Essay · 12 min read · Starting Up My Journey Through Founder Depression Matt Munson In 2 answers
  3. Newport takes Graham's idea and turns it into a schedule you can actually run. He lays out the moderate version (block... calnewport.com Article · 8 min read · Starting Up Why Are Maker Schedules So Rare? Cal Newport In 2 answers
  4. A founder who ran Y Combinator and now OpenAI says it plainly: the first few hours of his morning are his most productive and... Sam Altman's blog Essay · 15 min read · Starting Up Productivity Sam Altman In 2 answers
  5. This is the one guide to read before you touch any automation. It teaches the whole model in two words, trigger and action,... Zapier Article · 15 min read · Starting Up Get started with Zapier: the beginner's guide to automation Elena Alston In 2 answers
  6. The CEO of Buffer wrote this in the first person after he actually crashed: co-founder split, layoffs, a CTO departure, all... Buffer Essay · 6 min read · Starting Up My Experience with Burnout as a Startup Founder Joel Gascoigne In 2 answers
  7. Three founders describe, in their own words, exactly how they handled investors through a pivot, and the contrast is the... Mercury blog Article · 12 min read · Starting Up 3 founders on their experience pivoting their companies Mercury (Meghan Gunn), featuring Dave Rogenmoser (Jasper), Andres Klaric (Fuse), Hillary Lin (Curio) In 2 answers
  8. Bentinck ran a talent investor and watched founders wave signed LOIs as proof, then watched those same customers walk. Her... Entrepreneurs First Essay · 7 min read · Starting Up The Letter of Intent Fallacy Alice Bentinck In 2 answers
  9. A solo founder does not need a hundred contacts, they need four or five people they can be candid with and a repeatable way to... First Round Review Article · ~3,500 words, 15 min read · Starting Up Advice is More Important, and Overwhelming, Than Ever. Here's How Founders Can Cut Through the Noise First Round Review In 2 answers
  10. This is the exact trial-before-you-quit framework your answer prescribes, written by someone who ran it: Lin dated six... First Round Review Article · 20 min read · Starting Up The Founder Dating Playbook: The Process I Used to Find My Co-Founder Gloria Lin In 2 answers
  11. Graham dismantles the exact objection you are facing: the fear that quitting is reckless. His move is to treat your family's... paulgraham.com Essay · 25 min read · Starting Up Why to Not Not Start a Startup Paul Graham In 2 answers
  12. This is the government's own checklist, so it settles the entity question straight: Pvt Ltd if you plan to raise (investors... Startup India Article · 12 min read · Starting Up Legal and Regulatory Checklist for Startups in India Startup India (DPIIT, Ministry of Commerce and Industry) In 2 answers
  13. The clearest single-page explainer of the SISFS mechanics that trip founders up: you never apply to DPIIT directly, you apply... Startup Grants India Article · 12 min read · Starting Up Startup India Seed Fund Scheme (SISFS): Programs, Cohorts & Eligibility Startup Grants India In 2 answers
  14. Our advice about protecting yourself with clean renewal and termination terms only works if the paper is right, and Indian... Bhavya Sharma and Associates Article · 15 min read · Starting Up SaaS Customer Contract Checklist for Indian Founders: MSA, Payment Terms, Renewal and Termination Bhavya Sharma and Associates In 2 answers
  15. This is the plain-English India explainer that maps exactly to your problem: it walks through Section 17(c) (employees vest in... Khurana & Khurana Article · 10 min read · Starting Up Copyright Ownership in Employment and Freelance Contracts: Key Legal Insights Khurana & Khurana, Advocates and IP Attorneys In 2 answers
  16. Beyond the intro itself, this manual gives you the operating system around it: a shared tracker with an owner assigned to every... NFX Essay · 40 min read · Starting Up The NFX Fundraising Manual NFX In 2 answers
  17. This is the mechanics behind our answer: a global investor cannot warm-intro someone they have never heard of, so you make... Failory Article · 18 min read · Starting Up How to Build in Public as a Founder (+20 Examples) Failory In 2 answers
  18. This is the most direct answer to the second half of your question: where do you actually find these people. The piece walks... Product Talk Article · 15 min read · Starting Up Tools of the Trade: Finding People to Interview Before You Have Customers Melissa Suzuno In 2 answers
  19. This is founders trading real tactics on the exact wall you will hit: getting strangers to say yes to a call. You get honest,... Indie Hackers Thread · 10 min read · Starting Up How do you actually get people to do customer discovery interviews? Indie Hackers In 2 answers
  20. A focused guide on the recruiting outreach itself, with a message template you can adapt. It covers who to ask, how to word the... Wynter Article · 12 min read · Starting Up Customer interviews: How to always get a yes Hannah Shamji In 2 answers
  21. Concrete stories of Indian founders who went to where their customers were before building, like Shiprocket's founder... Penguin Random House India Article · 10 min read · Starting Up How India's Top Startup Founders Validated Their Business Ideas Penguin Random House India In 2 answers
  22. Winters, who led growth at Pinterest and Grubhub, reframes PMF as the point where users stop leaving, and shows how to read it... Casey Accidental (Casey Winters) Essay · ~3,500 words · Starting Up Casey's Guide to Finding Product/Market Fit Casey Winters In 2 answers
  23. This piece makes a sharp point, if traction is weak you are probably not a ten percent tweak away but a two hundred percent... First Round Review Article · ~15 min read · Starting Up The Pivot to Product-Market Fit First Round Review In 2 answers
  24. A practical roundup of demand-testing models, including the 'dry wallet' or pre-sales test where you ask for payment before the... RevenueCat Blog Article · ~15 min read · Starting Up 5 Proven Models for Testing Customer Demand RevenueCat In 2 answers

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