Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- A fill-in-the-blanks worksheet for documenting why your cold outreach counts as a legitimate interest, before a regulator or an... UK Information Commissioner's Office (ICO) Tool · Starting Up Legitimate Interests Assessment (LIA) Template UK Information Commissioner's Office (ICO)
- A one-page cheat sheet you can keep open while you write, built to stop you from reaching for the generic first line under... Josh Braun Template · 1 page · Starting Up Cold Email First Sentence Cheat Sheet Josh Braun
- Lavender scores your draft in real time and flags the lines that read as generic, which is a useful outside check on whether... Lavender Tool · Starting Up Lavender Lavender
- Joanna Wiebe gives you five real cold email structures for different situations, pitching a service, quoting someone's own... Copyhackers Template · 12 min read · Starting Up How to Write a Cold Email: 5 Templates from a Pro Copywriter Joanna Wiebe
- This is where you see, in Gmail's own words, how Gmail actually sees your domain: spam rate, IP and domain reputation,... Google Tool · Starting Up Google Postmaster Tools Google
- A single search bar to look up your SPF, DKIM, DMARC, MX, and PTR records, plus a blacklist check across dozens of blocklists.... MxToolbox Tool · Starting Up MxToolbox SuperTool MxToolbox
- A straightforward alternative to Hunter that independent tests rate as more accurate on harder to find addresses. Useful as a... VoilaNorbert Tool · Starting Up VoilaNorbert VoilaNorbert
- This is the plain guess at the company's email pattern from our answer, made mechanical. Feed it a name and domain and it... Mailmeteor Tool · Starting Up Email Permutator Mailmeteor
- This is the verification step our answer insists on. Paste in a guessed or found address and it tells you whether the inbox is... NeverBounce Tool · Starting Up Email Verifier NeverBounce
- A large contact database that's worth trying when Hunter or VoilaNorbert come back empty, since it draws on a different index... RocketReach Tool · Starting Up RocketReach RocketReach
- Once you have a verified address, these are ready to adapt templates from a CRM built specifically for small sales teams,... Close Template · 10 minute read · Starting Up 15 Best Cold Email Templates That Actually Get Replies Steli Efti
- This gives you the actual words to use once you decide to ask happy customers for referrals, timed to the moment right after a... HubSpot Template · Starting Up How to ask for a referral from a client (+ best email templates) HubSpot
- Warm channels run on proof, and this is the simplest tool for collecting video and text testimonials from customers without... Testimonial.to Tool · Starting Up Testimonial.to Testimonial.to
- Use these as a starting structure, not a script to copy and paste to a thousand people, since that second use is exactly the... HubSpot Template · 15 min read · Starting Up 22 Best B2B Cold Email Templates to Get Your Leads' Attention HubSpot
- A ready-made template for drafting a comparable, reusable question set across every interview, which matters because you can... Notion Template · Starting Up Customer Interview Question Generator Notion
- When your personal network and community outreach genuinely run dry, this is the paid fallback: a recruiting panel of people... userinterviews.com Tool · Starting Up User Interviews userinterviews.com
- The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole... LEANSTACK Template · Starting Up Lean Canvas template Ash Maurya
- A ready-to-use script and structure for the five-act interview, so you're not writing your test flow from scratch. Having the... Design Sprint Kit (Google) Template · Starting Up Conduct a 5-Act Interview Design Sprint Kit (Google)
- A simple tool for a narrow but useful version of unbiased reaction testing: show someone a screen for five seconds, then ask... Lyssna Tool · Starting Up Five Second Testing Lyssna
- This Notion template turns the Mom Test's rules into a fill in the blank interview and synthesis workflow, which is useful once... Mari Luukkainen Template · Starting Up Master Customer Interviews with a Mom Test-Based Notion Template for Startups Mari Luukkainen
- The switch interview technique here is the deepest version of the live conversation approach: instead of asking what someone... jobstobedone.org Tool · Starting Up Jobs-to-be-Done: The Switch Interview Bob Moesta and Chris Spiek
- A free AI notetaker that records, transcribes, and summarizes your calls so you are not scrambling to write notes while also... Fathom Tool · Starting Up Fathom Fathom
- A ready made, Mom Test style script you can use as is instead of writing your own from scratch, which removes the improvising... Ideaproof Template · Starting Up Customer Interview Script Template Ideaproof
- A free one page canvas built specifically to map what someone was doing before your product, their old solution or workaround,... LeanStack Template · Starting Up The Customer Forces Canvas (Updated) Ash Maurya
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →