Explore

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. A fill-in-the-blanks worksheet for documenting why your cold outreach counts as a legitimate interest, before a regulator or an... UK Information Commissioner's Office (ICO) Tool · Starting Up Legitimate Interests Assessment (LIA) Template UK Information Commissioner's Office (ICO)
  2. A one-page cheat sheet you can keep open while you write, built to stop you from reaching for the generic first line under... Josh Braun Template · 1 page · Starting Up Cold Email First Sentence Cheat Sheet Josh Braun
  3. Lavender scores your draft in real time and flags the lines that read as generic, which is a useful outside check on whether... Lavender Tool · Starting Up Lavender Lavender
  4. Joanna Wiebe gives you five real cold email structures for different situations, pitching a service, quoting someone's own... Copyhackers Template · 12 min read · Starting Up How to Write a Cold Email: 5 Templates from a Pro Copywriter Joanna Wiebe
  5. This is where you see, in Gmail's own words, how Gmail actually sees your domain: spam rate, IP and domain reputation,... Google Tool · Starting Up Google Postmaster Tools Google
  6. A single search bar to look up your SPF, DKIM, DMARC, MX, and PTR records, plus a blacklist check across dozens of blocklists.... MxToolbox Tool · Starting Up MxToolbox SuperTool MxToolbox
  7. A straightforward alternative to Hunter that independent tests rate as more accurate on harder to find addresses. Useful as a... VoilaNorbert Tool · Starting Up VoilaNorbert VoilaNorbert
  8. This is the plain guess at the company's email pattern from our answer, made mechanical. Feed it a name and domain and it... Mailmeteor Tool · Starting Up Email Permutator Mailmeteor
  9. This is the verification step our answer insists on. Paste in a guessed or found address and it tells you whether the inbox is... NeverBounce Tool · Starting Up Email Verifier NeverBounce
  10. A large contact database that's worth trying when Hunter or VoilaNorbert come back empty, since it draws on a different index... RocketReach Tool · Starting Up RocketReach RocketReach
  11. Once you have a verified address, these are ready to adapt templates from a CRM built specifically for small sales teams,... Close Template · 10 minute read · Starting Up 15 Best Cold Email Templates That Actually Get Replies Steli Efti
  12. This gives you the actual words to use once you decide to ask happy customers for referrals, timed to the moment right after a... HubSpot Template · Starting Up How to ask for a referral from a client (+ best email templates) HubSpot
  13. Warm channels run on proof, and this is the simplest tool for collecting video and text testimonials from customers without... Testimonial.to Tool · Starting Up Testimonial.to Testimonial.to
  14. Use these as a starting structure, not a script to copy and paste to a thousand people, since that second use is exactly the... HubSpot Template · 15 min read · Starting Up 22 Best B2B Cold Email Templates to Get Your Leads' Attention HubSpot
  15. A ready-made template for drafting a comparable, reusable question set across every interview, which matters because you can... Notion Template · Starting Up Customer Interview Question Generator Notion
  16. When your personal network and community outreach genuinely run dry, this is the paid fallback: a recruiting panel of people... userinterviews.com Tool · Starting Up User Interviews userinterviews.com
  17. The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole... LEANSTACK Template · Starting Up Lean Canvas template Ash Maurya
  18. A ready-to-use script and structure for the five-act interview, so you're not writing your test flow from scratch. Having the... Design Sprint Kit (Google) Template · Starting Up Conduct a 5-Act Interview Design Sprint Kit (Google)
  19. A simple tool for a narrow but useful version of unbiased reaction testing: show someone a screen for five seconds, then ask... Lyssna Tool · Starting Up Five Second Testing Lyssna
  20. This Notion template turns the Mom Test's rules into a fill in the blank interview and synthesis workflow, which is useful once... Mari Luukkainen Template · Starting Up Master Customer Interviews with a Mom Test-Based Notion Template for Startups Mari Luukkainen
  21. The switch interview technique here is the deepest version of the live conversation approach: instead of asking what someone... jobstobedone.org Tool · Starting Up Jobs-to-be-Done: The Switch Interview Bob Moesta and Chris Spiek
  22. A free AI notetaker that records, transcribes, and summarizes your calls so you are not scrambling to write notes while also... Fathom Tool · Starting Up Fathom Fathom
  23. A ready made, Mom Test style script you can use as is instead of writing your own from scratch, which removes the improvising... Ideaproof Template · Starting Up Customer Interview Script Template Ideaproof
  24. A free one page canvas built specifically to map what someone was doing before your product, their old solution or workaround,... LeanStack Template · Starting Up The Customer Forces Canvas (Updated) Ash Maurya

Show the next 24

The hubs

eChai Partner Brands The partnership →