Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
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Video · ~10 min · Starting Up
Instant Form Ads Vs Landing Pages... Which Is Better?
Konstantin
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Video · About 40 to 50 minutes · Starting Up
Facebook Ads FULL Tutorial & Course for Beginners
Ben Heath
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Video · short YouTube tutorial · Starting Up
How to Track Influencer Marketing Sales and Conversions Using Google Analytics
YouTube creator (channel shown on the video page)
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Video · Short walkthrough video · Starting Up
How To NEVER Get A Disabled Facebook Ad Account In 2025
YouTube
- Most advice treats camera fear as a mindset problem, but the discomfort is often physical, and this piece meets you there. It... Descript Video · Starting Up How to overcome your fear of being on camera Brenton Zola
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Video · ~10 min · Starting Up
How to Sell Without Being Salesy
Marie Forleo
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Video · Starting Up
How to grow on LinkedIn with this 3 step system
Justin Welsh
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Video · Around 15 minutes · Starting Up
How to Batch Content for YouTube (3 Months of Content in 2 Weeks!)
Vanessa Lau
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Video · Starting Up
30 Days of 64 Pieces of Content by Gary Vaynerchuk
Gary Vaynerchuk
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Video · About 15 minutes · Starting Up
Alex Hormozi's Content Strategy (REVEALED)
Alex Hormozi
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Video · ~40 min talk · Starting Up
Giants: David Spinks on Building Your Online Community
David Spinks
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Video · ~45 min · Starting Up
Jatin Chaudhary on Building Global Startup Communities with eChai Ventures
KU Podsquad (guest: Jatin Chaudhary)
- Godin's argument in this short talk is the answer to half the question: in a crowded market, the product itself has to be... TED (TED2003) Video · 17 min · Starting Up How to get your ideas to spread Seth Godin
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Video · Short (under 10 min) · Starting Up
Contribution Margin
Edspira (Michael McLaughlin, PhD, CPA)
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Video · About 5 minutes · Starting Up
This Video Is Worth $13,568.99 (How Ads Work on YouTube)
CGP Grey
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Video · ~15 min · Starting Up
The 5 things that kill startups after their seed rounds
Michael Seibel
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Video · Short explainer · Starting Up
Take Rate Explained
Mostly Growth (CJ Gustafson)
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Video · short · Starting Up
How to Use the Ledge Technique for Sales Objection Handling | Ask Jeb
Jeb Blount
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Video · Starting Up
Subscription Models vs One Time Purchase: Bridge the Debate
Soren Kaplan
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Video · About 12 minutes · Starting Up
I looked at 105 SaaS pricing pages. Here's what I learned.
Slidebean
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Video · Short explainer (under 15 minutes) · Starting Up
Customer Retention & Cohort Analysis: How VCs Calculate Customer Retention
YouTube
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Video · About 5 minutes · Starting Up
Contribution Margin explained
Philip de Vroe (The Finance Storyteller)
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Video · Short explainer, under 10 minutes · Starting Up
What Shopify Customer Lifetime Value (CLV) Is & How to Calculate It
Shopify
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Video · About 6 minutes · Starting Up
How to calculate burn rate, runway, and growth rate
Tim Brady
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →