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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · ~10 min · Starting Up Instant Form Ads Vs Landing Pages... Which Is Better? Konstantin
  2. Video · About 40 to 50 minutes · Starting Up Facebook Ads FULL Tutorial & Course for Beginners Ben Heath
  3. Video · short YouTube tutorial · Starting Up How to Track Influencer Marketing Sales and Conversions Using Google Analytics YouTube creator (channel shown on the video page)
  4. Video · Short walkthrough video · Starting Up How To NEVER Get A Disabled Facebook Ad Account In 2025 YouTube
  5. Most advice treats camera fear as a mindset problem, but the discomfort is often physical, and this piece meets you there. It... Descript Video · Starting Up How to overcome your fear of being on camera Brenton Zola
  6. Video · ~10 min · Starting Up How to Sell Without Being Salesy Marie Forleo
  7. Video · Starting Up How to grow on LinkedIn with this 3 step system Justin Welsh
  8. Video · Around 15 minutes · Starting Up How to Batch Content for YouTube (3 Months of Content in 2 Weeks!) Vanessa Lau
  9. Video · Starting Up 30 Days of 64 Pieces of Content by Gary Vaynerchuk Gary Vaynerchuk
  10. Video · About 15 minutes · Starting Up Alex Hormozi's Content Strategy (REVEALED) Alex Hormozi
  11. Video · ~40 min talk · Starting Up Giants: David Spinks on Building Your Online Community David Spinks
  12. Video · ~45 min · Starting Up Jatin Chaudhary on Building Global Startup Communities with eChai Ventures KU Podsquad (guest: Jatin Chaudhary)
  13. Godin's argument in this short talk is the answer to half the question: in a crowded market, the product itself has to be... TED (TED2003) Video · 17 min · Starting Up How to get your ideas to spread Seth Godin
  14. Video · Short (under 10 min) · Starting Up Contribution Margin Edspira (Michael McLaughlin, PhD, CPA)
  15. Video · About 5 minutes · Starting Up This Video Is Worth $13,568.99 (How Ads Work on YouTube) CGP Grey
  16. Video · ~15 min · Starting Up The 5 things that kill startups after their seed rounds Michael Seibel
  17. Video · Short explainer · Starting Up Take Rate Explained Mostly Growth (CJ Gustafson)
  18. Video · short · Starting Up How to Use the Ledge Technique for Sales Objection Handling | Ask Jeb Jeb Blount
  19. Video · Starting Up Subscription Models vs One Time Purchase: Bridge the Debate Soren Kaplan
  20. Video · About 12 minutes · Starting Up I looked at 105 SaaS pricing pages. Here's what I learned. Slidebean
  21. Video · Short explainer (under 15 minutes) · Starting Up Customer Retention & Cohort Analysis: How VCs Calculate Customer Retention YouTube
  22. Video · About 5 minutes · Starting Up Contribution Margin explained Philip de Vroe (The Finance Storyteller)
  23. Video · Short explainer, under 10 minutes · Starting Up What Shopify Customer Lifetime Value (CLV) Is & How to Calculate It Shopify
  24. Video · About 6 minutes · Starting Up How to calculate burn rate, runway, and growth rate Tim Brady

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