Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A clear-headed synthesis of the various industry numbers (the classic 80/5 stat that 80% of sales need about five touches, plus... Nutshell Article · Starting Up How Many Follow-Up Emails Should You Send? Nutshell
2. Written specifically to answer this question, pulling together response-rate curves across follow-up counts so you can see... Instantly Article · Starting Up How Many Times Should You Really Follow Up with a Prospect? Instantly
3. Barry documents, with real numbers, how he grew ConvertKit through direct outreach and relentless follow-up rather than a... nathanbarry.com Essay · Starting Up Direct Sales for Bootstrapped SaaS Startups: from $1,300 to $725,000 MRR Nathan Barry
4. A real, specific account of the actual cold email that got a company its first paying customers before it even had a name or a... Indie Hackers Thread · Starting Up The cold email that started a $100M/yr company Indie Hackers
5. Video · Starting Up How To Cold Email Clients (WINNING Cold Email Templates) Alex Berman
6. A direct, practical comparison of the two channels this exact question is about, including what each is better suited for and... Cleverly Article · Starting Up Cold Email vs. LinkedIn Outreach: What Gets Better Results? Cleverly
7. A practical library of short LinkedIn opening messages organized by scenario, which you can adapt instead of guessing at tone... Sales Bread Template · Starting Up 37 Best LinkedIn Cold Message Templates That Get Replies Sales Bread
8. A free five-day email course covering the whole cold email process end to end: defining who to target, finding accurate contact... Hunter.io Course · 5 days · Starting Up Hunter's Cold Email Course Hunter.io
9. A tool built specifically around sequencing cold email and LinkedIn touches together, which matches the exact combine-them... lemlist.com Tool · Starting Up lemlist lemlist.com
10. Merge's founders sent hundreds of cold emails over six months, not to pitch but to understand who actually had the integrations... First Round Review Article · Starting Up Merge's Path to Product-Market Fit: The Importance of Founder-led Sales First Round Review
11. Video · Starting Up How To Get Clients Through LinkedIn Cold Outreach Patrick Dang
12. LinkedIn is where most B2B founders will actually find the named individuals who match their ICP, and Sales Navigator's filters... LinkedIn Tool · Starting Up LinkedIn Sales Navigator LinkedIn
13. Video · ~15 min · Starting Up How To Build A Lead List For Cold Email Alex Berman
14. A solo founder documents exactly how cold email grew their product to real revenue over six months, including what changed in... Indie Hackers Thread · 5 min read · Starting Up The untapped power of cold email, your secret weapon Indie Hackers community
15. Video · about 10 min · Starting Up How To Write Cold Email Subject Lines: Prospecting For Business Development & B2B Sales Patrick Dang
16. Close is the CRM named directly in this hub's own advice, and for good reason. It is built specifically for founders and small... Close Tool · Starting Up Close CRM for Startups Close
17. Before you pay for any tool, this is the spreadsheet that gets you organized: contacts, pipeline stage, and follow up dates in... HubSpot Template · Starting Up Free CRM Spreadsheet Template HubSpot
18. GMass runs entirely inside Gmail, so you can send personalized batches and see opens, clicks, and replies without leaving your... GMass Tool · 10 min read · Starting Up GMass Startup Guide for Cold Emailers GMass
19. Close is a sales CRM built by working sales leaders, and this piece (reviewed by co-founder Steli Efti) draws the line between... Close Article · Starting Up 17 Best Cold Email Subject Lines for Higher Open Rates Kimberlee Meier
20. Braun sells cold email coaching for a living and this is his most-shared list, twenty-eight real subject lines with the... LinkedIn (Josh Braun) Thread · Starting Up 28 Cold Email Subject Lines That Get Opened Josh Braun
21. This one breaks the mechanics down further than the 28-line list, naming distinct patterns like the problem-focused question,... Josh Braun Article · Starting Up 9 Subject Lines That Motivated Prospects to Open Your Cold Email Josh Braun
22. This is the actual data behind one of the rules founders lean on: Boomerang analyzed over 300,000 emails and found all-caps... Boomerang Article · Starting Up The One Thing You Should Never Do In An Email Subject (Based on Data) Brendan G.
23. This is the source for the word-count guidance worth knowing before you draft. Boomerang's data, drawn from roughly 40 million... Boomerang Article · Starting Up 7 Tips for Getting More Responses to Your Emails (With Data!) Boomerang
24. Written for the exact founders who are about to cold email investors, so the advice is calibrated to your actual reader:... Hustle Fund (The Founder Playbook) Article · Starting Up Write Better Subject Lines Hustle Fund (The Founder Playbook)

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