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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · D2C The BEST Facebook Ads Bidding Strategy Ben Heath
  2. The auction runs on Meta's estimate of who will buy, and that estimate is only as good as the purchase data you send back. This... Meta for Developers Article · D2C Conversions API Meta for Developers
  3. Since creative wins the auction, this guide teaches you to actually use Meta's free public Ads Library to see what every... Foreplay Article · D2C Facebook Ads Library: The Definitive Guide Foreplay
  4. A step by step walkthrough of the Meta ad strategy behind some of the largest DTC brands, from someone who has operated and... Splitbase Podcast · D2C A Facebook Ad Strategy Used to Grow the Biggest DTC Ecommerce Brands, Explained Step by Step (with Nik Sharma) Nik Sharma
  5. Meta's own free training portal, the closest thing to a structured curriculum on how its ad products actually work, straight... Meta Blueprint Course · D2C Browse free courses from the Blueprint catalog Meta Blueprint
  6. A founder oriented course built by growth marketers who have run Meta campaigns across hundreds of startups, pitched at the... Demand Curve Course · D2C Meta Ads (FB + IG) Demand Curve
  7. A current, ecommerce specific conversation on how Meta's growing automation is changing what a media buyer actually spends... 7-Figures & Beyond Podcast, Stryde Podcast · D2C Ecommerce Meta Ads Trends & Insights For 2025 (Episode 53) 7-Figures & Beyond Podcast, Stryde
  8. Meta's own page on how tax is applied to your ad spend, the starting point for an Indian founder before assuming their invoiced... Meta Business Help Centre Article · D2C Taxes on Meta ads placement Meta Business Help Centre
  9. Meta does not charge GST on its invoice to Indian advertisers, so most founders underestimate the real cost of their ad spend... Legal Suvidha Article · D2C Facebook Ads TDS & Refund Rules 2026-27 Legal Suvidha
  10. Reports the removal of the 6 percent equalisation levy on foreign digital ad platforms from April 2025, a real change to the... Business Standard Report · D2C India to scrap 6% equalisation levy on digital ads, leading to revenue loss Business Standard
  11. An independent market data report on where Indian digital ad spend is actually going, useful for benchmarking whether your own... Sensor Tower Report · D2C India State of Digital Advertising 2025 Sensor Tower
  12. It is the exact screen by screen path Meta expects you to follow, useful for cross checking against whatever a paid tutorial... Meta Business Help Center Article · D2C Set up and install the Meta Pixel Meta Business Help Center
  13. Read this before touching any settings so you understand why CAPI exists, not just how to click through it. Meta Business Help Center Article · D2C About Conversions API Meta Business Help Center
  14. This is the actual settings page language you will see inside your own Shopify admin, so it removes guesswork about which... Shopify Help Center Article · D2C Facebook data sharing Shopify Help Center
  15. It is Meta's own onboarding path, so it matches exactly what an ad account rep or agency will assume you already know. Meta Blueprint Course · D2C Get Started with the Conversions API Meta Blueprint
  16. Running pixel and CAPI together without matching event_ids just means you're double counting, not building redundancy. This... Meta for Developers Article · D2C Handling Duplicate Pixel and Conversions API Events Meta for Developers
  17. If you're not on Shopify or want a CAPI setup independent of your platform's native app, this is the clearest independent... Jon Loomer Digital Article · D2C Set Up Meta Conversions API Gateway Using Stape Jon Loomer
  18. Turning on CAPI is step one. This is the step two guide for making sure the data you send is actually good enough for Meta to use. WeltPixel Article · D2C Meta Event Match Quality (EMQ): How to Improve Your Score WeltPixel
  19. Use this the day after you connect Meta, and again every month. Tracking breaks silently far more often than founders expect. WeltPixel Template · D2C Shopify Conversion Tracking Checklist: 10 Things to Verify After Install WeltPixel
  20. Video · D2C Connect Shopify To Meta Pixel (FULL Setup Tutorial 2026) YouTube
  21. Indian founders hit business verification friction Western guides never mention. This is written for exactly that gap, using... Interakt Article · D2C 10 Step Guide To Get Meta Business Verification [Without Website] Interakt
  22. A clear technical comparison from a Chennai built team that builds first party data tooling for a living, useful once you're... CustomerLabs Article · D2C Conversions API vs. Meta Pixel: What's Better for Tracking? CustomerLabs
  23. Most tracking guides ignore what stage a brand is at. This one is pegged to a specific, realistic Indian D2C spend level, so... Wittelsbach Report · D2C 10L/Month D2C Brand Meta Ads Playbook: From Survival to First Profitable Spend Wittelsbach
  24. This is Meta's own definition of the learning phase and the roughly 50 optimization events a week benchmark our short answer is... Meta Business Help Center Article · D2C About the Learning Phase Meta

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1046 questions GTM Go-to-market, from breaking in to how the best teams do it. 352 questions D2C Building a direct-to-consumer brand, India-first. 482 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 154 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 278 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 390 terms
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