Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. A side by side of three real programs as Indian partners experience them, with tiers, certification requirements and margins,... DQ Channels Article · 12 min read · GTM Decoding the Salesforce vs Zoho vs Freshworks channel strategies Bharti Trehan In 4 answers
2. Six distinct programs on one page (consulting, GSI, distributor, VAR, affiliate, marketplace) is the fastest way to see how a... Zoho Tool · 6 min read · GTM Zoho Partner Programs Zoho In 4 answers
3. Freshworks' SVP of global channels on why the mid market is only reachable through partners, with a live example: one... SiliconANGLE Article · 8 min read · GTM Freshworks leans on partner flywheel to unlock mid-market opportunity at scale Kelly Knight In 4 answers
4. Walks through building the cohort table itself, and separates acquisition cohorts from behavioural cohorts, which is the... Chargebee Article · 12 min read · GTM How to Conduct Churn Rate Cohort Analysis to Improve Retention Shaoli Paul In 4 answers
5. Accel's argument that expansion revenue is the specific thing that carries a company past $50M ARR, with the Twilio and Shopify... SeedToScale by Accel Article · 9 min read · GTM How can SaaS startups tackle scaling beyond $50mn in ARR? Vyushita Sahay In 4 answers
6. A real public company's internal renewal process, published rather than described. You can copy the structure instead of... The GitLab Handbook Article · reference · GTM Customer Renewal Tracking The GitLab Handbook In 4 answers
7. Kellogg's argument that churn has too many definitions to be trustworthy, and that private companies should measure NDR the way... Kellblog Essay · 10 min read plus slides · GTM Churn is Dead, Long Live Net Dollar Retention Dave Kellogg In 4 answers
8. The good, better, best NRR bands (100, 110, 120 plus) that boards actually benchmark against, sitting alongside the efficiency... Bessemer Venture Partners Report · report · GTM State of the Cloud 2023 Kent Bennett, Talia Goldberg, Mike Droesch and others In 4 answers
9. The formula written out term by term, with the three performance bands. The right first read if you have been nodding along in... Stripe Article · 9 min read · GTM Net revenue retention (NRR): What is NRR and why does it matter for SaaS businesses? Stripe In 4 answers
10. An actual interview script, twelve sections deep, designed to get past 'it was too expensive' to the real reason. This is the... Klue Article · 12 min read · GTM How to Conduct Customer Churn Interviews: Step-By-Step Guide Adam McQueen In 4 answers
11. Video · 2 hr watch · GTM Building a world-class sales org | Jason Lemkin (SaaStr) Lenny Rachitsky and Jason Lemkin In 4 answers
12. The most detailed free writeup of an actual sales hiring process: the profile, artifact-based screening before you spend live... Founding Sales Book · 50 min read · GTM Founding Sales, Chapter 11: High-Impact Sales Hiring Peter Kazanjy In 4 answers
13. Worked examples with real numbers for an SDR at 70:30, a CS role at 75:25 and a presales engineer at 80:20, each with quota,... Everstage Template · 15 min read · GTM Sales Compensation Structure: The Guide With Role-Based Templates Everstage In 4 answers
14. Podcast · 90 min · GTM These 90 Minutes Will Teach You Everything About SaaS Business | SaaSBOOMi Co-Founder Suresh Sambandam In 4 answers
15. Explains why the 3x rule of thumb is wrong for most teams and shows how to derive your own coverage number from your actual win... Clari Article · 11 min read · GTM Pipeline Coverage Ratio: What Your Number Actually Means Jess Richter In 4 answers
16. Kramer's four product types (vertical solution, new way, 10x better, buy versus build) tell you what you are positioning... MKT1 Newsletter Newsletter · 20 min read · GTM The MKT1 Guide to Positioning Emily Kramer In 4 answers
17. A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who... Exit Five Podcast · 44 min · GTM How to Build a LinkedIn Founder Brand that Drives Revenue Dave Gerhardt with Kait Stephens and Brad Zomick In 4 answers
18. Median marketing spend around 8 percent of ARR and sales around 15 percent, split by funded versus bootstrapped, from a survey... SaaS Capital Report · 15 min read · GTM 2026 Spending Benchmarks for Private B2B SaaS Companies Nick Perry In 4 answers
19. Video · 25 min · GTM Zoho CEO Sridhar Vembu on the Long Game, Transnational Localism, and the Future of AI Patrick Moorhead and Daniel Newman with Sridhar Vembu In 4 answers
20. Podcast · 1 hr · GTM Leveraging a YouTube community to build a 100 Cr SaaS company, with Varun Mayya Siddhartha Ahluwalia In 4 answers
21. Hila Qu added the self-serve motion at GitLab, a sales-led company, and this episode is the step by step order she would do it... Lenny's Podcast Podcast · 93 min · GTM The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) Hila Qu with Lenny Rachitsky In 4 answers
22. Weekly operator demos of AI workflows, including the Amplitude internal-data episode. podcasts.apple.com Podcast · How Founders Use AI How I AI with Claire Vo Claire Vo In 4 answers
23. 1,700+ real court cases where fake AI citations got people sanctioned; the best cautionary tale on the internet. damiencharlotin.com Tool · How Founders Use AI AI Hallucination Cases Database Damien Charlotin In 4 answers
24. Google's own instructions for showing up in AI Overviews and AI Mode. developers.google.com Guide · How Founders Use AI Google's Guide to Optimizing for Generative AI Features in Search Google Search Central In 4 answers

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