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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. The launch report on Indus: typed or spoken questions with text and audio answers, and the limits it shipped with. techcrunch.com Article · How Founders Use AI India's Sarvam launches Indus AI chat app as competition heats up TechCrunch In 2 answers
  2. A hands-on first look at Indus answering spoken Hindi, Malayalam and Gujarati questions in the same language. businesstoday.in Article · How Founders Use AI Indus by Sarvam: A first look at India's homegrown AI chat app built for local languages Business Today In 2 answers
  3. A study of real health messages in five Indian languages and Nepali, finding models handle romanized text up to 24 points worse... arxiv.org Article · How Founders Use AI Script Gap: Evaluating LLM Triage on Indian Languages in Native vs Romanized Scripts in a Real World Setting arXiv (research paper) In 2 answers
  4. A 2026 benchmark showing models follow instructions less well as messages mix more English into Indian languages written in... arxiv.org Article · How Founders Use AI Indi-RomCoM: Code-Mixed Benchmark for Evaluating LLMs on Romanized Indic-English Instructions arXiv (research paper) In 2 answers
  5. Shows the same spoken Hinglish written three ways (native script, English translation, English letters), and covers 22... sarvam.ai Tool · How Founders Use AI Speech to Text API for Indian Languages Sarvam AI In 2 answers
  6. Reports AI4Bharat and Josh Talks' Voice of India test of speech recognition across 15 languages and many dialects, with error... thehindubusinessline.com Article · How Founders Use AI OpenAI, Meta speech models struggle with Indian languages The Hindu BusinessLine In 2 answers
  7. Video · How Founders Use AI AI4Bharat at IIT Madras and Josh Talks AI Launches India's First Independent AI Evaluation Platform AIM Network In 2 answers
  8. BharatGen's open Param2 model, 17 billion parameters covering all 22 scheduled languages and English, and the smaller Param1... bharatgen.com Tool · How Founders Use AI Param: language models for India BharatGen In 2 answers
  9. A free, author-written summary of the positioning framework for founders who want the core idea before buying the book, perfect... aprildunford.com Article · ~8 min read · Starting Up My Positioning Book 'Obviously Awesome' Launches Today April Dunford
  10. An AI-chat-to-app builder that turns a plain-English prompt into a working full-stack app fast, the fastest path to a prototype... lovable.dev Tool · platform · Starting Up Lovable, AI App Builder Lovable
  11. A genuinely India-tailored guide with INR pricing, DPDPA 2023 compliance, Razorpay/Cashfree/Setu wiring, and a decision tree... productgrowth.in Article · ~20 min read · Starting Up Bubble for Indian Founders, 2026 Guide Product Growth (India)
  12. Directly answers the scoping question non-technical founders wrestle with, build in-house vs. outsource, backed by patterns... YC Startup Library Article · ~10 min read · Starting Up Does Your Tech Startup Really Need a Technical Co-Founder? (Yes) Y Combinator
  13. India-specific advice written by an Indian technical founder, addressing the real competition for engineering talent in the... Inc42 Article · ~10 min read · Starting Up How Can Indian Startups Hire The Right Technical Talent Parminder Singh (Hansel.io)
  14. The canonical PM-community reference on choosing what to build next, from the most-read product newsletter. A pragmatic... Lenny's Newsletter Article · ~15 min read · Starting Up Prioritizing Lenny Rachitsky
  15. A rare, concrete breakdown of the operating rhythm high-velocity product teams use to ship and iterate consistently. Useful... Reforge Article · ~18 min read · Starting Up Rethinking Your Operating Cadence Fareed Mosavat & Casey Winters
  16. The official Indian government registry to run a free trademark knockout search before you commit to a name, the primary... Government of India (ipindia.gov.in) Tool · Tool · Starting Up Public Trademark Search, IP India Office of the Controller General of Patents, Designs and Trade Marks
  17. The best-known framework for structuring a message as a story where the customer is the hero, practical templates you can apply... Amazon / HarperCollins Leadership Book · Book (~240 pages) · Starting Up Building a StoryBrand: Clarify Your Message So Customers Will Listen Donald Miller
  18. Watching a pro rewrite real, messy landing pages teaches copywriting faster than any theory, free, concrete, before-and-after... Marketing Examples Article · 10 min read · Starting Up Landing page rewrites with a pro copywriter Harry Dry & Annie Maguire
  19. The official companion site for Traction, summarizing the Bullseye framework for founders who want the method without reading... Traction (companion resource) Article · ~10 min read · Starting Up How to plan and test distribution channels (Bullseye method) DuckDuckGo / Gabriel Weinberg
  20. Asia's largest volunteer-driven community of product leaders and founders, with talks, a podcast, and events packed with... The Product Folks Podcast · community + podcast + events · Starting Up The Product Folks (India's product & GTM community) The Product Folks
  21. The most influential framework for why growth feels effortless for some companies and impossible for others; essential reading... brianbalfour.com Article · Multi-part essay series · Starting Up Four Fits for $100M+ Growth Brian Balfour
  22. The practitioner's manual for running a high-tempo growth process, testing acquisition, activation, retention and referral,... Currency / Penguin Random House Book · Book (~320 pages) · Starting Up Hacking Growth Sean Ellis & Morgan Brown
  23. A grounded look at how Indian D2C brands handle acquisition, rising CACs, social commerce and repeat purchase, with real... Inc42 Article · ~15 min read (playbook intro) · Starting Up Inside India's D2C Rush (Inc42+ Playbook) Inc42 Team
  24. The definitive India-focused profile of Zoho's decades-long bootstrapping journey, told through Sridhar Vembu's decisions.... yourstory.com Article · long-form article · Starting Up The Turning Point: How Sridhar Vembu-led Zoho Bootstrapped to a Global SaaS Giant YourStory

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