Explore
Every resource founders actually use, in one library.
The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.
What founders use most, ranked by how many answers lean on it.
- Your pricing page reads like a spec sheet because you are listing features instead of setting a reference point, and this piece... PayPro Global Article · ~15 min read · Starting Up How to Use Price Anchoring for SaaS Pricing (5-Step Playbook) PayPro Global
-
Video · About 60 minutes · Starting Up
Landing Page Critiques (Masterclass)
Demand Curve
- Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check · Starting Up Free Email Spam Checker Mailmeteor
- This is the rare piece that answers the actual question instead of just cheerleading for vernacular. It walks through when to... Juno School Article · Starting Up Local Language Marketing in India: A Case Study on Doubling ROI Juno School
- Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast · Starting Up Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
- Most advice on objections tells you to list your product's flaws and rebut them, which is exactly how copy starts to sound... Focus Copy Essay · Starting Up The Key to Handling Objections in Copy: 5 Universal Objections to Address Lauren Jefferson
- Sugarman is the classic on the mechanics of why copy persuades, and his chapter on objections is the honest version most guides... Wiley Book · Starting Up The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy Joseph Sugarman
- This is a grounded, working take rather than hype: it is honest about what ChatGPT is genuinely good at (headlines, subject... Zapier Article · About a 12 minute read · Starting Up How to use ChatGPT for copywriting and content ideation Jessica Lau
-
Video · Short YouTube video · Starting Up
I tried ChatGPT. Here's what happened...
Alex Cattoni
- When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass · Starting Up Brand Tone of Voice Template (free, fill-in) Big Bang Copy
- When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries · Starting Up Good Microcopy Sam Hulick
- This is the honest answer most founders don't want to hear: with a few hundred visitors a month, an A/B test almost never... CXL Article · Starting Up A/B Testing Alternatives for Low-Traffic Websites Aleksandra Szymikowska
- When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool · Starting Up Five-Second Test Template Maze
- Welsh built a large audience by going deep on one platform first, and this essay makes the case plainly: learn the nuances of a... justinwelsh.me Essay · ~10 min read · Starting Up How to Create a Social Media Content Strategy Justin Welsh
-
Video · 37 min · Starting Up
The YouTube Playbook in 37 Minutes
Colin and Samir
- Most founders frame this as blog for SEO versus video for reach, and this Ahrefs piece dismantles that split: video shows up... Ahrefs Article · ~15 min read · Starting Up Video SEO: How to Rank YouTube Videos on Google Joshua Hardwick
- This is Google's own standard for what earns rankings, written by the team that runs the ranking systems, so it settles the... Google Search Central Article · Starting Up Creating Helpful, Reliable, People-First Content Google Search Central
-
Video · Starting Up
Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2)
Ahrefs
- When you want to know why Google is not showing your pages, the most honest answer comes straight from Google, not from a blog... Google Search Central (Documentation) Article · Starting Up Troubleshoot Google Search crawling errors Google Search Central
- You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool · Starting Up Page Indexing report (Google Search Console) Google
- This is the clearest explanation of the one move a small site has against incumbents: stop fighting for the head term everyone... Backlinko Essay · about 15 min read · Starting Up Long Tail Keywords: How to Find & Use Them Effectively Brian Dean
-
Video · about 5 min · Starting Up
Topic Clusters: The Next Evolution of Content Strategy
HubSpot
- AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume · Starting Up AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook
- Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends... Google Trends Tool · Free web tool, a few minutes per check · Starting Up Google Trends (Explore and Compare) Google
The hubs
Starting Up
Find an idea, validate it, build, and land your first customers.
GTM
Go-to-market, from breaking in to how the best teams do it.
D2C
Building a direct-to-consumer brand, India-first.
Wealth
Paying yourself, ESOPs, secondaries, and de-risking founder wealth.
How Founders Use AI
How founders actually put AI to work, mapped topic by topic.
Glossary
Plain-language definitions of the startup and VC terms you'll hit.
eChai Partner Brands
The partnership →