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Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Your pricing page reads like a spec sheet because you are listing features instead of setting a reference point, and this piece... PayPro Global Article · ~15 min read · Starting Up How to Use Price Anchoring for SaaS Pricing (5-Step Playbook) PayPro Global
  2. Video · About 60 minutes · Starting Up Landing Page Critiques (Masterclass) Demand Curve
  3. Before you worry about whether your copy is persuasive, this catches whether it will even reach the inbox. It is genuinely free... Mailmeteor Tool · ~2 min per check · Starting Up Free Email Spam Checker Mailmeteor
  4. This is the rare piece that answers the actual question instead of just cheerleading for vernacular. It walks through when to... Juno School Article · Starting Up Local Language Marketing in India: A Case Study on Doubling ROI Juno School
  5. Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast · Starting Up Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
  6. Most advice on objections tells you to list your product's flaws and rebut them, which is exactly how copy starts to sound... Focus Copy Essay · Starting Up The Key to Handling Objections in Copy: 5 Universal Objections to Address Lauren Jefferson
  7. Sugarman is the classic on the mechanics of why copy persuades, and his chapter on objections is the honest version most guides... Wiley Book · Starting Up The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy Joseph Sugarman
  8. This is a grounded, working take rather than hype: it is honest about what ChatGPT is genuinely good at (headlines, subject... Zapier Article · About a 12 minute read · Starting Up How to use ChatGPT for copywriting and content ideation Jessica Lau
  9. Video · Short YouTube video · Starting Up I tried ChatGPT. Here's what happened... Alex Cattoni
  10. When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in... Big Bang Copy Template · Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass · Starting Up Brand Tone of Voice Template (free, fill-in) Big Bang Copy
  11. When you are staring at a blank button or a lonely empty state, the fastest unblock is seeing how good products actually... goodmicrocopy.com Tool · Browsable gallery, dozens of entries · Starting Up Good Microcopy Sam Hulick
  12. This is the honest answer most founders don't want to hear: with a few hundred visitors a month, an A/B test almost never... CXL Article · Starting Up A/B Testing Alternatives for Low-Traffic Websites Aleksandra Szymikowska
  13. When you don't have the traffic to A/B test, a five-second test is the practical substitute: show your copy to a handful of... Maze Tool · Starting Up Five-Second Test Template Maze
  14. Welsh built a large audience by going deep on one platform first, and this essay makes the case plainly: learn the nuances of a... justinwelsh.me Essay · ~10 min read · Starting Up How to Create a Social Media Content Strategy Justin Welsh
  15. Video · 37 min · Starting Up The YouTube Playbook in 37 Minutes Colin and Samir
  16. Most founders frame this as blog for SEO versus video for reach, and this Ahrefs piece dismantles that split: video shows up... Ahrefs Article · ~15 min read · Starting Up Video SEO: How to Rank YouTube Videos on Google Joshua Hardwick
  17. This is Google's own standard for what earns rankings, written by the team that runs the ranking systems, so it settles the... Google Search Central Article · Starting Up Creating Helpful, Reliable, People-First Content Google Search Central
  18. Video · Starting Up Technical SEO Best Practices for Beginners (Ahrefs SEO Course 4.2) Ahrefs
  19. When you want to know why Google is not showing your pages, the most honest answer comes straight from Google, not from a blog... Google Search Central (Documentation) Article · Starting Up Troubleshoot Google Search crawling errors Google Search Central
  20. You cannot fix indexing mistakes you cannot see, and this free tool from Google shows you exactly which of your pages are... Google Search Console Help Tool · Starting Up Page Indexing report (Google Search Console) Google
  21. This is the clearest explanation of the one move a small site has against incumbents: stop fighting for the head term everyone... Backlinko Essay · about 15 min read · Starting Up Long Tail Keywords: How to Find & Use Them Effectively Brian Dean
  22. Video · about 5 min · Starting Up Topic Clusters: The Next Evolution of Content Strategy HubSpot
  23. AlsoAsked pulls Google's live People Also Ask questions and maps them into a branching diagram, so you see the actual questions... AlsoAsked Tool · free tier with limited daily searches, paid plans for volume · Starting Up AlsoAsked: People Also Ask keyword research tool Mark Williams-Cook
  24. Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends... Google Trends Tool · Free web tool, a few minutes per check · Starting Up Google Trends (Explore and Compare) Google

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