How Founders Use AI

How people use AI, and the tool for each job.

The AI map of which tool is for which job, checked on 29 October 2026, what changed since July, and every video, thread, guide, podcast and tool behind 278 answered questions on putting AI to work.

The AI map: which tool is for which job, as of 29 October 2026

Models and assistants AI assistants Frontier models Open-weight models Decision models

Building with AI Coding agents App builders Design and presentations Spreadsheets, data and internal tools

Agents and research Agents that do tasks for you AI browsers No-code automation with AI steps Research and search Meeting notes and everyday productivity

Making media Video generation Images Avatars and voice Music and audio Video editing

AI at work Prospecting and sales Marketing, ads and AI search Customer support agents Legal and contracts Finance and accounting Hiring and HR

What changed since July

  1. 28 Oct 2026 GitHub began including Copilot with GitHub Enterprise licences and added projects to the Copilot app, where several agents work across repositories. Coding agents github.blog
  2. 27 Oct 2026 n8n released the 3.0 beta, a reliability and security release with breaking changes; self-hosting now runs on Docker only and the stable release is due in early December. No-code automation with AI steps blog.n8n.io
  3. 27 Oct 2026 Hex released Hex 4.0, rebuilt for analysts and AI agents working together, with a $100 million raise. Spreadsheets, data and internal tools hex.tech
  4. 26 Oct 2026 Replit launched Replit for Business, and the next day Cloud Agents that let non-engineers propose changes to a company codebase. App builders blog.replit.com
  5. 26 Oct 2026 OpenAI released GPT-6.1 Terra at $1 / $5 per million tokens, half the price of GPT-6.1 Sol. Frontier models openai.com
All 108 changes

What founders use most, ranked by how many answers lean on it.

  1. Video How to create a brand kit in Canva (Pro tutorial) YouTube educator
  2. Video A Cheeky Pint with Intercom Cofounder Des Traynor Cheeky Pint (John Collison, Stripe)
  3. Video Rahul Vohra on How AI Will Change the Way We Work (Upfront Summit) Upfront Ventures
  4. Video [1hr Talk] Intro to Large Language Models Andrej Karpathy
  5. Video Deep Dive into LLMs like ChatGPT Andrej Karpathy
  6. Video RAG Explained For Beginners KodeKloud
  7. Video Build and Deploy a RAG Chatbot with JavaScript, LangChain.js, Next.js freeCodeCamp (Ania Kubow)
  8. Video How I use LLMs Andrej Karpathy
  9. Video AI Engineer World's Fair 2025: Evals track AI Engineer conference
  10. Video Everything Gets Rebuilt: The New AI Agent Stack Harrison Chase (LangChain)
  11. Video How Perplexity works | Aravind Srinivas and Lex Fridman Lex Fridman
  12. Video Can Perplexity beat Google? | Aravind Srinivas and Lex Fridman Lex Fridman
  13. Video Perplexity CEO explains RAG: Retrieval-Augmented Generation Lex Fridman
  14. Video Nikhil Kamath ft. Perplexity CEO Aravind Srinivas | WTF Online Ep 1 Nikhil Kamath (WTF)
  15. Video How To Use Perplexity AI For Research - Terrifyingly SMART! AI educator (YouTube)
  16. Video How to Use Perplexity AI 2025 (Step by Step Tutorial for Beginners) YouTube tutorial
  17. OpenAI's own India-focused session on replacing search with ChatGPT's research stack. academy.openai.com Video ChatGPT for Research: Web Search, Deep Research & Code (OpenAI Academy India) OpenAI Academy India
  18. Video Introduction to Deep Research (launch demo from Tokyo) OpenAI
  19. Video OpenAI's Deep Research Agent in 8 Minutes YouTube explainer
  20. Video No Priors Ep. 112: OpenAI Deep Research with Isa Fulford No Priors (Sarah Guo, Elad Gil)
  21. Video Deep Research Battle: Gemini beats ChatGPT, Perplexity & Grok YouTube AI reviewer
  22. Video Why Large Language Models Hallucinate Martin Keen, IBM Technology
  23. Video OpenAI Explains: Why Language Models Hallucinate & How to Reduce Them YouTube AI explainer
  24. Video How to Fact-Check ChatGPT and Other AI Tools YouTube tutorial

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Start using AI well Pick an assistant, learn with it, hand it real work, and keep yourself and your data safe. 5 steps Build your product with AI From a prompt to a shipped product: prototype, build, and wire AI into what you ship. 6 steps Code and ship with AI Write, ship, and maintain real software as a founder, with AI as your pair. 4 steps Design and prototype with AI Go from idea to a clickable prototype without a designer. 3 steps Build AI agents and automations Wire up agents and internal tools that do real work for you. 3 steps Put AI inside your product Ship AI features users actually feel, not a bolted-on chatbot. 3 steps Research your market with AI Size the market, study competitors, and read data in hours, not weeks. 3 steps Market and grow with AI Content, creative, and distribution: fill the top of the funnel without a big team. 5 steps Create content with AI Write, film, and design a content engine that runs without a team. 3 steps Get found in AI search Show up when founders and buyers ask AI, not just Google (AEO/GEO). 3 steps Run ads with AI Brief creatives, read the numbers, and optimize spend with AI. 3 steps Find and serve customers with AI Research the market, prospect, close, and support, with AI doing the heavy lifting. 4 steps Sell and prospect with AI Find leads, personalize outreach, and run better sales calls. 3 steps Support customers with AI Answer faster and deflect tickets without losing the human touch. 3 steps Run the back office with AI The unglamorous grind: workflows, finance, legal, and hiring, automated where it counts. 5 steps Automate your workflows Stitch your tools together so the busywork runs itself. 3 steps Hire and manage your team with AI Source, screen, and onboard faster, and keep the team in sync. 3 steps Handle legal and finance with AI Draft contracts and stay on top of the numbers without a big spend. 2 steps Be more productive with AI Get more done and think sharper with AI as a daily habit. 3 steps Become an AI-native founder The meta-skills: build your stack, prompt well, and use AI to research, think, and decide. 6 steps Build your AI stack Pick the tools worth paying for and the prompts worth reusing. 3 steps

The questions, by topic

Building & Product

Vibe Coding 15 Databases & Internal Tools 11 AI Agents 15 Design & Prototyping 12 AI in Your Product 13

Research & Knowledge

Search & Research 13 Market Research 13 Data Analysis 13

Marketing & Growth

Content Creation 12 Video, Image & Audio 14 Getting Found in AI Search (AEO/GEO) 12 Ads & Performance Marketing 14 Social & Community 12

Sales & Customers

Sales Prospecting 13 Customer Support 6 CRM & Sales Calls 12

Operations & Back-office

Legal & Contracts 13 Finance & Accounting 3 Hiring & HR 3 Productivity 3 Workflows & Automation 3

Strategy & The AI-Native Founder

Fundraising 6 Prompting 3 Building Your AI Stack 3 AI as a Thinking Partner 4

Everyday AI

Choosing Your AI Assistant 8 Learning with AI 7 Working with AI Agents 7 Using AI Safely 8 AI in Indian Languages 7
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