How Founders Use AI

How people use AI, and the tool for each job.

The AI map of which tool is for which job, checked on 29 October 2026, what changed since July, and every video, thread, guide, podcast and tool behind 278 answered questions on putting AI to work.

What changed since July

  1. 28 Oct 2026 GitHub began including Copilot with GitHub Enterprise licences and added projects to the Copilot app, where several agents work across repositories. Coding agents github.blog
  2. 27 Oct 2026 n8n released the 3.0 beta, a reliability and security release with breaking changes; self-hosting now runs on Docker only and the stable release is due in early December. No-code automation with AI steps blog.n8n.io
  3. 27 Oct 2026 Hex released Hex 4.0, rebuilt for analysts and AI agents working together, with a $100 million raise. Spreadsheets, data and internal tools hex.tech
  4. 26 Oct 2026 Replit launched Replit for Business, and the next day Cloud Agents that let non-engineers propose changes to a company codebase. App builders blog.replit.com
  5. 26 Oct 2026 OpenAI released GPT-6.1 Terra at $1 / $5 per million tokens, half the price of GPT-6.1 Sol. Frontier models openai.com
All 108 changes

What founders use most, ranked by how many answers lean on it.

  1. Video Rapidly test and validate any startup idea with the 2-day Foundation Sprint Jake Knapp & John Zeratsky
  2. Video How to Validate Your Startup Idea for $50 (Same Method That Built a $100M Brand) YouTube creator (DTC founder)
  3. Video How to Validate Your Startup Idea Using AI Tools YouTube creator (startup tools)
  4. Video Kevin Hale - How to Evaluate Startup Ideas Y Combinator
  5. Video How to use AI to do quick competitive analysis YouTube creator (product marketing)
  6. Video How to use AI for Competitor Analysis in Product Marketing (in 5 mins) YouTube creator (product marketing)
  7. Video Create a McKinsey-Level Competitive Analysis with AI! YouTube creator (AI for business)
  8. Video Build an AI Competitor Analysis Agent (No-Code Tutorial) YouTube creator (automation)
  9. Video Build an AI Competitor Analysis Tool with Lovable AI & Firecrawl | Full Tutorial YouTube creator (dev tutorials)
  10. Video AI Competitors Analysis: The Only AI Workflow I Trust YouTube creator (marketing ops)
  11. Video Miro Flows Tutorial: Automate Competitor Analysis with AI Miro
  12. Video The RIGHT Way to Calculate your Market Size (TAM/SAM/SOM) YouTube creator (startup finance)
  13. Video How to Size Your Market (TAM SAM SOM) the RIGHT WAY YouTube creator (startup funding)
  14. Video Why Everyone Gets TAM Market Sizing WRONG: Explained by a VC VC (YouTube)
  15. Video How to Size Your Addressable Market (TAM, SAM, SOM, top-down vs. bottom-up) YouTube creator (startup education)
  16. Video How To Size Your Market (TAM, SAM, SOM Explained Simply) YouTube creator (startup education)
  17. Video Must watch before you start up | TAM SAM SOM | Market size calculation YouTube creator (startup education)
  18. Video Market research with ChatGPT YouTube creator (AI tutorials)
  19. Video ChatGPT Deep Research: Turn Market Analysis into Revenue (Full Guide) YouTube creator (AI for business)
  20. Video Unlocking ChatGPT's Deep Research: Marketing Innovation w/ HubSpot CMO Kipp Bodnar HubSpot (Kipp Bodnar)
  21. Video How to Use ChatGPT Deep Research: Generate Reports YouTube creator (AI tutorials)
  22. Video How I used ChatGPT to do my niche's market research (in 20 min) YouTube creator (solopreneurship)
  23. Video How To Talk To Users | Startup School Y Combinator (Gustaf Alströmer)
  24. Video [The Mom Test] AI can't run your customer interviews (but it *can* help in other ways) Rob Fitzpatrick

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Start using AI well Pick an assistant, learn with it, hand it real work, and keep yourself and your data safe. 5 steps Build your product with AI From a prompt to a shipped product: prototype, build, and wire AI into what you ship. 6 steps Code and ship with AI Write, ship, and maintain real software as a founder, with AI as your pair. 4 steps Design and prototype with AI Go from idea to a clickable prototype without a designer. 3 steps Build AI agents and automations Wire up agents and internal tools that do real work for you. 3 steps Put AI inside your product Ship AI features users actually feel, not a bolted-on chatbot. 3 steps Research your market with AI Size the market, study competitors, and read data in hours, not weeks. 3 steps Market and grow with AI Content, creative, and distribution: fill the top of the funnel without a big team. 5 steps Create content with AI Write, film, and design a content engine that runs without a team. 3 steps Get found in AI search Show up when founders and buyers ask AI, not just Google (AEO/GEO). 3 steps Run ads with AI Brief creatives, read the numbers, and optimize spend with AI. 3 steps Find and serve customers with AI Research the market, prospect, close, and support, with AI doing the heavy lifting. 4 steps Sell and prospect with AI Find leads, personalize outreach, and run better sales calls. 3 steps Support customers with AI Answer faster and deflect tickets without losing the human touch. 3 steps Run the back office with AI The unglamorous grind: workflows, finance, legal, and hiring, automated where it counts. 5 steps Automate your workflows Stitch your tools together so the busywork runs itself. 3 steps Hire and manage your team with AI Source, screen, and onboard faster, and keep the team in sync. 3 steps Handle legal and finance with AI Draft contracts and stay on top of the numbers without a big spend. 2 steps Be more productive with AI Get more done and think sharper with AI as a daily habit. 3 steps Become an AI-native founder The meta-skills: build your stack, prompt well, and use AI to research, think, and decide. 6 steps Build your AI stack Pick the tools worth paying for and the prompts worth reusing. 3 steps

The questions, by topic

Building & Product

Research & Knowledge

Marketing & Growth

Sales & Customers

Operations & Back-office

Strategy & The AI-Native Founder

Everyday AI

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