Find & validate your idea

What founders use for find & validate your idea, ranked by how many answers lean on it.

1. The global playbooks assume a US-style buying process; this one is written for the Indian enterprise reality, where the sale... Blume Ventures Article · 25 min read The Rough Guide to Building an Enterprise SaaS Dhandha in India Blume Ventures (with Aakrit Vaish, Haptik)
2. Traynor gives you a simple two axis test: how many people have the problem, and how often does it hurt. Ideas that are both... ycombinator.com Article · about 8 min read Be Wary of Solving a Small, Rare Problem Des Traynor (Intercom)
3. The free notes behind Zero to One, centered on the contrarian question, 'what important truth do very few people agree with you... blakemasters.tumblr.com Essay · long form, multiple lectures Peter Thiel's CS183 Startup Course Notes Peter Thiel and Blake Masters
4. A founder-friendly crash course on planning and running discovery interviews, with tactics from researchers at Zoom, Zapier,... First Round Review Article · 20 min read A UX Research Crash Course for Founders Jane Davis
5. A detailed, honest set of notes on The Mom Test from a founder's point of view, with the best example questions pulled out. A... mtlynch.io Article · 15 min read The Mom Test book report Michael Lynch
6. A former Stripe and Twitter operator, now an investor, on why, when, and how to interview customers. Practical and concise on... Uncork Capital (Medium) Article · 12 min read Get out of the building: Why, when, and how to interview your customers Amy Saper
7. This is the most direct answer to the second half of your question: where do you actually find these people. The piece walks... Product Talk Article · 15 min read Tools of the Trade: Finding People to Interview Before You Have Customers Melissa Suzuno
8. This tackles the how many question head on with a level head. It makes the case that below five conversations you cannot trust... Kromatic Article · 10 min read How Many Customer Interviews Are Enough? The Pre-Testing Sweet Spot Kromatic
9. This is founders trading real tactics on the exact wall you will hit: getting strangers to say yes to a call. You get honest,... Indie Hackers Thread · 10 min read How do you actually get people to do customer discovery interviews? Indie Hackers
10. A focused guide on the recruiting outreach itself, with a message template you can adapt. It covers who to ask, how to word the... Wynter Article · 12 min read Customer interviews: How to always get a yes Hannah Shamji
11. Rachitsky pulls together practical guidance on how to run user interviews that actually move you toward fit, including who to... Lenny's Newsletter (Lenny Rachitsky) Article · 15 min read Interviewing users for product-market fit Lenny Rachitsky
12. A quick, scannable checklist for running interviews well, covering open-ended questions, avoiding leading the witness, and... ProductPlan Article · 10 min read 9 Tips for Better Customer Validation Interviews ProductPlan
13. A short, free primer straight from the person who coined the term, useful when someone on your team thinks an MVP just means a... Lean Startup Co. Article · ~8 min read What Is an MVP? Eric Ries Explains Eric Ries
14. The free, original essay that defined the MVP before the book existed, written plainly by the person who coined the term. It... Startup Lessons Learned (Eric Ries) Essay · ~15 min read Minimum Viable Product: a guide Eric Ries
15. A builder to builder account from someone who ran the test on their own idea, with the honest distinction that a landing page... Indie Hackers Article · ~8 min read Validate your idea with a landing page before you validate your product James Fleischmann
16. GV's method for building a realistic facade and testing it with five target customers in a single week, which is the interview... GV (Google Ventures) Article · ~15 min read plus resources The Design Sprint Jake Knapp
17. A validation walkthrough written for the Indian context, covering landing pages, coming soon fake doors, and pre orders with... Salaah School of Startups Article · ~12 min read How to Validate Your Startup Idea in India Salaah School of Startups
18. The most common way founders fool themselves about PMF is believing the next feature will fix weak retention. Chen shows with... andrewchen.com Essay · ~1,800 words The Next Feature Fallacy Andrew Chen
19. Winters, who led growth at Pinterest and Grubhub, reframes PMF as the point where users stop leaving, and shows how to read it... Casey Accidental (Casey Winters) Essay · ~3,500 words Casey's Guide to Finding Product/Market Fit Casey Winters
20. Olsen gives you a full framework (the Product-Market Fit Pyramid) for getting to fit deliberately rather than by luck: target... Dan Olsen (dan-olsen.com) Book · ~336 pages The Lean Product Playbook Dan Olsen
21. Blank widens pivot beyond product to any of the nine parts of your business model, which helps you find the one big thing to... steveblank.com (Steve Blank) Essay · ~8 min read Do Pivots Matter? (What's a Pivot?) Steve Blank
22. This piece makes a sharp point, if traction is weak you are probably not a ten percent tweak away but a two hundred percent... First Round Review Article · ~15 min read The Pivot to Product-Market Fit First Round Review
23. A concrete, step-by-step account of collecting real pre-sale money before building, from a founder who actually did it. Unlike... Indie Hackers Article · ~12 min read $1,400 in pre-sales, step by step Indie Hackers community
24. Design partners are how B2B founders validate with depth, and this gives you a practical way to pick the right ones. The... Andreessen Horowitz (a16z) Article · 12 min read A Framework for Finding a Design Partner Seema Amble and Jennifer Li (a16z)

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