Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Zoho's own pricing for Zoho Backstage, conference software with 0% commission ticketing: free for 100 attendees an event, and... zoho.com Tool Zoho Backstage pricing Zoho
  2. Eventbrite's own fee page (US prices): no fees for free events, and paid tickets carry a 3.7% plus $1.79 service fee per ticket... eventbrite.com Tool Eventbrite organizer pricing Eventbrite
  3. District by Zomato's organiser page for listing an event in the app Indians use to find shows, concerts and comedy; the page... district.in Tool List your event on District District by Zomato
  4. Townscript's own site, which now says the Townscript and Townhall services are no longer operational, so older guides that... townscript.com Article Townscript notice of closure Townscript
  5. Podia's own plans for courses, downloads, coaching and community: Mover at $42 a month billed annually with 5% fees and up to... podia.com Tool Podia pricing Podia
  6. Unsplash's own licence: every image can be downloaded and used free for commercial and non-commercial purposes without... unsplash.com Article Unsplash License Unsplash
  7. Pexels' own licence: all photos and videos are free, attribution is not required and you may modify them, but identifiable... pexels.com Article Pexels License Pexels
  8. Pixabay's own licence summary: use and adapt content free without attributing the author, but not on a standalone basis for... pixabay.com Article Pixabay Content License summary Pixabay
  9. Creative Commons' own explanation of its six licences: CC BY lets anyone reuse work commercially with credit, while anything... creativecommons.org Article About CC Licenses Creative Commons
  10. Apple India's page for the iPhone 17: 4K 60 fps video in Dolby Vision, simultaneous front and rear video capture, and a front... apple.com Tool iPhone 17 Apple
  11. DJI's own page for the Osmo Pocket 4, the pocket gimbal camera that replaced the Pocket 3: a 1-inch sensor, 4K at up to 240fps,... dji.com Tool DJI Osmo Pocket 4 DJI
  12. Sony India's own store listing for the ZV-E10 II body, a vlogging mirrorless camera with an APS-C sensor and 4K 60p 10-bit... shopatsc.com Tool Sony ZV-E10 II (body) Sony India
  13. A 2026 hands-on test of webcams, iPhones and mirrorless cameras for a weekly video podcast, concluding that for most beginners... riverside.com Article Best Podcast Cameras (2026): 6 I Tested + 1 to Skip Stephen Robles, Riverside
  14. Apple's own support page for using an iPhone as the webcam on a Mac with Continuity Camera, with no extra app. support.apple.com Article Continuity Camera: use iPhone as a webcam for Mac Apple
  15. DJI's own store page for the DJI Mic 3 wireless clip-on microphone: one transmitter and receiver at USD $169, two transmitters... store.dji.com Tool DJI Mic 3 DJI
  16. Sony India's own store listing for the ECM-LV1, a wired stereo clip-on microphone for cameras, at an MRP of ₹2,090. shopatsc.com Tool Sony ECM-LV1 lavalier microphone Sony India
  17. Logitech G's India store for its Yeti USB microphones (Yeti, Yeti 2, Yeti Nano, Yeti GX), which plug into a laptop with no... logitechg.com Tool Logitech G microphones (India) Logitech G
  18. A guide from The Podcast Host, updated April 2026, comparing USB and XLR microphones by budget and explaining that an XLR mic... thepodcasthost.com Article The Best Podcast Microphones for All Abilities and Budgets The Podcast Host
  19. Reliance Digital's listing for the DJI Osmo Pocket 4 Standard Combo, priced at ₹52,990 against an MRP of ₹65,990, with a 1-inch... reliancedigital.in Tool DJI Osmo Pocket 4 Standard Combo at Reliance Digital Reliance Digital
  20. Reliance Digital's listing for the Hollyland Lark A1 Duo, a two-transmitter wireless clip-on mic with 48 kHz/24-bit recording... reliancedigital.in Tool Hollyland Lark A1 Duo at Reliance Digital Reliance Digital
  21. Xero's own US price page. Xero is the cleaner, simpler rival to QuickBooks for small US, UK, Australian and New Zealand... xero.com Tool · Pricing page Xero pricing plans (US) Xero
  22. A chartered accountant's side-by-side of the two packages Indian businesses most often choose between, across fifteen... patronaccounting.com Article · 7 min read Zoho Books vs TallyPrime 2026: Complete Comparison for Indian SMEs CA Puja Pradhan, Patron Accounting
  23. NerdWallet's independent review of US small-business accounting software, updated July 2026: QuickBooks Online for working with... nerdwallet.com Article · 15 min read The Best Accounting Software for Small Business NerdWallet
  24. FreshBooks' own price page. FreshBooks is invoicing-first accounting for US and Canadian freelancers and small service firms,... freshbooks.com Tool · Pricing page FreshBooks pricing FreshBooks

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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