D2C

The resources brand builders actually use.

Every guide, video, podcast, report and tool behind 482 answered questions on building a direct-to-consumer brand, in one place, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video How to Nail Your Product Positioning | April Dunford (Obviously Awesome) April Dunford
  2. Video How to Register on Mystore + ONDC Network with GST, Step-by-Step Guide Mystore
  3. Video Cashfree vs Razorpay - Which One Is Best Payment Gateway? youtube.com
  4. Video How to Build Your First PR Campaign (Step-by-Step for Founders) youtube.com
  5. Video How To Develop A D2C Product? Shopify
  6. Video How to Sell on Zepto/Blinkit: Connecting With the Category Team for Fast Approval YouTube (D2C practitioner)
  7. Video Mamaearth Founder On Why Most D2C Brands Don't Manufacture Themselves YouTube
  8. Video How To Integrate WhatsApp With Shopify [2026 Guide] youtube.com
  9. Video 5 Key Questions to Ask When Choosing a 3PL Provider YouTube
  10. Video How to Find the Perfect 3PL for Your Shopify Store YouTube
  11. Video GST Registration Guide for Ecommerce Sellers YouTube
  12. Video GST Registration in 30 Minutes: How to Apply GST Number Under Rule 14A CA Pooja Gupta / CA Pankaj Goel (CA Guru Ji)
  13. Video GST Registration Process, New GST Number Apply CA Pooja Gupta, CA Guru Ji
  14. Video New GST Registration Process from November 2025, Get GST Number in Minutes YouTube
  15. Video GST New Simplified Registration Process: Step by Step Detailed Guide (2025) YouTube
  16. Video GST Returns Filing 2026: How to file GST Returns, GSTR-1, IMS & GSTR-3B YouTube
  17. Video The BEST Facebook Ads Bidding Strategy Ben Heath
  18. Video Connect Shopify To Meta Pixel (FULL Setup Tutorial 2026) YouTube
  19. Video How to CRUSH Facebook Ads with a Small Budget in 2026 Ben Heath
  20. Video Meta Killed Targeting. Now Creative Is Your Only Lever (with Andrew Foxwell) Andrew Foxwell
  21. Video These Facebook Ad METRICS Matter (Track Them This Way) Ben Heath
  22. Video Facebook Ads Not Working? Try THIS First Ben Heath
  23. The government's own click-through video tutorial of the enrolment screens, as close to an official demo as you'll get, useful... GST Portal (tutorial.gst.gov.in) Video Goods and Services Tax (GST) | Video Based Tutorial GSTN
  24. Video Goods and Services Tax (GST) 2024 Fundamentals Full Course | What is GST? YouTube

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Playbooks

A goal, and the route through it a step at a time.

Pick what to sell Choose a category you can win and a product people actually want. 4 steps Launch your D2C brand From a product idea to your first orders: pick what to sell, make it, put up a store, and open the doors. 6 steps Find a manufacturer in India Find a factory, sample it, and place a first order you can trust. 4 steps Develop and package your product Turn a sample into a product, packaging, and a cost you can price around. 4 steps Build your online store A store that looks real, loads fast, and takes payments and COD. 4 steps Turn store traffic into orders Fix the leaks: conversion, product pages, and the right apps. 3 steps Get GST-ready and compliant Register, get GST-ready across states, and clear the licenses you need to sell. 4 steps Protect your brand and IP Trademark your name, fight counterfeits, and handle customer data right. 3 steps Build a prelaunch audience Gather an audience that's ready to buy before you open the doors. 4 steps Get your first 100 orders The scrappy, unscalable work of going from zero to a hundred paying customers. 5 steps Grow with influencers and UGC Seed creators, run UGC, and turn affiliates into a channel. 3 steps Run profitable ads Meta, Google, and creatives that actually return, and scale without breaking your numbers. 6 steps Grow organically with SEO and content Compound free traffic with SEO, content, and earned press. 3 steps Retain and bring buyers back Email, WhatsApp, and loyalty that turn one order into many. 4 steps Make money on every order Know your costs, price for value, and make sure the unit economics actually work. 5 steps Sell everywhere Amazon, quick commerce, ONDC, and offline retail: win every shelf, not just your own. 5 steps Master fulfillment and CX Inventory, shipping, returns, and support that create repeat buyers, not tickets. 5 steps Go global, cross-border Where to sell abroad first, and how to ship and get paid across borders. 5 steps Raise funding for your brand Know your numbers, weigh the options, and find the right investors and grants. 4 steps Scale past 1 crore What breaks at each level, the operations to hold it together, and the money to fund the next. 5 steps

The questions brand builders start with

I want to build a D2C brand but I haven't picked a product yet. How do I actually decide what to sell? Don't start from 'what's trending', start from the overlap of a real, repeat problem you understand, a customer you can reach affordably, and margi... Beginner 3 resources → How many pre-orders or sign-ups actually prove people will pay, versus just being polite interest? Clicks and "interested" DMs are free to give and mean almost nothing - the real signal is money or a firm written commitment changing hands before ... Beginner 4 resources → How do I actually find a manufacturer to make my product in India? Start with a one-page spec sheet so every factory quotes the same thing, then work three channels in parallel: B2B directories like IndiaMART and T... Beginner 5 resources → Shopify or WooCommerce for my first store in India? For a first D2C store in India, default to Shopify unless you already know WordPress cold or need heavy content/SEO customization from day one. Sho... Beginner 4 resources →
The India edge

Built for the Indian market

642 of our resources are tagged for India: GST and compliance, finding manufacturers, marketplaces and quick commerce, ONDC, RTO and COD, and cross-border export.

Questions for what you sell

Beauty & Personal Care Food & Beverage Fashion, Apparel & Accessories Wellness & Nutraceuticals Home, Kitchen & Decor Electronics, Gadgets & Appliances Baby, Kids & Toys Pet Care Category-agnostic

Questions for your situation

The Aspiring Brand Builder The Maker / Artisan The Trader Going Own-Brand The Just-Launched Founder The Marketplace Seller The Scaling Brand The Omnichannel Operator The Cross-Border Founder The Bootstrapped Side-Hustler The Product Person The Creator-Led Founder The Tier-2/3 Founder
eChai Partner Brands The partnership →