Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Savoia, a former Google innovation lead, argues most ideas fail because they were never 'the right it', and he gives you cheap... Alberto Savoia Book · 256 pages · Starting Up The Right It Alberto Savoia In 2 answers
2. The most cited annual snapshot of the Indian startup and consumer economy, with hard numbers on income distribution, the thin... Blume Ventures Article · Long report · Starting Up Indus Valley Annual Report 2024 Sajith Pai, Anurag Pagaria, Kunal Bajaj In 2 answers
3. Maurya names the exact failure in this question: founders ask what problems their solution can solve instead of what problems... Love the Problem (Medium) Article · ~8 min read · Starting Up The Problem With Problems Ash Maurya In 2 answers
4. The opportunity is often a capability that already works in a raw model but nobody has wrapped into a specific job yet. This... Andreessen Horowitz Article · 12 min read · Starting Up The AI Future Is Already Here, It's Just Not Productized Yet Angela Strange In 2 answers
5. A structured playbook for picking a vertical where AI now delivers real leverage and building something that feels less like... Bessemer Venture Partners Article · 20 min read · Starting Up Building Vertical AI: An Early-Stage Playbook for Founders Bessemer Venture Partners In 2 answers
6. A clear-eyed take on what actually changes when a model can do a task at good-enough quality and cheaply, and where humans... Every Essay · 15 min read · Starting Up After Automation Dan Shipper In 2 answers
7. This explains the exact cognitive trap behind insider bias: once you know a domain deeply you cannot un-see it, so you assume... CXL Article · ~12 min read · Starting Up The Curse of Knowledge: How Expertise Can Hurt Your Communication CXL In 2 answers
8. This is the most direct answer to your question from an investor who reads these slides for a living. It walks through why a... Underscore VC (Richard Dulude) Article · 12 min read · Starting Up How to Create a Compelling Market Size Slide (With Examples) Richard Dulude In 2 answers
9. A short India-focused primer on what a first pitch should cover, including where market size fits and how it shapes how much... Prime Venture Partners Article · 6 min read · Starting Up How to Pitch to a VC Prime Venture Partners In 2 answers
10. This is the single closest essay to your question. Evans argues that saying "that looks like a toy" or "people always said... Benedict Evans Essay · 12 min read · Starting Up Not even wrong: ways to predict technology Benedict Evans In 2 answers
11. Neumann applies Perez's framework to software to ask where we actually are in the cycle and what that means for which markets... Reaction Wheel Essay · 30 min read · Starting Up The Deployment Age Jerry Neumann In 2 answers
12. This is the cleanest walkthrough of building a market number from the ground up: count the real end users who fit your profile,... Disciplined Entrepreneurship (Bill Aulet, MIT) Article · Starting Up Calculate the TAM for Your Beachhead Market Bill Aulet In 2 answers
13. A clear summary of the Golder and Tellis research showing that pioneers failed far more often than fast followers who entered... ProductPlan Article · Starting Up The Myth of First-Mover Advantage ProductPlan In 2 answers
14. Blank shows that entering a new market, an existing one, or a resegmented niche demands completely different strategies, burn... steveblank.com Article · Starting Up Customer Development Manifesto: Market Type Steve Blank In 2 answers
15. This essay works through the why now for companies like Uber and Plaid, showing exactly which external shift (GPS economics, a... Tanay Jaipuria Essay · 12 min read · Starting Up Startups and Timing Tanay Jaipuria In 2 answers
16. A short, readable on-ramp to Perez's installation and deployment phases from an investor who uses the framework in practice. If... AVC (Fred Wilson) Article · 8 min read · Starting Up The Carlota Perez Framework Fred Wilson In 2 answers
17. A simple two-by-two for whether you are too early, too late, or on time, with examples for each box. It gives you plain... Gabor Cselle (Medium) Article · Starting Up The 4 Scenarios of Startup Timing Gabor Cselle In 2 answers
18. This piece connects founder-market fit to the practical act of fundraising, where you have to say your why you out loud and... Forbes Article · 6 min read · Starting Up The Importance of Founder-Market Fit and How to Highlight It While Fundraising Jillian Canning In 2 answers
19. Graham argues the trait that best predicts founder success is being relentlessly resourceful, which is much of what 'why you'... paulgraham.com Essay · 5 min read · Starting Up Relentlessly Resourceful Paul Graham In 2 answers
20. Naval's idea of specific knowledge, the thing you cannot be trained for, is the sharpest lens on why you and not someone... The Almanack of Naval Ravikant Article · 6 min read · Starting Up Find and Build Specific Knowledge Naval Ravikant In 2 answers
21. Alagh started from a problem she hit as a new mother in India, unable to find safe products for her son, and that specific... The Better India Article · Starting Up How Ghazal Alagh Built Mamaearth From a Mother's Concern The Better India In 2 answers
22. Field-tested fundraising lessons drawn from founders who raised billions in follow-on capital. It situates 'why you' inside the... First Round Review Article · ~20 min read · Starting Up The Fundraising Wisdom That Helped Our Founders Raise $18B in Follow-On Capital First Round Review In 2 answers
23. A plain explainer of the exact filter this question is about, with the signals investors read as founder/market fit. It is... The VC Corner Article · ~12 min read · Starting Up Founder-Market Fit: The #1 VC Filter You Didn't Know Was Judging You Ruben Dominguez, The VC Corner In 2 answers
24. The clearest explainer of how VCs actually decide, from term sheets to how partnerships evaluate founders. Understanding the... Andreessen Horowitz Book · 336 pages · Starting Up Secrets of Sand Hill Road: Venture Capital and How to Get It Scott Kupor In 2 answers

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