Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The contrarian half: he argues public pricing pages are overrated and worth experimenting against, which is worth hearing... SaaStr Podcast · Podcast episode · GTM SaaStr Podcast #203: Krish Subramanian, Founder & CEO @ Chargebee on Why Every Startup Should Bootstrap At Some Stage Krish Subramanian
2. The market you are pricing into, in numbers from 240 companies, so your pricing debate stops being two people's opinions about... Growth Unhinged Report · About 12 min read · GTM The state of B2B monetization in 2025 Kyle Poyar
3. The 8 percent median and the full distribution across 200 B2B products, which tells you fast whether your filter is too loose... Growth Unhinged Report · About 10 min read · GTM A new look at free-to-paid conversion Kyle Poyar
4. Video · Talk · GTM The Sales Acceleration Formula | Mark Roberge | Talks at Google Mark Roberge
5. This is where the numbers live: the rep churn targets, the 25 percent attrition buffer he plans for, and why he will not let a... SaaStr Article · About 20 min read · GTM Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript) Mark Roberge
6. Six named failure modes including his Sustainable Moat Test, plus the promotion trap that catches almost every first time sales... SaaStr Article · About 12 min read · GTM The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video) Mark Roberge
7. The concrete deal sizes behind the theory, and the clearest illustration of domain fluency as a moat: he could speak commodity... The Founder Thesis Podcast Podcast · Long-form interview · GTM From Coffee Trader to $250M VC: Manav Garg, Together Fund Manav Garg
8. Video · Interview · GTM India SaaS Story - Manav Garg (CE) & Founder, Eka) | Fundraising | Hiring | Going from 0 - 1 Manav Garg
9. The densest short read on the model: the 76 percent category king number, the Magic Triangle, and the full seven step category... The Marketing Journal Article · About 12 min read · GTM "Play Bigger: The How and Why of Category Design" - An Interview with Christopher Lochhead Christopher Lochhead
10. Two ideas you can use immediately: category names come before company names, and reading acquisition news as the purchase of a... Lochhead on Marketing Podcast · Short episode · GTM 025 Category Creation & Category Design: A New Lens On Business Christopher Lochhead
11. Video · Short explainer · GTM Christopher Lochhead on What It Means to Be a Category King Christopher Lochhead
12. Podcast · Long-form interview · GTM Christopher Lochhead, Friend to the Different, Category Design, Author & Pirate, Arrr Christopher Lochhead
13. The canonical essay, and the one that actually spells out different discovery and monetisation playbooks per segment rather... sajithpai.com Essay · About 28 min read · GTM The Indus Valley Playbook Sajith Pai
14. How the report is actually assembled and what the 2024 edition covers, which is the usable route in given the report's own home... Sajith Pai's Newsletter Newsletter · About 10 min read · GTM Indus Valley Report Reminiscences, Strategy, Tokyo Trains, and Birkin Bags Sajith Pai
15. It contains the single cleanest proof of the no US sales team claim: the first paying customer was Atwell College in Australia,... Mixergy Podcast · Interview with full transcript · GTM The surprising place to find your business idea Girish Mathrubootham
16. The dated timeline you need to check the story against: founded 13 October 2010, first customer June 2011, 100 customers in 103... Freshworks Article · About 6 min read · GTM A golden birthday: Turning 13 on the 13th Sanjay Gupta
17. Written just after the Nasdaq listing, it states the arrangement plainly: based in Chennai with half of sales origination there... Forbes India Article · About 12 min read · GTM Startup to Scaleup: How Girish Mathrubhootham built the Saas-y Freshworks Harichandan Arakali
18. The founder's own account, including the detail that reframes the whole story: Postman was announced in a Stack Overflow... Postman Blog Article · About 10 min read · GTM How we built Postman, the product and the company Abhinav Asthana
19. Video · Interview · GTM From Chrome extension to $5B platform | Postman's journey | Abhinav Asthana (Co-founder & CEO) Abhinav Asthana
20. The scale the free adoption eventually bought: 17 million developers, 500,000 organisations, and 98 percent of the Fortune 500,... TechCrunch Article · About 4 min read · GTM API platform Postman valued at $5.6 billion in $225 million fundraise Manish Singh
21. The cleanest narrative of how the word of mouth actually ignited: John Resig's tweet, 10,000 beta users in three weeks, then... buildd Article · 6 min read · GTM How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue! buildd
22. The unglamorous version, including two failed ventures first and over 50 investors saying no, which is the context that makes... FactorDaily Outliers Podcast · Podcast episode · GTM How Ritesh Arora learned from failures to bootstrap, then turn BrowserStack into a $60m rocket ship Ritesh Arora
23. Word of mouth is only half of it. This is the search side with numbers, including the free developer tools built specifically... Concurate Article · About 10 min read · GTM BrowserStack Marketing Strategy: How Useful Content Drives Adoption (Updated 2025) Concurate
24. The honest correction to the legend: BrowserStack's go to market moved from pure word of mouth to a conventional sales and... Sacra Report · Company report · GTM BrowserStack revenue, valuation & funding Sacra

Show the next 24