Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Written by the person who grew Superhuman's waitlist past half a million, so it is candid about what a big number does and does... Growth by Gaurav (Substack) Essay · Starting Up The Waitlist Delusion Gaurav Vohra In 2 answers
2. A short, plain piece that names the exact trap in this question: a curiosity click reads as demand when it is not. It gives... saasvalidation.tech Article · Starting Up Pre-launch waitlists measure curiosity, not intent saasvalidation.tech In 2 answers
3. Video · ~35 min · Starting Up Growth for Startups Gustaf Alstromer In 2 answers
4. When incumbents all compete on the same features for the same buyers, this book shows how to redraw the offer so you are not... W. Chan Kim and Renee Mauborgne Book · ~250 pages · Starting Up Blue Ocean Strategy W. Chan Kim and Renee Mauborgne In 2 answers
5. Before you have any customer stories, your own founder story is the only pitch you have, and this piece shows you how to use... First Round Review Article · ~15 min read · Starting Up The Three Frameworks You Need to Kick-start Sales Whitney Sales In 2 answers
6. Video · 50 min · Starting Up Stanley Tang (DoorDash): Scaling the Unscalable Stanley Tang In 2 answers
7. A short clip of Paul Graham explaining the idea in his own words, useful if you want the core of the essay before committing to... Startup Archive Video · 5 min · Starting Up Paul Graham explains what it means to do things that don't scale Paul Graham In 2 answers
8. A method for finding exactly where your customers already gather online, the forums, subreddits, and groups where they post... Stacking the Bricks Article · ~12 min read · Starting Up How to Find Your Audience's Online Watering Holes Alex Hillman In 2 answers
9. Campbell has pricing data on thousands of companies, and his core message is that willingness to pay is something you can... Intercom (Inside Intercom) Podcast · Starting Up Patrick Campbell on the Art and Science of Pricing Patrick Campbell In 2 answers
10. A practical guide to running an early willingness to pay conversation and building pricing around real buyer personas. Good... First Round Review Article · Starting Up The Price is Right: Essential Tips for Nailing Your Pricing Strategy First Round Review In 2 answers
11. An entire newsletter dedicated to reverse engineering how companies like Uber, DoorDash, and Spotify got their first thousand... Ali Abouelatta (First 1000 newsletter) Article · Newsletter archive, 10 min per issue · Starting Up First 1000 Ali Abouelatta In 2 answers
12. A clear, short explainer on why asking friends (or anyone) what they want produces false positives, and how to interview for... NYU Entrepreneurship Article · 8 min read · Starting Up Stop Asking What They Want: Why Customer Discovery Is About Problems, Not Products Frank Rimalovski In 2 answers
13. Your short answer says to track outreach like a funnel, and this gives you a free spreadsheet to do it. Log every contact as... Close.com Template · Downloadable templates · Starting Up Sales Pipeline Templates (Excel and Google Sheets) Close.com In 2 answers
14. A ready made structure for running and logging customer interviews the Mom Test way, so your manual research is captured... Notion Marketplace (GrowthHacking.World) Template · Notion template · Starting Up Problem-Solution Navigator: A Mom Test Based Interview Template GrowthHacking.World In 2 answers
15. Free templates including the Positioning Canvas and a messaging document you can fill in for your own product. They turn the... aprildunford.com Template · Downloadable · Starting Up April Dunford Positioning Templates April Dunford In 2 answers
16. A ready question bank organized by interview stage, so you walk into a customer conversation with real questions instead of... Perspective AI Template · Starting Up 60 Customer Discovery Questions (Mom Test-Approved) Perspective AI In 2 answers
17. When people love it but will not pay, price is often the real blocker, and this piece walks you through pricing conversations... First Round Review Article · Starting Up Pricing Lessons from Working with 30+ Seed and Series A B2B Startups First Round Review In 2 answers
18. Your short answer says give people a simple way to pay, and for Indian founders this is one of the fastest: create a payment... Razorpay Tool · Starting Up Razorpay Payment Links Razorpay In 2 answers
19. When you want your old network to open doors rather than just buy, this covers how to ask in a way that respects their time and... Kristina Hu (Hu Knows) Article · ~8 min read · Starting Up How to Ask for a Warm Intro Kristina Hu In 2 answers
20. Video · ~20 min · Starting Up Solving the Chicken or Egg Problem James Currier In 2 answers
21. Since supply is usually the side you bootstrap by hand, this is a focused list of 28 concrete ways real marketplaces did it. It... andrewchen.com Article · 15 min read · Starting Up 28 Ways to Grow Supply in a Marketplace Lenny Rachitsky (via Andrew Chen) In 2 answers
22. This is the famous story of Airbnb flying to New York and photographing listings door to door, the most literal example of... First Round Review Article · 12 min read · Starting Up How Design Thinking Transformed Airbnb from Failing Startup to Billion Dollar Business First Round Review In 2 answers
23. Video · ~45 min · Starting Up Building Product, Talking to Users, and Growing (How to Start a Startup, Lecture 4) Adora Cheung In 2 answers
24. IndiaMART is India's largest B2B marketplace, and its founder talks candidly about aggregating supply first (opening 52 offices... Prime Venture Partners Podcast Podcast · ~45 min · Starting Up Bundling & Unbundling, Blitzscaling & B2B Opportunities with Dinesh Agarwal, Founder & CEO IndiaMART Prime Venture Partners In 2 answers

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