Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. Before you touch live traffic, the cheapest way to read price sensitivity is to just ask people, and the Van Westendorp method... OpinionX Tool · Starting Up Van Westendorp for Pricing Research: A Survey Guide Daniel Kyne In 3 answers
2. Once you accept that the spreadsheet lied about your cash, this template makes the timing gap concrete: you enter your real... The Startup Project Tool · Downloadable spreadsheet, 15 to 30 minutes to fill in · Starting Up Startup Runway Calculator Template (Excel and Google Sheets) The Startup Project In 3 answers
3. A free one-page template for capturing what you actually learned from a single interview, so the insight does not evaporate. It... Product Talk Template · 1-page template · Starting Up The Interview Snapshot template Teresa Torres In 3 answers
4. The free course from the person who coined get out of the building, the core idea that no facts about your idea live inside... Udacity Course · Self-paced, ~8 lessons · Starting Up How to Build a Startup: The Lean LaunchPad Steve Blank In 3 answers
5. When you cannot easily reach users, cheap tests can substitute for some of the hard questions, and pretotyping gives you the... Pretotyping.org Tool · Starting Up Pretotype It: Make Sure You Are Building the Right It Alberto Savoia In 3 answers
6. The one thing you cannot outsource is staying on top of your first conversations, and this is a free CRM that lives inside... streak.com Tool · Starting Up Streak CRM for Gmail Streak In 3 answers
7. This playbook helps you name the single metric that represents the value your product delivers, plus the few inputs that move... Amplitude Template · Guide (PDF) · Starting Up The North Star Playbook Amplitude In 3 answers
8. When you need people to feel the flow, not just read a pitch, a clickable Figma prototype gets you there without code. This... Figma Tool · Starting Up Guide to prototyping in Figma Figma In 3 answers
9. An interactive page that improves an ugly wall of text step by step in front of you, so you feel exactly which changes matter... jgthms.com Tool · 4 min interactive · Starting Up Web Design in 4 Minutes Jeremy Thomas In 3 answers
10. A crisp, opinionated set of principles for building software: work in cycles, say no to busy work, keep momentum, and let the... Linear Tool · Reference site · Starting Up Linear Method: Practices for building Linear In 3 answers
11. A living list of problem areas YC actively wants founders to tackle, useful as raw material and as a way to spot where the... Y Combinator Tool · Browse · Starting Up Requests for Startups Y Combinator In 3 answers
12. A community where founders openly share the problems they are solving, what is working, and what is not. Reading real people... Indie Hackers Tool · Browse · Starting Up Indie Hackers Indie Hackers In 3 answers
13. A short, practical guide you can lift straight into your own process: how many times to follow up, what to say at each touch,... Close Template · Starting Up The Follow Up Formula Steli Efti In 3 answers
14. Sethi has spent years publicly refining cold outreach scripts and testing subject lines with real recipients, and this collects... Ramit Sethi Template · Starting Up 50 Proven Email Scripts Ramit Sethi In 3 answers
15. A short form that produces a starter interview script tailored to your product, built on the same rules as Wilcox's videos... Customer Development Labs Tool · Starting Up Customer Interview Script Generator Justin Wilcox In 3 answers
16. The easiest on-ramp into proper bookkeeping for a founder with zero accounting background, free under Rs 25 lakh turnover and... Zoho Books Tool · D2C Zoho Books, Online Accounting Software for India Zoho In 3 answers
17. Turns the BCD/SWS/IGST formula into a usable tool, HS-code-based, current-rate landed-cost estimate before you commit to an order. dutydecoder.com Tool · D2C India Import Duty Calculator DutyDecoder In 3 answers
18. The official government calculator, the source of truth to cross-check any third-party landed-cost tool against before you... icegate.gov.in Tool · D2C Custom Duty Calculator ICEGATE (Indian Customs) In 3 answers
19. An India-first, AI-assisted platform that bundles loyalty, referrals and reviews into one Shopify app - reported case studies... nector.io Tool · D2C Nector - Loyalty, Referrals & Reviews for Shopify DTC and Retail Brands Nector In 3 answers
20. Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS... goodui.org Tool · D2C GoodUI - A/B Tested Patterns for Higher Conversion GoodUI In 3 answers
21. A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon... cleancommit.io Template · D2C 148-Point Shopify CRO Audit Checklist Clean Commit In 3 answers
22. The most common first WhatsApp tool for Indian D2C founders on Shopify, official WhatsApp Business Solution Provider, no-code... interakt.shop Tool · D2C Interakt, WhatsApp Business Platform for E-commerce Interakt In 3 answers
23. The default starting point for finding Indian manufacturers by category; filter by Manufacturer type, GST-registered, and... indiamart.com Tool · D2C IndiaMART B2B Marketplace and Supplier Directory IndiaMART In 3 answers
24. It's the source of truth, free, and straight from the platform you're paying, so you learn the correct terminology (objectives,... Meta Blueprint Course · D2C Get Started with Advertising on Facebook and Instagram (Meta Blueprint) Meta In 3 answers

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