Sell through other people

Partners, resellers and marketplaces: reach you don't have to build rep by rep.

What founders use for sell through other people, ranked by how many answers lean on it.

  1. Shows the part founders underestimate about app stores: you are subject to someone else's review, pause and resubmission cycle,... Shopify Developers Article · 10 min read Shopify App Store review process Shopify Developers

The questions

Partnerships and alliances 16

Tech and integration partners, co-selling, co-marketing, when a partnership is real, and your first partnerships hire.

What does a partnerships person actually do all day? 4 → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? 4 → A much bigger company wants to partner with us. Should we say yes? 4 → I have just been handed partnerships as my job. What do I do in the first 90 days? 5 → How do I get a partner's reps to actually mention us in their deals? 4 → All 16 questions in Partnerships and alliances →
Channel, resellers and marketplaces 16

Resellers, system integrators, distributors, cloud marketplaces like AWS and Azure, app stores and app directories.

What is a channel partner, and why would a software company hand over 30% of the price? 5 → Is our product even ready for resellers? 5 → What is a cloud marketplace and why does everyone tell us to list on AWS? 3 → App store, app directory, cloud marketplace: which of these actually matters for us? 4 → How do we actually list on AWS Marketplace, and what changes in our sales process? 5 → All 16 questions in Channel, resellers and marketplaces →
eChai Partner Brands The partnership →