How Founders Use AI

How people use AI, and the tool for each job.

The AI map of which tool is for which job, checked on 29 October 2026, what changed since July, and every video, thread, guide, podcast and tool behind 278 answered questions on putting AI to work.

What changed since July

  1. 28 Oct 2026 GitHub began including Copilot with GitHub Enterprise licences and added projects to the Copilot app, where several agents work across repositories. Coding agents github.blog
  2. 27 Oct 2026 n8n released the 3.0 beta, a reliability and security release with breaking changes; self-hosting now runs on Docker only and the stable release is due in early December. No-code automation with AI steps blog.n8n.io
  3. 27 Oct 2026 Hex released Hex 4.0, rebuilt for analysts and AI agents working together, with a $100 million raise. Spreadsheets, data and internal tools hex.tech
  4. 26 Oct 2026 Replit launched Replit for Business, and the next day Cloud Agents that let non-engineers propose changes to a company codebase. App builders blog.replit.com
  5. 26 Oct 2026 OpenAI released GPT-6.1 Terra at $1 / $5 per million tokens, half the price of GPT-6.1 Sol. Frontier models openai.com
All 108 changes

What founders use most, ranked by how many answers lean on it.

  1. Video ChatGPT, Claude, Gemini, Grok, Perplexity: Which One Is Actually Worth It? YouTube AI reviewer
  2. Video How To Use Perplexity AI (Best AI Research Tool) YouTube tutorial
  3. Prompting techniques specifically aimed at getting fewer made-up answers. mediacenter.ibm.com Video Tuning Your AI Model to Reduce Hallucinations IBM
  4. Video How to Do a Market Research With AI YouTube tutorial
  5. Video The State of AI in Market Research and Insights in 2025 Ray Poynter (NewMR) & Yasna.ai
  6. Video How to Use AI for Market Research and Content Planning YouTube tutorial
  7. Video The Easiest Way to Validate Your Startup Idea in 2025 YouTube startup channel
  8. Video How I Spy on Competitors (Legally) Using AI YouTube operator
  9. Video This Tool Shows You How To Spy on Your Competitors in AI Search Semrush
  10. Video Teresa Torres on continuous discovery in B2B, AI prototypes, and synthetic personas Teresa Torres interview
  11. Video 24 Hours Inside a YC AI Startup (Outset) Y Combinator
  12. Video How to Dominate AI Search Results in 2025 (GEO + AEO + SEO Masterclass) YouTube masterclass
  13. Video The New SEO Playbook for AI Search (Top GEO Ranking Factors) YouTube SEO channel
  14. Video AI SEO for Beginners: Rank #1 in ChatGPT in 2025 YouTube SEO channel
  15. Video The New SEO: How to Rank in ChatGPT, Claude & Other AI Tools YouTube marketing channel
  16. Video Mastering AEO + GEO: How I Got ChatGPT To Rank My Tool #1 Indie founder (YouTube)
  17. Video A NotebookLM Deep Dive Jeff Su
  18. Video The Ultimate Guide to NotebookLM: All 2025 Features Explained YouTube tutorial
  19. Video How to Use Google NotebookLM (Step-by-Step Guide) YouTube tutorial
  20. Video Perplexity AI Labs Tutorial & Review YouTube tutorial
  21. Video How To Test ANY Startup Idea In 24 Hours (No Code + AI) YouTube creator (startup tutorials)
  22. Video How to Validate Your AI Startup Idea FAST (Step-by-Step) YouTube creator (AI startups)
  23. Video How to Validate your Startup Idea With One AI Prompt (Beginner Friendly Guide) YouTube creator (indie hacking)
  24. Video how to validate startup ideas in 24 hours w/o code YouTube creator (no-code)

Show the next 24

Playbooks

A goal, and the route through it a step at a time.

Start using AI well Pick an assistant, learn with it, hand it real work, and keep yourself and your data safe. 5 steps Build your product with AI From a prompt to a shipped product: prototype, build, and wire AI into what you ship. 6 steps Code and ship with AI Write, ship, and maintain real software as a founder, with AI as your pair. 4 steps Design and prototype with AI Go from idea to a clickable prototype without a designer. 3 steps Build AI agents and automations Wire up agents and internal tools that do real work for you. 3 steps Put AI inside your product Ship AI features users actually feel, not a bolted-on chatbot. 3 steps Research your market with AI Size the market, study competitors, and read data in hours, not weeks. 3 steps Market and grow with AI Content, creative, and distribution: fill the top of the funnel without a big team. 5 steps Create content with AI Write, film, and design a content engine that runs without a team. 3 steps Get found in AI search Show up when founders and buyers ask AI, not just Google (AEO/GEO). 3 steps Run ads with AI Brief creatives, read the numbers, and optimize spend with AI. 3 steps Find and serve customers with AI Research the market, prospect, close, and support, with AI doing the heavy lifting. 4 steps Sell and prospect with AI Find leads, personalize outreach, and run better sales calls. 3 steps Support customers with AI Answer faster and deflect tickets without losing the human touch. 3 steps Run the back office with AI The unglamorous grind: workflows, finance, legal, and hiring, automated where it counts. 5 steps Automate your workflows Stitch your tools together so the busywork runs itself. 3 steps Hire and manage your team with AI Source, screen, and onboard faster, and keep the team in sync. 3 steps Handle legal and finance with AI Draft contracts and stay on top of the numbers without a big spend. 2 steps Be more productive with AI Get more done and think sharper with AI as a daily habit. 3 steps Become an AI-native founder The meta-skills: build your stack, prompt well, and use AI to research, think, and decide. 6 steps Build your AI stack Pick the tools worth paying for and the prompts worth reusing. 3 steps

The questions, by topic

Building & Product

Research & Knowledge

Marketing & Growth

Sales & Customers

Operations & Back-office

Strategy & The AI-Native Founder

Everyday AI

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