Get your first customers

What founders use for get your first customers, ranked by how many answers lean on it.

1. A one-page cheat sheet you can keep open while you write, built to stop you from reaching for the generic first line under... Josh Braun Template · 1 page Cold Email First Sentence Cheat Sheet Josh Braun
2. This is the article whose title is basically your question, and it answers it directly: find one real point of connection, say... Close Article · 10 min read Cold Emailing: Finding the Balance Between Personalization and Scale Samuel Szuchan
3. This gives you an actual repeatable process (research, write, move on) instead of vague advice to do your homework, which is... Lavender Article · 8 min read How to Build a Cold Email Personalization Process Will Allred
4. Lavender scores your draft in real time and flags the lines that read as generic, which is a useful outside check on whether... Lavender Tool Lavender Lavender
5. This is the chapter of the standard founder-led sales handbook that deals directly with cold email, and it gives you real... Holloway Book · 20 min read Founding Sales: Emailing Prospects Pete Kazanjy
6. Joanna Wiebe gives you five real cold email structures for different situations, pitching a service, quoting someone's own... Copyhackers Template · 12 min read How to Write a Cold Email: 5 Templates from a Pro Copywriter Joanna Wiebe
7. The author names the exact failure mode our short answer warns against, calling most personalized cold email mail merge with a... Indie Hackers Thread · 6 min read Your Cold Emails Aren't Personal, Here's Proof (And How We Fixed It) Virgil Nelson
8. A marketer at Toggl walks through the actual cold emails that turned into 150,000 visits and 60,000 signups, mostly by pitching... Medium Article · 10 min read 10 Cold Email Tips I Used to Get 60,000 App Signups Dunja Lazić
9. Video How I Write Cold Emails That Get 15%+ Response Rate YouTube (Smartlead)
10. The project itself, an agent that researches a person then drafts a first line, is less important than the comment thread,... Hacker News Thread · 5 min read Show HN: I Built an Agent to Write Personalized Cold Email Opener Hacker News
11. This is Google's own rulebook for what gets an email into Gmail instead of spam: SPF or DKIM for every sender, SPF, DKIM, and... Google (Gmail/Workspace support) Article Email sender guidelines Google (Gmail/Workspace support)
12. Postmark is an email delivery company, so this is a working list from people who watch inboxes for a living, not a generic... Postmark Article 13 reasons why your emails go into the spam folder (and what you can do about it) Postmark
13. Spam complaints are the signal that actually poisons a domain, more than any single email landing in a spam folder. This piece... Postmark Article How to reduce and fix email spam complaints Postmark
14. Mailgun is one of the infrastructure providers that actually sends the mail, so this is a hands-on, technically accurate... Mailgun Article How to authenticate your email for better delivery rates Mailgun
15. HubSpot sends a genuinely enormous volume of email and publishes what they tell their own customers to do to stay out of spam.... HubSpot Knowledge Base Article Improve email deliverability HubSpot Knowledge Base
16. Instantly is built specifically for cold outreach, so this guide is framed around your exact problem rather than transactional... Instantly Article How to Master SPF, DKIM, and DMARC for Cold Email Deliverability Instantly
17. This directly supports the 'warm up a fresh domain slowly' half of your answer. It lays out why a brand-new domain has zero... Woodpecker Article How to Warm Up a New Domain Before Email Outreach Woodpecker
18. This is the clearest explanation of exactly the advice in your short answer: keep cold outreach off your main domain so a spam... GlockApps Article Why You Need a Separate Domain for Cold Email Outreach GlockApps
19. This gives you a week-by-week volume ramp for a new domain alongside the authentication basics, which is more concrete than... Mailshake Article The Ultimate Guide to Email Deliverability Mark Lindquist
20. Ajay Goel has built email sending software for two decades, so this guide connects deliverability mechanics to the practical... GMass Article The Ultimate Guide to Cold Email Ajay Goel
21. Al Iverson spent 15 years running deliverability for a major email platform, and this is his running commentary on what mailbox... Al Iverson Article Spam Resource: All Things Deliverability Al Iverson
22. Video How to Configure SPF, DKIM, and DMARC for Your Domain PowerCert Animated Videos (YouTube)
23. This is where you see, in Gmail's own words, how Gmail actually sees your domain: spam rate, IP and domain reputation,... Google Tool Google Postmaster Tools Google
24. A single search bar to look up your SPF, DKIM, DMARC, MX, and PTR records, plus a blacklist check across dozens of blocklists.... MxToolbox Tool MxToolbox SuperTool MxToolbox

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