Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. A June 2026 comparison: Microsoft Bookings is included in Microsoft 365, which starts at $7.20 per user a month, and suits... zapier.com Article · 9 min read Microsoft Bookings vs. Calendly Ryan Kane, Zapier
  2. Zapier's October 2026 roundup of scheduling tools, with the advice to check whether Google, Microsoft or Zoom already gives you... zapier.com Article · 15 min read The best meeting scheduler apps Miguel Rebelo, Zapier
  3. Zapier's April 2026 comparison of booking software for businesses, including Setmore's free plan for up to 4 team members and... zapier.com Article · 15 min read The best appointment scheduling apps Kiera Abbamonte, Zapier
  4. Docusign's summary of how the Information Technology Act 2000, the Indian Contract Act and the stamp acts treat electronic... docusign.com Article eSignature legality in India Docusign
  5. The government's own page on eSign, the online electronic signature service run by licensed Certifying Authorities, where a... cca.gov.in Article eSign: Online Electronic Signature Service Controller of Certifying Authorities, Government of India
  6. Townscript's own site, which now says the Townscript and Townhall services are no longer operational, so older guides that... townscript.com Article Townscript notice of closure Townscript
  7. Unsplash's own licence: every image can be downloaded and used free for commercial and non-commercial purposes without... unsplash.com Article Unsplash License Unsplash
  8. Pexels' own licence: all photos and videos are free, attribution is not required and you may modify them, but identifiable... pexels.com Article Pexels License Pexels
  9. Pixabay's own licence summary: use and adapt content free without attributing the author, but not on a standalone basis for... pixabay.com Article Pixabay Content License summary Pixabay
  10. Creative Commons' own explanation of its six licences: CC BY lets anyone reuse work commercially with credit, while anything... creativecommons.org Article About CC Licenses Creative Commons
  11. A 2026 hands-on test of webcams, iPhones and mirrorless cameras for a weekly video podcast, concluding that for most beginners... riverside.com Article Best Podcast Cameras (2026): 6 I Tested + 1 to Skip Stephen Robles, Riverside
  12. Apple's own support page for using an iPhone as the webcam on a Mac with Continuity Camera, with no extra app. support.apple.com Article Continuity Camera: use iPhone as a webcam for Mac Apple
  13. A guide from The Podcast Host, updated April 2026, comparing USB and XLR microphones by budget and explaining that an XLR mic... thepodcasthost.com Article The Best Podcast Microphones for All Abilities and Budgets The Podcast Host
  14. A chartered accountant's side-by-side of the two packages Indian businesses most often choose between, across fifteen... patronaccounting.com Article · 7 min read Zoho Books vs TallyPrime 2026: Complete Comparison for Indian SMEs CA Puja Pradhan, Patron Accounting
  15. NerdWallet's independent review of US small-business accounting software, updated July 2026: QuickBooks Online for working with... nerdwallet.com Article · 15 min read The Best Accounting Software for Small Business NerdWallet
  16. NerdWallet's independent review of invoicing software for US small businesses, updated March 2026: Square Invoices with a POS,... nerdwallet.com Article · 12 min read The Best Invoicing Software for Small Business NerdWallet
  17. An independent, regularly updated review of payroll services for US and UK small businesses (Gusto, and its rivals), with what... techradar.com Article · 15 min read The best payroll software (TechRadar) TechRadar
  18. An independent, regularly updated review of HR platforms for small businesses, mostly US and UK products, with what each does... techradar.com Article · 15 min read The best HR software (TechRadar) TechRadar
  19. A hands-on buyer's guide to ATS products, last updated October 2026, sorting them by who they suit (Workable for small teams... selectsoftwarereviews.com Article · 20 min read Best applicant tracking systems we've tested (SelectSoftware Reviews) Phil Strazzulla
  20. The RBI's own rules for every card issued in India, including the definitions that separate a business credit card from a... rbi.org.in Article · Regulation RBI Master Direction: Credit Card and Debit Card, Issuance and Conduct Reserve Bank of India
  21. The department's own guide to which return form fits whom, including ITR-3 for individuals with business income and ITR-4... incometax.gov.in Article · Help page Which ITR form applies to me? (ITR-1 to ITR-4) Income Tax Department, Government of India
  22. HMRC's own page saying every VAT-registered business must keep VAT records and file VAT Returns with compatible software,... gov.uk Article · Guidance Find software that's compatible with Making Tax Digital for VAT HM Revenue & Customs
  23. HMRC's own timetable for MTD for Income Tax, which reaches sole traders and landlords in stages by qualifying income: over... gov.uk Article · Guidance Find out if and when you need to use Making Tax Digital for Income Tax HM Revenue & Customs
  24. HMRC's checklist for picking MTD for Income Tax software: what it must do, what to look for, and the note that free products... gov.uk Article · Guidance Choose the right software for Making Tax Digital for Income Tax HM Revenue & Customs

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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