Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Google's help page for appointment schedules: a booking page from a personal or Workspace account, payments through Stripe, up... support.google.com Article Learn about appointment schedules in Google Calendar Google In 2 answers
  2. A side-by-side test from June 2026: Google Calendar appointment scheduling comes free with any Google account, while Calendly... zapier.com Article · 10 min read Calendly vs. Google Calendar: Which should you choose? Katie Paterson, Zapier In 2 answers
  3. Leegality's own pricing for its Indian document-signing platform: on the Basic plan, Aadhaar eSign costs ₹25 per signatory,... leegality.com Tool Leegality pricing Leegality In 2 answers
  4. Kajabi's own plans for an all-in-one creator business (site, courses, email, community): Basic is $143 a month billed annually... kajabi.com Tool Kajabi pricing Kajabi In 2 answers
  5. Intuit's US price list for QuickBooks Online, the default accounting software of US accountants. QuickBooks Free costs $0 for... quickbooks.intuit.com Tool · Pricing page QuickBooks Online pricing (US) Intuit In 2 answers
  6. Wave's own price page. Its Starter plan is free for unlimited estimates, invoices, bills and bookkeeping records, aimed at US... waveapps.com Tool · Pricing page Wave pricing Wave In 2 answers
  7. A Chennai chartered accountancy firm's April 2026 comparison of eight Indian packages (TallyPrime, Zoho Books, Vyapar,... pkcindia.com Article · 17 min read Best Accounting Software for Small Businesses in India (2026): Comparison and Pricing PKC Management Consulting In 2 answers
  8. BUSY's own price page. BUSY is desktop accounting and inventory software long used by Indian wholesalers, distributors and... busy.in Tool · Pricing page BUSY accounting software pricing BUSY Infotech In 2 answers
  9. Marg's own price list. Marg ERP 9+ is billing, inventory and GST software that pharmacies, medical distributors and FMCG... margcompusoft.com Tool · Pricing page Marg ERP pricing Marg Compusoft In 2 answers
  10. Keka is a full Indian HRMS with payroll, attendance, performance and hiring, popular with growing startups. Its page lists... keka.com Tool · Pricing page Keka pricing Keka In 2 answers
  11. Zoho's HR software for employee records, leave, onboarding, attendance and performance. The page offers a free edition for very... zoho.com Tool · Pricing page Zoho People pricing Zoho In 2 answers
  12. Zoho's low-code platform for building your own forms, workflows, reports and customer portals over your data, priced in rupees... zoho.com Tool · Pricing page Zoho Creator pricing Zoho In 2 answers
  13. Toggl Track is a time tracker known for a fast timer and calendar integration. Free for up to 3 users; Starter at $9 a user a... toggl.com Tool · Pricing page Toggl Track pricing Toggl In 2 answers
  14. Zoho's rupee price list for its cloud inventory app. A free plan covers 50 orders a month for one user and one location;... zoho.com Tool · Pricing page Zoho Inventory pricing (India) Zoho In 2 answers
  15. Obsidian is a notes app that stores Markdown files on your own device and links them. The app is free without limits and with... obsidian.md Tool · Pricing page Obsidian pricing Obsidian In 2 answers
  16. Whimsical does mind maps, flowcharts, wireframes and docs in one clean tool. Free to evaluate; Pro is $10 an editor a month and... whimsical.com Tool · Pricing page Whimsical pricing Whimsical In 2 answers
  17. The maker's own price list for n8n Cloud, billed per workflow run with unlimited steps: Starter at 20 a month billed yearly... n8n.io Tool · Pricing page n8n pricing n8n In 2 answers
  18. Zapier's own plans: Free for 100 tasks a month with two-step Zaps, Professional from $19.99 a month with multi-step Zaps and... zapier.com Tool · Pricing page Zapier pricing Zapier In 2 answers
  19. A Zapier rival priced in rupees: a free plan with 100 tasks a month, subscriptions billed yearly, and one-time lifetime plans... pabbly.com Tool · Pricing page Pabbly Connect pricing Pabbly In 2 answers
  20. Zoom's own plans: Basic with meetings of up to 40 minutes for 100 participants, Pro at $14.16 a user a month billed yearly and... zoom.us Tool · Pricing page Zoom pricing Zoom In 2 answers
  21. Penpot is the open-source design and prototyping tool, free and fully featured in the cloud or on your own server. Unlimited is... penpot.app Tool · Pricing page Penpot pricing Penpot In 2 answers
  22. Adobe Express prices in rupees: Free at ₹0 with 5GB of storage and access to 345,000+ templates, and Premium at ₹398.84 a month... adobe.com Tool · Pricing page Adobe Express pricing (India) Adobe In 2 answers
  23. The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative... Ahrefs Article · 25 min read Keyword Research: The Beginner's Guide by Ahrefs Sam Oh (Ahrefs)
  24. Lenny distills how the best product teams pick a single North Star that captures real customer value and drives the whole... Lenny's Newsletter Article · ~20 min read The North Star Playbook & Choosing Your Growth Metrics Lenny Rachitsky

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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