Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. The free, official first step before you commit to any brand name, logo, or domain. Ten minutes here can save you a rebrand, it... Government of India (tmrsearch.ipindia.gov.in) Tool · tool IP India Public Trademark Search Trade Marks Registry, CGPDTM
  2. Before you spend a weekend guessing, Google Trends gives you a real, free read on whether interest in your idea is rising,... Google Tool Google Trends Google
  3. If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You... Microsoft Tool Microsoft Clarity Microsoft
  4. This lays out the one fact most first-time founders get wrong: under Indian copyright law your freelancer owns the code they... iPleaders (blog.ipleaders.in) Article · ~20 min read Freelancer Agreement in India: IP, Ownership and the Clauses That Actually Bind iPleaders
  5. Most registrars hook you with a cheap first year and quietly triple the renewal, which is exactly the trap a bootstrapped... Cloudflare Tool Cloudflare Registrar Cloudflare
  6. This is the comparison that actually names the thing you are worried about: with Webflow you can export your site's code and... Zapier Article · About a 15 minute read Framer vs. Webflow: Which is best? Zapier
  7. The email signature is the brand touchpoint a B2B founder hits dozens of times a day and almost always neglects, which is odd... HubSpot Template · ~5 min to set up Free Email Signature Generator HubSpot
  8. Video · Short tutorial (under 20 minutes) Figma Logo Design Tutorial for Beginners (Step-by-Step) TEDKSTUDIO
  9. The messiest part of staying on-brand across a website, app, LinkedIn, and event booths is that the person making a WhatsApp... Canva Tool · Product page plus setup docs, ~30 min to set up your first kit Canva Brand Kit (Canva Pro) Canva
  10. The only honest way to answer "is SEO working" is to look at real search data, and Google Search Console is the free,... Google Tool · Free web tool Google Search Console Google
  11. Video How to Use PostHog: Step-by-Step Guide for Product Analytics & Session Replay PostHog
  12. This is the rare piece that answers the currency question the way an Indian founder actually hits it: the GST angle (invoicing... Skydo Article Should I Invoice in INR or Foreign Currency? Sukanya (reviewed by CA Akshay Kumar), Skydo
  13. When your spreadsheet starts breaking (you are chasing invoices, guessing at GST, or dreading month-end) Zoho Books is the most... Zoho Books Tool · Free plan, paid tiers from about Rs 899/month Zoho Books Free Accounting Software for Small Businesses in India Zoho
  14. This is the clearest plain-language walkthrough of the one thing that trips up Indian founders billing abroad: your foreign... TaxGuru Article · Long read (with 23 Q&As) GST for Freelancers & Consultants: A Complete Guide for Domestic & Foreign Clients Mohd Muaz Malik
  15. When your company is in India and your customers are abroad, the practical problem is getting paid in foreign currency through... Wise Tool · Product page Wise Business: receive international payments in India Wise
  16. This breaks down the four things you will run monthly (TDS under Section 192, PF via UAN, ESI for sub-21,000 wages, PT capped... Razorpay Article · 15 min read Payroll Compliance: PF, ESI, PT and TDS Explained RazorpayX Payroll
  17. This is the one guide to read before you touch any automation. It teaches the whole model in two words, trigger and action,... Zapier Article · 15 min read Get started with Zapier: the beginner's guide to automation Elena Alston
  18. This explains the single biggest reason to register on day one: input tax credit lets you reclaim the GST you pay on your own... ClearTax Article · 15 min read Input Tax Credit (ITC) under GST: Meaning, Conditions and How to Claim ClearTax Editorial Team
  19. If your customers run their business on WhatsApp, being reachable there yourself is the point. The free Business app gives you... Meta / WhatsApp (Google Play) Tool · Free app WhatsApp Business app WhatsApp
  20. Your short answer says give people a simple way to pay, and for Indian founders this is one of the fastest: create a payment... Razorpay Tool Razorpay Payment Links Razorpay
  21. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read Product analytics best practices PostHog Docs
  22. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read How to create a tracking plan Amplitude Blog
  23. When you need people to feel the flow, not just read a pitch, a clickable Figma prototype gets you there without code. This... Figma Tool Guide to prototyping in Figma Figma
  24. This turns a written description of your flow into an interactive prototype you can click through and refine. For a founder who... Figma Tool · Tool Figma Make (prompt to prototype) Figma

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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