Pick your tools

Which software to run the business on, named, priced and current.

What founders use for pick your tools, ranked by how many answers lean on it.

  1. Metricool's plan page: a Free plan, Starter from $20 a month for up to 5 brands, and Advanced from $53 a month, combining... metricool.com Tool Metricool pricing Metricool
  2. Hootsuite's plan page: Standard at $99 per user a month, Professional at $199 and up to $399, billed annually, with a 14-day... hootsuite.com Tool Hootsuite plans Hootsuite
  3. Zapier's hands-on review of social media schedulers, updated May 2026, naming a tool for each need: scheduling, a full team... zapier.com Article · 19 min read The best social media management tools (Zapier) Zapier
  4. Linktree's plan page: Free with unlimited basic links and email and phone sign-ups, then Starter, Pro and Premium adding... linktr.ee Tool Linktree pricing Linktree
  5. A link-in-bio store built for Indian creators: free forever for a store, lead magnets and Instagram auto-DMs, with its Creator... superprofile.bio Tool SuperProfile for creators in India SuperProfile
  6. Beacons' plan page: a Free plan with a link in bio, media kit and store at 9% seller fees, Creator at $10 a month ($8.33 billed... beacons.ai Tool Beacons pricing Beacons
  7. Later's free link-in-bio page for Instagram, TikTok and Snapchat profiles, which suits anyone already scheduling posts with Later. later.com Tool Later link in bio Later
  8. Carrd builds simple one-page websites; Pro starts at $19 a year and adds a custom domain and forms, so your link page lives at... carrd.co Tool Carrd Pro Carrd
  9. Buffer's notice, published 4 November 2026, that it has stopped new Start Pages and is retiring its link-in-bio tool, with an... buffer.com Article We are Retiring Start Page (Buffer) Buffer
  10. Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts.... business.google.com Tool Google Keyword Planner Google
  11. Ahrefs' free tool for keyword ideas from a seed term, with search volume; Ahrefs Free (formerly Webmaster Tools) adds data on... ahrefs.com Tool Ahrefs Free Keyword Generator Ahrefs
  12. Ahrefs' plan page: Ahrefs Free, Starter at $29 a month, Lite at $129, Standard at $249 and Advanced at $449, with AI-search... ahrefs.com Tool Ahrefs pricing Ahrefs
  13. Semrush's plan page: a Free account with 10 reports a day, and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool Semrush pricing Semrush (an Adobe company)
  14. AnswerThePublic turns a topic into the questions and phrases people search; paid plans start at $20 a month (Starter) or $160 a... answerthepublic.com Tool AnswerThePublic pricing NP Digital
  15. A walk-through of free keyword tools, most of them Google's own (Keyword Planner, Search Console, Trends) and what each is good... ahrefs.com Article · 12 min read The best free keyword research tools (Ahrefs) Ahrefs
  16. Google's own self-paced training for its tools, built by Google product experts: Google Ads and Google Analytics courses, and... skillshop.withgoogle.com Course Google Skillshop Google
  17. Meta's training for Facebook and Instagram marketing: free online courses, live webinars and videos, plus an... facebook.com Course Meta Blueprint Meta
  18. A free digital marketing course from HubSpot Academy: 10 lessons, 30 videos and 8 quizzes over 3 hr 24 min, ending in a... academy.hubspot.com Course · 3 hr 24 min HubSpot Academy: Digital Marketing Certification Course HubSpot Academy
  19. Google's structured certificate on Coursera, about 6 months at 10 hours a week, covering Google Ads, analytics, email, social... coursera.org Course · about 6 months Google Digital Marketing & E-commerce Professional Certificate (Coursera) Google on Coursera
  20. IIDE is an Indian digital marketing institute; its online course page lists live sessions, brand projects, 1-on-1 mentoring and... iide.co Course IIDE online digital marketing course IIDE
  21. HubSpot's free CRM, with no expiry: up to two users and 1,000 contacts, with marketing, sales and service hubs to upgrade into. hubspot.com Tool HubSpot free CRM HubSpot
  22. Typeform's own plans. Basic is 39 USD a month, or 28 USD billed yearly, for 100 responses a month; Plus is 79 USD (56 yearly)... typeform.com Tool Typeform pricing Typeform
  23. SurveyMonkey's pricing as shown in India, in rupees. Team Advantage is ₹1,550 per user a month billed yearly for three or more... surveymonkey.com Tool SurveyMonkey pricing (India) SurveyMonkey
  24. SurveySparrow's plans for chat-style surveys, NPS and CSAT. The forever free plan allows 75 responses a quarter, 3 active... surveysparrow.com Tool SurveySparrow pricing SurveySparrow

Show the next 24

The questions

Accounting, billing, payroll & HR software 23

Books, GST invoices, payroll and HR software for an Indian business.

Which accounting software should a small business use? 10 → Which payroll software should a small business use? 9 → How do I make an invoice for free, including a GST invoice? 6 → Which GST billing software should a small business in India use? 9 → Which business or corporate credit card is best in India? 8 → All 23 questions in Accounting, billing, payroll & HR software →
Marketing, email & social tools 13

Which tool to send email, schedule posts and find keywords, priced and current.

Which email marketing tool should a small business use, and which are free? 7 → Which keyword research tool is best, and which are free? 9 → Which digital marketing course is worth taking in India? 5 → Which QR code generator should a business use, and which are free? 5 → Which newsletter platform should I use? 7 → All 13 questions in Marketing, email & social tools →
Sales, CRM & support tools 6

The CRM, helpdesk, chat and booking tools a small team runs on.

Which software should a field service or contracting business use for jobs, quotes and scheduling? 4 → Which e-signature tool should I use to sign PDFs and contracts, free or paid? 6 → What are the best alternatives to Calendly, including free ones? 8 → Which appointment booking app should a small business use, such as a salon or clinic? 7 → Which AI chatbot should I add to my website? 7 → All 6 questions in Sales, CRM & support tools →
Website, ecommerce & product tools 9

Website builders, hosting, domains, forms and the tools behind a product.

Which website builder should a small business use, including free and AI ones? 8 → Which tool should I use for UI/UX design and prototyping? 9 → Which landing page builder should I use? 6 → Which web hosting should a small business use? 6 → Which domain registrar should I use? 5 → All 9 questions in Website, ecommerce & product tools →
Video, design & content tools 9

Editing video, designing graphics, recording and publishing.

Which video editing app should I use, on a phone or a laptop? 13 → Which graphic design tool should I use, including AI ones? 7 → Which logo maker is best, including free and AI ones? 9 → Where should I host videos for my website or online course? 8 → Which camera or phone should I use to shoot YouTube videos? 6 → All 9 questions in Video, design & content tools →
Team, productivity & everyday office tools 25

Notes, tasks, chat, calls, passwords and storage for a small team.

Which software does a small business actually need? 8 → Which note-taking app should I use? 10 → Which email signature generator should I use? 5 → Which mind mapping app should I use? 6 → Which time tracking software should a freelancer, consultant or small team use? 5 → All 25 questions in Team, productivity & everyday office tools →
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