Latest eChai Startup Feed
It was an interesting evening spent with services founders discussing about transitioning from services to SaaS at GVFL Limited. Here are some notes on what we discussed:

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐๐จ๐ข๐ง๐  ๐›๐จ๐ญ๐ก ๐จ๐Ÿ ๐ญ๐ก๐ž๐ฆ ๐ญ๐จ๐ ๐ž๐ญ๐ก๐ž๐ซ
In my limited experience, doing both services business and a SaaS business together is extremely difficult. Both of them require more than your full time attention and come with very nuanced problems to be solved. Some founders are able to do it. Most companies that do this achieve a really large scale in one of those two and then start the second one. I wouldn't recommend.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐š๐ซ๐ซ๐ข๐ฏ๐ข๐ง๐  ๐š๐ญ ๐ฉ๐ซ๐ข๐œ๐ข๐ง๐ 
As a service business, pricing is simpler. It is cost + margin. In SaaS however, it is difficult to arrive at a cost based pricing. Most folks recommend value based pricing but in early stages, it is unclear - the amount of value your SaaS will build for your customers. I'd recommend competitor benchmarking and then speaking to a lot of customers while running experiments. Pricing, much like user research, is an on-going exercise. It is never complete. Hubspot is $2B in ARR - changes pricing every 6 months.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ญ๐ซ๐ฎ๐ฌ๐ญ
I wrote a post about building trust as a SaaS company a while back. Here's the link --> https://lnkd.in/dTVuX_9F

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐œ๐ก๐š๐ง๐ง๐ž๐ฅ๐ฌ ๐ญ๐ก๐š๐ญ ๐ฐ๐จ๐ซ๐ค
At Clientjoy (Acquired by Synup), we tried over 10 GTM experiments. 3 of them worked. The one that worked best was building resources that answered our prospect's most difficult questions (not ebooks, not blogs - but spreadsheets or cheat-sheets). We got about 17K subscribers for these resources. 5K of them became our customers over next 18 months.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐Ÿ๐ข๐ง๐๐ข๐ง๐  ๐œ๐จ๐ฆ๐Ÿ๐จ๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฌ๐ฆ๐š๐ฅ๐ฅ ๐ญ๐ข๐œ๐ค๐ž๐ญ ๐ฉ๐š๐ฒ๐ฆ๐ž๐ง๐ญ๐ฌ
As a services company, we are comfortable with monthly ticket sizes of $4K to $15K. SaaS most likely is 500 times less than that. Building comfort with small ticket recurring payments takes some adjustment. Having customers who you've never spoken to also takes some adjustment.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐œ๐ก๐š๐ง๐ ๐ข๐ง๐  ๐ฆ๐ข๐ง๐๐ฌ๐ž๐ญ ๐จ๐Ÿ ๐ญ๐ก๐ž ๐ญ๐ž๐š๐ฆ
Services business has Clients and these Clients have requirements. SaaS companies have customer cohorts and these cohorts have problems. The mindset required to deal with clients vs customer cohorts is very different. Building that thought process within yourself and the team becomes important. The team will have to go from understanding requirements and giving quotes to listening to problems and identifying insights.

There were a couple more things discussed as well. Do join in the next time if you are around. Thank you Jatin and eChai Ventures for having me in this conversation.
Feels really sad to see this, but wasnโ€™t left with a choice either!

It has been 50 days of zero D2C business and all we get to hear is *โ€œWe wonโ€™t do anythingโ€*

We recently aired on Shark Tank S3- on the 15th of March which was a dream come true, but what followed has turned into a nightmare. Despite our joy at being featured on national television, our happiness was short-lived.

Sony Entertainment Television has unjustly targeted us for trademark violations without any prior notice. They have striked our social media posts containing clips from the shark tank episode and have gone ahead and *blocked our Ad account, unpublished our Facebook page, disabled the collaboration feature on our brands account as well as on my personal account.*

1. No prior notice / warning was sent to us
2. Ideally we have aired in the episode, which we could use for marketing purposes for 3 months from the said date (as per their guidelines)
3. Our content was pulled down within 25 days, after which we ceased to run all shark tank clips on organic as well as paid posts
4. We have been writing to both Meta and Sony daily since, to help us with a solution, but havenโ€™t received any resolution.
5. We donโ€™t want to use any clips for marketing and just want our original accounts back

All we want is someone from the SONY Team to talk to us and help solve this amicably but sadly not a single party (sony legal or shark tank) chose to reply. Not only me but more 70+ brands are facing these challenges.

While we were shown a bigger picture of getting upto 5X & 7X of growth, the Shark Tank experience has infact got us huge loss in business and a downfall of almost 10-12X.ย 

As the founder of Fit and Flex, I've poured my heart and soul into building our brand from the ground up, and this is extremely disheartening to see that massive media houses are harassing startup brands.ย 

*Fellow startup founders, please share your thoughts on this, what do you feel?*
Why do I go to eChai Ventures events?

1) I just love what Jatin Chaudhary does ๐Ÿ’™๐Ÿ’›

2) I get to listen to the most amazing founders 'up close'! ๐Ÿ‘

3) It is like therapy, helps me reflect about myself and Because, so much better! ๐Ÿ’ฌ

4) get to meet curious young fellows โ‰๏ธ

5) and be able to generate this kind of LinkedIn posts ๐Ÿ˜
We are collaborating with
Shruti Agarwal - Head of Community & Partnerships @ goGlocal
Founding Member, D2C Insider Shruti Agarwal
ย and XportCircle team as they launch the most awesome dedicated Export community.

What is XportCircle?

XportCircle is a non-profit in India aiding businesses to grow exports by offering a supportive ecosystem. The community has been formed by couple of industry experts with a single mission to make this one of the largest exports community in the country.

Why XportCircle?

XportCircle empowers Indian businesses for global success by bridging knowledge gaps, offering support, and fostering collaboration. This drives significant export growth, benefiting the economy and all sectors involved.

Vision:

XportCircle aims to position India as a global export leader by focusing on several key initiatives. We share vital insights on international trade, provide training to enhance export capabilities, foster collaboration among industry professionals, advocate for export-friendly policies, and support businesses in accessing new markets through research and connections.

Through these efforts, we empower Indian businesses to thrive in the global marketplace.

Join at https://www.xportcircle.com/
GrowthXยฎ is hosting a founders' only masterclass on Fundraising on 13th June.

The panel has Vaibhav Domkundwar (Founder, Better Capital), Ashray Iyengar (VP, Elevation Capital) & Vikram Aditya (Founder, crunchit.ai).

Itโ€™s an invite-only limited event, weโ€™ve partnered with them to get you exclusive passes - https://growthx.cc/e-chai_exclusive_invite

Youโ€™ll learn how to;

1. Identify & approach right investors
2. Arrive at a realistic valuation thatโ€™ll sell
3. Plan T-3/6/12 months before the raise
4. Design a deck that oozes authentic your story
5. Leverage investor relations to unlock unfair advantage

If you are a founder planning to raise funds this year, def recommend joining in to clear all your queries.

When? Thursday, 13th of June | 8PM over Zoom
When I came to the city of Indore, I found it in the languid pace of a city that was doing business at its own pace. It isn't wrong but for me, coming from an almost mega city, I found it slow.

Then comes eChai Ventures and a talk with Jatin Chaudhary and I got the opportunity to put the Indore city on the Startup Map. So far, we have had hundreds of echai events / meets pan India and internationally with thousands of startups associated with us.

Currently, I am a proud member of eChai and have been connecting with startups and businesses ever since my association 9 years back!

(Here's today's article in Dainik Bhaskar about the communities and their role in Indore's Startup ecosystem. My byte about it is here)
This past Saturday, I had breakfast with 4 amazing founders and snagged two leads for my own #MicroSaaS!๐Ÿคฉ

In a small, relaxed setting like a cafe, conversations become incredibly focused and insightful.

Here's why I loved it ๐Ÿ‘‡๐Ÿป

โœ… Deep Dives: Each founder had the chance to delve into their product and their current challenges. It was a true exchange of ideas and experiences.

โœ… Candid Connections: Unlike the usual "pitch perfect" environment, the breakfast table fostered open dialogue. Everyone felt comfortable sharing honestly, without fear of judgment.

This "Breakfast Social" format proved to be a fantastic way to:

Learn from Each Other ๐Ÿ™Œ๐Ÿป We all gained valuable insights from hearing each other's stories and perspectives.

Build Stronger Connections ๐Ÿฅ‚ The relaxed setting fostered deeper connections than a typical networking event.

Understand the Ecosystem โœจ It provided a valuable glimpse into the current startup landscape.

Who's interested in joining the next Breakfast Social? โ€๐Ÿ‘€
At the upcoming meet up, we will dive deep into topics like

-creating products from scratch,
-deciding on an MVP, and
- scaling products

in both startup and corporate environments. (Yes,Itโ€™s very different operationally)

Thank you eChai Ventures and Jatin Chaudhary for hosting!ย 
Para as autoridades chinesas, os cristรฃos sรฃo considerados um perigo para a naรงรฃo. Chineses protestam contra o “Livro Branco”. (Captura de t...
Hosting an exciting panel - Prakhar Doshi and Gunjan Maheshwari - at the eChai Ventures event on Product Growth today in Bengaluru.

Sign up if you're around and interested to join in. Registration is free, but coming with questions and hunger to learn is mandatory! ๐Ÿ™‚

Here's the link to register: https://lnkd.in/gzus8yxZ
ย Yesterday marked one of my first public appearances as a Co-Founder of AirX Innovations at the eChai Ventures event hosted at GUSEC (Gujarat University Startup and Entrepreneurship Council).

Sharing my journey as an entrepreneur and introducing AirX Innovations to the audience was an exhilarating experience. We are passionately committed to delivering clean air solutions, and it was incredible to see the spark in the eyes of the audience as we unveiled a pre-trailer of our product at end of the event. Their positive feedback and enthusiasm reaffirmed our mission to disrupt the market in both the D2C and B2B segments.

Stay tuned for more exciting updates as we gear up to launch our website soon! In the meantime, follow our journey and connect with us on social media:

Together, letโ€™s breathe clean air and innovate for a sustainable future!ย 
Yesterday, I attended the Ahmedabad Startup Summit hosted by eChai Ventures

It was a privilege to attend the event as various entrepreneurs shared their startup journeys and wisdom.

I want to thank Jatin Chaudhary for organizing this event and hosting the best entrepreneurs in the town.

Additionally, I enjoyed listening to my friend Pratik Patel entrepreneurial journey,

that has always inspired someone like me who respects taking risks and taking huge leaps.

His story is also inspiring for brands and companies struggling to launch public offerings.

Pratik Patel has been planning to launch an IPO for his brand ever since 2016 but has encountered many challenges on the way.

Now, after eight years (2023), he has finally reached the stage.

The challenges and journey he shared are commendable and I wish him all the best for his new adventure.

It takes perseverance, risk-taking ability, and constant work to be an entrepreneur,ย 

And I greatly respect the entrepreneurial journeys shared at the Ahmedabad Startup Summit.

What are some of the qualities you admire most in entrepreneurs?
Every week, we host two eChai Meetups in Bengaluru: one in Koramangala at Draper Startup House and the other in HSR Layout at Urban Vault.

Today also, we have two engaging meetups happening:

- Product Growth Meetup at Urban Vault, HSR Layout, from 6 pm to 8 pm.

Speakers:

- Prakhar Doshi, Head of Product, GalaxEye Space
- Gunjan Maheshwari, Product - Global Ecommerce, Dell
- Maitri H. Modi, Product, Upraised

- Basics of Fundraising for Startups at Draper Startup House, Koramangala, from 6 pm to 8 pm.

Speakers:

- Rinky Pandey, Founder, Upward ROI
- Nivin Joseph, Head of Community & Partnerships, Draper Startup House
- Samson Mathew, VC, 888vc
- Angad Singh Sodhi, Climate Tech Investments, Capital-A (Manjushree Capital Advisors)

Free registration at https://lnkd.in/dsb9qjFX

Karan Bahadur l Mansi Baheti l Amal Mishra l Devishree A l Simran Chanda
Para as autoridades chinesas, os cristรฃos sรฃo considerados um perigo para a naรงรฃo. Chineses protestam contra o “Livro Branco”. (Captura de t...
Folks at eChai AI Social

Vikram Patel Vikram Patel
ย 

I'm Vikram from Rootle.ai. We are Voice GenAI company helping business scale their market outreach in Sales, Hiring and Support. Feel to connect for trying out Voice GenAI or chat over AI and tech trends.ย 

Bhavesh Patel - Co-Founder, Brands.live Bhavesh Patel
ย 

I'm bhavesh Patel, co-founder of Brands.live. We help businesses to get Branding and marketing ready by providing tools and content with Ai. Looking forward to connecting and learning.

Nisarg Pandya - CEO, drivebuddyAI Nisarg Pandya
ย 

Iโ€™m Nisarg Pandya leading drivebuddyAI (https://drivebuddyai.co) - weโ€™re building ADAS (Advanced driver assistance system) for Commercial Vehicles.ย 

Our advantage is India and intelligence developed on India - one of the most complex driving ecosystem in the world.ย 

We are developing AI for measuring drivability of drivers for fleets, insurability of fleets for insurance and building intelligence from human driving to make autonomous driving possible in India and for the world to handle complex scenarios.

ย 
Yash Shah Yash Shah
ย 

Hi everyone. I am Yash, Co-founder at momentumventures.io

At Momentum, we help SaaS firms build better products, faster ๐Ÿ”ฅ

Shreyan Mehta Shreyan Mehta
ย 

I'm Shreyan Mehta, a seasoned software engineer with over a decade of experience in programming.ย 

I'm deeply immersed in the world of technology, from GPT, diffusion, and langchain to MERN stack development and AWS. As the dedicated Product Manager and Karta Dharta of Asambhav AI firm, I've had the privilege of creating more than 30 generative ai products, some inhouse and some for clients, Most of them having thousands of users. We help founder(s) / company from idea in mind phase to money in pocket phase end to end.ย 

The product I showcased on the day was app.sitesgpt.in (open in desktop)ย 

If there is anything i can help with feel free to reach out or learn more about me on LinkedIn : https://www.linkedin.com/in/devsm/

Himani Kankaria - Founder, Missive Digital Himani Kankaria
ย 

Hey all. I am Himani Kankaria, founder at Missive Digital, where we help SaaS product companies with Minimum Viable Strategy around content, SEO, social media, and email marketing for their GTM and scale-ups.

Amrit Trivedi Amrit Trivedi
ย 

Hey guys, Amrit Trivedi here from GreyDesk India. I have 12+ years of experience in Mobile App development. Over the past two years, I have worked closely with my team on GPT, stable diffusion, LangChain, and custom server setups aimed at reducing LLM training and generation costs.

If anyone needs help setting up a custom server, feel free to reach out to me on LinkedIn: http://linkedin.com/in/amrit-trivedi-b09a5747

Pratik Vohera - Head of Product, Petpooja Pratik Vohera
ย 

Hey Folks, Myself Pratik Vohera, CTO @ Petpooja, leading the Product & Technology part. Doing exciting work in enabling AI/ML capabilities in Platform. I'm looking forward to connecting and learning.

Sohil Patel  - Co-Founder, OIZOM Sohil Patel
ย 

Hello All, Sohil Patel, CTO @ Oizom, working on interesting AI ML projects for IoT and GIS based data. Happy connect with you all. Best way to connect and learn about me is:ย  https://echai.ventures/speakers/sohil-patel

Ekta Shah Ekta Shah
ย 

Hi everyone!ย  I'm Ekta, co-founder of Biziverse.ย  We aim to make every small business in India a Smart Business by making ERP and CRM software accessible, easy and affordable.ย 

We currently use AI primarily for marketing but eagerly exploring leveraging its power for even better analytics.ย 

Ketul Shah Ketul Shah
ย 

A pleasure to meet you all!ย 
This is Ketul, working at https://groundup.ai/ as AI team lead ...ย 

Also, I am working on

- Automated voice-based communication
- LegalTechย 
- Industrial computer vision based productsย 

Would be happy to connect with you - https://www.linkedin.com/in/ketul93/

Thanks a ton eChai team [@Jatin Chaudhary ] for the efforts ๐Ÿซก

Aditya Shah - Founder & CEO, Because Aditya Shah
ย 

hi everyone, Aditya here...i am the founder and CEO of Because - branding and marketing agency www.teambecause.com

lot of our image generation and voice overs and some editing hacks are with AI
GrowthXยฎ is hosting a founders' only revenue growth masterclass in Bengaluru and eChai Ventures and many good folks from the ecosystem are partnering with them to bring the best opportunities for founders.

Register at https://growthx.club/masterclass
Here are a few things I noticed while joining Bhavesh from Brands.live, Amit from AllEvents and Mahendra from Matrubharti to talk about scaling startups and businesses.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐Ÿ๐ฎ๐ง๐๐ซ๐š๐ข๐ฌ๐ข๐ง๐ :
Couple of questions had an interesting undertone. A 'no' from an investor was being taken as a validation on whether or not their startup could work.

I think that an investor could say no for great many reasons. Ultimately, a founder should try to look at their startup as a financial product in an asset class. It will be difficult to do so - but it has to be done while pitching.

This financial product needs to be put in front of atleast 100 investors before we take their responses as a validation. It is a full time activity for 1 founder for 4 months.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐ฆ๐š๐ซ๐ค๐ž๐ญ๐ฌ:
Some bits were being asked around 'how to get customers to change their habits/behaviour?'

An arguable opinion of mine about this is that we should not. Changing consumer/customer habits is extremely difficult and an expensive exercise. We must understand that we will have to learn to fall out of love for our idea and build what the market wants.

Atleast in B2B, more often than not, change management is a huge responsibility that no-one on the client side wants to take. As long as you are cheaper, better or faster at enabling them to save time, save money or make more money - that should do the trick.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐œ๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ:
Couple of interesting hacks were being shared around handling and dealing with negative reviews. These ranged from 'responding to negative reviews quickly' to 'offering the reviewer something for free'.

While these are great for consumer brands, they don't work for B2B. For B2B SaaS, the customer doesn't leave a review. They just churn. At Clientjoy (Acquired by Synup), Anupama and I had a strict schedule of speaking to 1 churned customer every week and we invested significantly in ways to identify churn related behaviours to detect early signals.

After $100K in MRR, a SaaS company is more of a retention game than an acquisition game.

๐Ÿ‘‰ ๐€๐›๐จ๐ฎ๐ญ ๐œ๐จ-๐Ÿ๐จ๐ฎ๐ง๐๐ž๐ซ๐ฌ:
Everyone is looking for co-founders for their own business idea. People who have specific skills are also searching for problems to solve.

What I noticed interestingly is no one is saying that 'I am a great AI engineer - I am looking for a business person who has identified a problem, is trying to build a solution and join them as a co-founder.'

It seemed like people felt they should work only on their own ideas and in absence of that, look for ideas. In my opinion, and most other founders, ideas are dime a dozen. Look for people with complimentary skills and relentless persistence.

At Momentum Ventures, I am proud of the structure and working relationship Jay, Harsh Koushikram and I have created as co-founders.

Lastly, thank you Jatin and eChai Ventures for the opportunity and i-Hub Gujarat for the venue.

Looking forward to the next one!
I am absolutely thrilled to share about my enriching experience today at a founders' meet! I had the privilege of connecting with an extraordinary entrepreneur Stuti Ashok Gupta who not only made it onto Shark Tank (Season 2) but also shared profound insights into the world of business.

During our conversation, I learned so much, but two key takeaways stood out for me:
Focus on Customer Needs: The Shark Tank star emphasised the importance of deeply understanding customer needs and tailoring your product or service to meet those needs effectively. This customer-centric approach resonated deeply with me as I believe it's the cornerstone of sustainable business growth.

Persistence and Resilience: Hearing about the challenges faced and overcome on the journey to success was incredibly inspiring. It reinforced the vital role of persistence and resilience in entrepreneurship. The ability to persevere through setbacks and keep moving forward is truly what sets successful entrepreneurs apart. Wishing Amrutam Ayurveda good luck! Thanks to eChai Ventures and Netcore Cloud for conducting a wonderful event, it was really insightful and looking forward to more such events.

Feeling incredibly motivated and energised after today's discussion! Who else here is passionate about their journey and building something impactful from the ground up? Let's connect and inspire each other! Subhajit Mukherjee Yash Kashyap
eChai Partner Brands

eChai Ventures partners with select brands as their growth partner, helping them expand market reach, drive revenue growth, amplify brand visibility, and strengthen hiring efforts.