Scale, fund & exit

What breaks at each level, the money to fund it, and building a brand to sell.

What founders use for scale, fund & exit, ranked by how many answers lean on it.

  1. The product page for the RBF platform Indian D2C and ecommerce brands actually use, funding up to ₹4 crore with a 5-10% revenue... dashboard.velocity.in Tool Velocity - India's Largest Revenue Based Financing Platform Velocity In 2 answers
  2. The official government portal for SISFS - go straight to the source for eligibility, the current list of approved incubators,... seedfund.startupindia.gov.in Tool Startup India Seed Fund Scheme (SISFS) Department for Promotion of Industry and Internal Trade (DPIIT) In 2 answers
  3. India's specialist early-stage consumer brand VC, with 89+ investments including boAt, Mamaearth, Yoga Bar and Vahdam Teas. If... firesideventures.com Tool Fireside Ventures Fireside Ventures In 2 answers
  4. A 12-week cohort program with 300+ D2C brands already through it, built specifically to take brands from ₹1 crore to ₹10 crore... d2cx.co Course D2CX by Inc42 - Master 10X D2C Growth in 12 Weeks Inc42 In 2 answers
  5. The official ONDC page for sellers - the source of truth on how to actually onboard, which buyer/seller apps are live, and what... ondc.org Tool Sellers on the ONDC Network ONDC
  6. The official DGFT portal for RoDTEP - the source of truth for current rates and notifications, since third-party blogs can lag... dgft.gov.in Tool RoDTEP - Directorate General of Foreign Trade Ministry of Commerce and Industry, Government of India
  7. A first-cheque, high-engagement consumer fund focused on F&B, personal care and apparel/lifestyle - the kind of investor who... sauce.vc Tool Sauce Sauce.vc
  8. India and Southeast Asia's first dedicated consumer-focused VC fund, investing since 2012 - a longer track record than most... dsgcp.com Tool DSG Consumer Partners DSG Consumer Partners
  9. India's leading venture debt fund, with over $1.6B in credit enabled and consumer names like Sugar and Bira in its portfolio -... strideventures.global Tool Stride Ventures Stride Ventures
  10. A regularly updated directory of consumer-focused funds in India - useful to cross-reference against Backrr's list so you're... shizune.co Tool Top 50 Consumer VC Funds & Investors in India Shizune
  11. A curated, spreadsheet-style list specifically of CPG and D2C funds globally - handy as a third cross-check when building an... vcsheet.com Tool CPG & D2C Funds VC Sheet
  12. A 4-month accelerator combining ISB's academic rigour with hands-on mentorship from real D2C operators and growth leaders - one... i-venture.org Course D2C NXT Accelerator ISB I-Venture
  13. A recruitment agency built specifically around DTC marketing roles (media buyers, retention leads, creative) - a real option... constanthire.com Tool Marketing Recruitment for DTC Brands: Media Buyers, Retention, Creative Constant Hire
  14. A live D2C-specific job board and company directory for India - useful both to post roles and to see which peer brands are... wellfound.com Tool Best D2C Companies to Work for in India 2026 Wellfound
  15. A global recruitment firm's India-specific D2C job listings, giving a real-market sense of current roles, seniority levels and... michaelpage.co.in Tool D2C Jobs in India Michael Page

The questions

Scaling 1Cr to 10Cr to 100Cr 6

What breaks, and what to fix first, at each level.

What actually breaks when a D2C brand goes from ₹1 crore to ₹10 crore in revenue? 3 → What changes operationally between ₹10 crore and ₹100 crore - what worked before stops working? 3 → Why do most Indian D2C brands get stuck and never cross ₹100 crore? 3 → How do Indian consumer VCs like Fireside Ventures and Sauce.vc actually think about which brands can scale? 4 → What can I learn from how Mamaearth and WOW Skin Science scaled - and where did they hit trouble? 3 → All 6 questions in Scaling 1Cr to 10Cr to 100Cr →
Building your D2C team 6

The first ten hires that make or break a brand.

What are the first 5-10 hires a D2C founder should make, and in what order? 4 → Should my first marketing hire be a generalist or a specialist - performance marketer vs brand marketer? 3 → When do I need to hire an operations or supply chain person instead of doing it myself? 3 → How do I hire well on a tight budget before I've raised real money? 3 → Where do I actually find good D2C talent in India, and what should I pay? 3 → All 6 questions in Building your D2C team →
Funding a D2C brand 6

VC, revenue-based finance, venture debt, or none.

Should I bootstrap my D2C brand or raise VC money? 4 → What is revenue-based financing and how does it work for D2C brands in India? 4 → What's venture debt, and when should I take it instead of - or alongside - equity? 3 → How do I finance inventory without giving up equity? 3 → Klub, GetVantage or Velocity - which RBF platform is actually right for my brand? 4 → All 6 questions in Funding a D2C brand →
D2C investors & accelerators 6

Who backs consumer brands, and what they want.

Which VCs actually invest in D2C and consumer brands in India? 4 → What do consumer VCs actually look for before writing a check? 2 → Are there D2C-focused accelerators in India worth applying to? 4 → Is Amazon's Propel accelerator or a similar marketplace program worth it for a small brand? 3 → How do I build a shortlist of investors instead of mass-emailing everyone I can find? 4 → All 6 questions in D2C investors & accelerators →
Grants & government schemes 6

MSME, export incentives, and non-dilutive money.

Do I need MSME/Udyam registration for my D2C brand, and what does it actually get me? 3 → What is the Startup India Seed Fund Scheme (SISFS) and can my D2C brand apply? 3 → What is RoDTEP and how does it help if I export through Amazon Global or Shopify? 4 → What other export incentive schemes exist besides RoDTEP for a D2C brand? 3 → Are there government loan schemes (CGTMSE, MUDRA, PMEGP) I should know about before going to a bank? 3 → All 6 questions in Grants & government schemes →
Partnerships & collaborations 6

Grow by borrowing someone else's audience.

What's the actual playbook for a D2C brand-to-brand collaboration? 4 → Co-marketing vs co-branding vs sponsorship - what's the difference and which should I do? 3 → How do I find a brand to partner with that isn't a direct competitor? 3 → What do good D2C co-branding campaigns actually look like? 3 → Are Indian D2C brands actually doing meaningful collabs, or is it mostly a Western D2C thing? 3 → All 6 questions in Partnerships & collaborations →
Distributors & channel partners 6

Add feet on the street without hiring them.

Should I even bother with offline distribution, or stay D2C-only? 3 → What's the difference between modern trade and general trade, and which should I start with? 3 → How do I actually find and vet a distributor in India? 3 → What is ONDC and should my brand list on it? 3 → Is quick commerce killing traditional distributors, or do I need both? 3 → All 6 questions in Distributors & channel partners →
Selling or exiting your brand 6

Roll-ups, acquisitions, and building to sell.

What is the Thrasio/roll-up model, and would my brand actually get acquired by one? 4 → Which roll-ups and acquirers are actively buying D2C brands in India right now? 4 → How is my D2C brand actually valued when someone wants to buy it? 3 → What do I need to get in order before I even think about selling? 3 → Should I sell to a strategic acquirer (HUL, Marico, Reliance) or a roll-up firm? 3 → All 6 questions in Selling or exiting your brand →
eChai Partner Brands The partnership →