Build your online store

A store that looks real, loads fast, and turns the traffic you paid for into orders.

What founders use for build your online store, ranked by how many answers lean on it.

  1. Reviews are the single highest-leverage trust element on an Indian PDP, and Judge.me is the free-tier-first reviews app most... judge.me Tool Judge.me Product Reviews App Judge.me In 4 answers
  2. A free, structured audit across homepage, PDP, cart, checkout, mobile and speed - the checklist to run yourself in an afternoon... cleancommit.io Template 148-Point Shopify CRO Audit Checklist Clean Commit In 3 answers
  3. Instead of guessing what to test, GoodUI hands you patterns backed by hundreds of real A/B tests across ecommerce and SaaS... goodui.org Tool GoodUI - A/B Tested Patterns for Higher Conversion GoodUI In 2 answers
  4. Cashfree's own live pricing page, broken out by payment method (cards, UPI, net banking, EMI, international cards), the fastest... cashfree.com Tool Payment Gateway Charges: Lowest Pricing & UPI Payment Gateway Fees in India Cashfree In 2 answers
  5. The Shopify-native AI support agent most D2C brands land on first, it reads real order/inventory data instead of hallucinating... Gorgias Tool Gorgias | The only AI Agent built for ecommerce Gorgias
  6. Intercom's Fin is the highest-cited AI agent for resolution rate at scale, and it works across email, chat, and WhatsApp, worth... Intercom Tool Fin AI Agent explained Intercom
  7. The fastest on-ramp from 'phone photo' to 'marketplace-ready listing image', background removal, AI backdrops, and... Photoroom Tool AI Product Photography to Boost Online Sales Photoroom
  8. Good for exactly one job: generating a high volume of on-brand ad variants fast so you can beat creative fatigue, pair it with... AdCreative.ai Tool AI Ad Creative Generator for High-Converting Ads AdCreative.ai
  9. Demand forecasting is the one AI category where ROI shows up directly in the P&L as avoided stockouts, ForesightAI... Cin7 Tool AI Sales & Inventory Forecasting Solutions | Cin7 ForesightAI Cin7
  10. One of the three big Indian WhatsApp Business Solution Providers D2C brands actually use for automated order updates,... AiSensy Tool WhatsApp Business API for E-commerce Growth AiSensy
  11. Generates a legally-reviewed starting draft for the three policies every store needs in minutes - use it as a first draft, then... shopify.com Tool Free Privacy, Refund & Terms of Service Policy Generator Shopify
  12. The most detailed free speed-test tool - waterfall view, device simulation, and specific fix recommendations - so you know... gtmetrix.com Tool GTmetrix: Website Performance Testing and Monitoring GTmetrix
  13. This is literally what Google uses to score your Core Web Vitals for ranking - if you only run one speed test before launch,... pagespeed.web.dev Tool PageSpeed Insights Google
  14. Every agency and freelancer here is Shopify-vetted and tiered by track record, which is the closest thing to a safety net you... shopify.com Tool Shopify Partners Directory: Hire Experts, Developers & Designers Shopify
  15. A free, structured course to get a Shopify store from zero to its first sale fast - the cheapest way to test whether Shopify's... shopifyacademy.com Course First Day To First Sale Shopify Academy
  16. The closest thing to a structured, practitioner-built curriculum in CRO - 20 courses across research, testing and psychology... cxl.com Course Conversion Optimization Minidegree CXL Institute
  17. The single best 'install this today' recommendation for a founder who has never watched a real shopper try to buy on their site... clarity.microsoft.com Tool Clarity - Heatmaps Microsoft
  18. WhatsApp cart-recovery messages get opened and read in India the way emails never will - this is the highest-leverage single... apps.shopify.com Tool Bitespeed: WhatsApp Chat & Abandoned Cart Recovery Bitespeed
  19. A plug-in Shopify app that verifies COD orders by OTP or IVR call before they ship, which is the single highest-leverage RTO... apps.shopify.com Tool Hillteck, COD OTP Verification (Shopify App) Hillteck
  20. Same job as Hillteck's app but over WhatsApp instead of SMS/IVR, worth comparing if your customers already live in WhatsApp and... apps.shopify.com Tool COD-Verify, Reduce Fake COD Orders with WhatsApp OTP Verification (Shopify App) COD-Verify
  21. Razorpay's cross-border product page is the clearest place to see what an India-licensed PA-CB gateway actually offers an... razorpay.com Tool Multi-Currency Account for International Bank Transfers Razorpay
  22. Copyhackers built its name on conversion copywriting for exactly this problem - pages that describe versus pages that sell -... copyhackers.com Course Copywriting Courses - Emails, Ads and Pages That Convert Copyhackers
  23. A free, fill-in-the-blanks worksheet for founders who freeze up staring at a blank description field - a fast scaffold to get... madeurban.com Template Free Product Description Template & Sample Made Urban
  24. An AI size-recommendation widget built specifically for apparel/footwear Shopify stores - the practical next step once a static... measmerize.com Tool Shopify Size Advisor & Fit Finder App for Fashion Stores Measmerize

Show the next 24

The questions

Choosing your store platform 6

Shopify vs WooCommerce vs the rest, pick once.

Shopify or WooCommerce for my first store in India? 4 → Is Shopify worth ₹1,500+/month when I'm only doing 5 orders a day? 4 → Can I migrate from WooCommerce to Shopify later without losing my SEO rankings? 4 → What platform do most funded, scaled Indian D2C brands actually use? 4 → Headless commerce - do I need it or is it overkill for me? 3 → All 6 questions in Choosing your store platform →
Building & setting up your store 6

A store that looks real and loads fast, today.

Which Shopify theme should I pick for my store, and how much should I customize it? 3 → How do I set up my domain, DNS and a proper business email for my store in India? 3 → What pages does my store absolutely need before I go live - policies, About, contact? 3 → How do I make my store load fast enough to pass Core Web Vitals? 3 → How do I make sure my store actually works well on mobile, not just looks fine on desktop? 3 → All 6 questions in Building & setting up your store →
Store design & conversion (CRO) 6

Turn the traffic you already paid for into orders.

My conversion rate is around 1.2%. Is that good or bad? 4 → I barely get 500 visits a week. What should I A/B test first, and can I even trust the results? 4 → Where should I focus first - homepage, collection pages, or product pages? 4 → Nobody's heard of my brand. What trust signals actually make Indian shoppers buy? 4 → My cart abandonment rate is brutal. What actually brings people back? 4 → All 6 questions in Store design & conversion (CRO) →
Product pages, photography & copy 6

The page is your salesperson, make it close.

Can I shoot good product photos on my phone, or do I need to book a studio? 4 → What does a genuinely high-converting product page actually look like? 4 → How do I write product descriptions that actually sell instead of just describing the product? 4 → Are AI product photography tools like Pebblely and Claid actually good enough to skip a shoot? 4 → Should I add video to my product page, and what kind actually moves the needle? 4 → All 6 questions in Product pages, photography & copy →
Tech stack & apps 6

The right apps; not forty that slow you down.

What's the must-have app stack for a brand-new D2C store on Shopify? 4 → My site feels slow and cluttered - how many Shopify apps is too many, and how do I audit them? 4 → Should I use Klaviyo or a WhatsApp-first tool like Interakt, AiSensy or WATI for marketing? 4 → What inventory/order management system (OMS) should an Indian D2C brand use once it's selling on multiple channels? 3 → Are subscription and loyalty apps worth adding, and which ones should I look at? 3 → All 6 questions in Tech stack & apps →
Payment gateways, COD & checkout 6

Take money smoothly, and tame COD.

Which payment gateway should I actually use, Razorpay, Cashfree, PayU, or just Shopify's checkout? 3 → How do I get more customers to pay online instead of COD, and cut my RTO rate? 4 → What's the best way to verify COD orders and stop fake or junk orders before they ship? 4 → Do I need a one-click checkout tool like GoKwik or Shopflo, or is Shopify's native checkout enough? 4 → How do I optimise UPI at checkout, what's the difference between UPI intent and collect, and why do my UPI payments keep failing? 4 → All 6 questions in Payment gateways, COD & checkout →
AI tools & automation for D2C 6

Put AI to work across ops, support, and content.

Which AI tool should I use to shoot clean product photos without renting a studio? 4 → How do I set up an AI support chatbot that actually resolves tickets instead of just annoying customers? 3 → Can AI actually generate ad creatives that convert, or is it just noise? 3 → How do I use AI to forecast demand so I stop either running out of stock or sitting on dead inventory? 3 → I'm one person running this brand, what's a realistic AI stack, not 50 tools I'll never open? 4 → All 6 questions in AI tools & automation for D2C →
eChai Partner Brands The partnership →