Every resource founders actually use, in one library.

What founders use most, ranked by how many answers lean on it.

1. The founder's own dated timeline, useful for checking how long the community actually ran before the first line of product code... Rocketlane Blog Article · About 8 min read · GTM Rocketlane: How it began, and where we are headed Srikrishnan Ganesan
2. The contemporaneous record, written while the claim was still true, with Scott Farquhar saying it in his own words rather than... TechCrunch Article · About 3 min read · GTM Atlassian's 2011 Revenues Were $102 Million With No Sales People Erick Schonfeld
3. Jay Simons on the five decisions that made the model work, including product advocates instead of reps and refusing to... First Round Review Article · About 15 min read · GTM Unpacking 5 of Atlassian's Most Unconventional Company-Building Moves First Round Review
4. Where the counterintuitive north star is explained: payment success rate rather than merchant count, plus 30 to 40 minute... Inc42 Article · About 12 min read · GTM The Product Practices That Turned Razorpay Into A Payments Juggernaut Deepsekhar Choudhury
5. The numbers spine behind the story, including exact take rates, multi product attach at 65 percent of customers, and the risk... Contrary Research Report · Long report · GTM Razorpay Business Breakdown & Founding Story Contrary Research
6. The rupee denominated revenue ladder plus the saying no story: refusing to enter buy now pay later against investor pressure... Forbes India Article · About 8 min read · GTM Razor-sharp checkout: How Razorpay grew close to eight times in four years Rajiv Singh
7. A first person account of why standard B2B demand generation failed at Figma and what community led growth actually cost to... Claire's Notebook Article · About 12 min read · GTM 10 things I learned from 10 years at Figma Claire Butler
8. The six evaluation dimensions and the too many firsts rule, which turns a vague hiring instinct into something you can actually... MKT1 Newsletter Newsletter · About 15 min read · GTM How to hire your first marketer Emily Kramer and Kathleen Estreich
9. The diagnostic that stops you misreading a growth problem: decide whether you are short on fuel or short on engine before you... MKT1 Newsletter Newsletter · About 12 min read · GTM Building an efficient marketing machine: the fuel & the engine Emily Kramer
10. A one page brief covering goals, audience, creative angle and channels, written before anything longer than a tweet. It is the... MKT1 Newsletter Newsletter · About 10 min read · GTM The GACC Marketing Brief: The best framework we've created Emily Kramer
11. The whole mental model in one short post: not measuring acquisition cost and lifetime value is the point, not an oversight, and... Z-Connect by Zerodha Article · About 3 min read · GTM Why Zerodha doesn't advertise Nithin Kamath
12. The referral history, including the years incentives existed, the regulatory ban, and the striking observation that referrals... nithinkamath.me Article · About 4 min read · GTM How Zerodha grew without Advertising Nithin Kamath
13. The clearest statement of the tradeoff in his own words: venture capital pushes spend toward sales and marketing and away from... Business Today Article · About 8 min read · GTM "If you don't invest in R&D, you won't have long term growth," says Zoho Corp's boss Sridhar Vembu Sridhar Vembu
14. The present day proof that this is a policy and not a phase, with Mani Vembu confirming R&D spend still exceeds marketing spend... Forbes India Article · About 7 min read · GTM How Zoho is rewriting the rules of enterprise tech Naini Thaker
15. The nine models she actually uses, led by growth loops versus funnels. Read this first, because everything else she says... Elena's Growth Scoop Newsletter · About 12 min read · GTM My 9 Favorite Growth Frameworks Elena Verna
16. A real growth org mapped out pod by pod, plus the correction most people need: Dropbox does not run on the famous referral... Elena's Growth Scoop Newsletter · About 10 min read · GTM Growth at Dropbox: An Inside Look Elena Verna
17. The market you are pricing into, in numbers from 240 companies, so your pricing debate stops being two people's opinions about... Growth Unhinged Report · About 12 min read · GTM The state of B2B monetization in 2025 Kyle Poyar
18. The 8 percent median and the full distribution across 200 B2B products, which tells you fast whether your filter is too loose... Growth Unhinged Report · About 10 min read · GTM A new look at free-to-paid conversion Kyle Poyar
19. This is where the numbers live: the rep churn targets, the 25 percent attrition buffer he plans for, and why he will not let a... SaaStr Article · About 20 min read · GTM Sales AMA with Mark Roberge: Your Burning Questions Answered (Video + Transcript) Mark Roberge
20. Six named failure modes including his Sustainable Moat Test, plus the promotion trap that catches almost every first time sales... SaaStr Article · About 12 min read · GTM The Most Common SaaS Sales Potholes and How to Avoid Them with Mark Roberge (Podcast #498 and Video) Mark Roberge
21. The densest short read on the model: the 76 percent category king number, the Magic Triangle, and the full seven step category... The Marketing Journal Article · About 12 min read · GTM "Play Bigger: The How and Why of Category Design" - An Interview with Christopher Lochhead Christopher Lochhead
22. The canonical essay, and the one that actually spells out different discovery and monetisation playbooks per segment rather... sajithpai.com Essay · About 28 min read · GTM The Indus Valley Playbook Sajith Pai
23. How the report is actually assembled and what the 2024 edition covers, which is the usable route in given the report's own home... Sajith Pai's Newsletter Newsletter · About 10 min read · GTM Indus Valley Report Reminiscences, Strategy, Tokyo Trains, and Birkin Bags Sajith Pai
24. The dated timeline you need to check the story against: founded 13 October 2010, first customer June 2011, 100 customers in 103... Freshworks Article · About 6 min read · GTM A golden birthday: Turning 13 on the 13th Sanjay Gupta

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