Explore · The library

Every resource founders actually use, in one library.

The essays, videos, podcasts, books and tools behind every answer across eChai's hubs, from starting up to go-to-market, D2C, founder money and AI, each with a note on why it is here.

What founders use most, ranked by how many answers lean on it.

  1. Video · 61 min · GTM Crafting Your SaaS Pricing Strategy - SaaSBoomi Ajit Ghuman
  2. Video · 18 min · GTM Pricing for Product Led Growth - Kyle Poyar Kyle Poyar
  3. Video · 8 min · GTM Reduce Time-To-Value (TTV) to Maximize Onboarding Success | Wes Bush Wes Bush
  4. Video · 31 min · GTM How HEY Onboards New Users feat. Wes Bush And Josh Garofalo | User Onboarding Teardown Ramli John, Wes Bush and Josh Garofalo
  5. Video · 6 min · GTM Slack #UX Teardown - How Does Slack Onboard Users? UserGuiding.com
  6. Video · 43 min · GTM The Cadence: How to Turn Your SaaS Startup into an Army w/Craft Ventures General Partner David Sacks David Sacks
  7. Video · 3 min · GTM CAC Payback Period | SaaS Metrics School | The SaaS CFO Ben Murray
  8. Video · 4 min · GTM Adapting CAC Payback Period for Usage-Based SaaS Models | SaaS Metrics School | CAC Payback Period Ben Murray
  9. Video · 49 min · GTM 2025 Sales Planning Masterclass Series: Data-Driven Sales Territory Planning Fundamentals Forma.ai
  10. Video · 37 min · GTM EP #3 - GTM Excellence with Factors.ai | Srikrishna Swaminathan - Co-founder & CEO at Factors.ai Srikrishna Swaminathan
  11. Video · 53 min · GTM SaaS Go To Market Strategy: A 7 Step Go to Market (GTM) Playbook (Khadim Batti - Whatfix) Khadim Batti
  12. Video · 13 min · GTM SaaS Metrics to track for Initial Stages | Chargebee Chargebee
  13. Video · 20 min · GTM 10 Tips for Startups to Create Powerful Partnerships with Big Companies with SAP Kange Kaneene and Alok Kapur (SAP)
  14. Video · 50 min · GTM The Role of Partners in Scaling to $10B with ServiceNow CCO + VP of Strategic Operations ServiceNow Chief Customer and Partner Officer, with VP Strategic Operations
  15. Video · 38 min · GTM 4 Easy Account Mapping Wins Crossbeam partnerships team
  16. Video · 24 min · GTM Indian SaaS founders need to go beyond direct selling Channlworks
  17. Video · 61 min · GTM Is Your SaaS Product Ready for System Integrator (SI) Partnerships? Prashant Dahalkar - Hexaware Prashant Dahalkar (Hexaware)
  18. Video · 47 min · GTM System Integrator (SI) Partnership Playbook with Jay Mcbain Jay McBain
  19. Video · 14 min · GTM AWS Marketplace Private Offers overview for ISVs Amazon Web Services
  20. Video · 18 min · GTM How Seeq Runs a Multi-Cloud Marketplace Strategy as a Team of One | Cloud GTM XP Seeq marketplace lead
  21. Video · 54 min · GTM Rohit Gupta of Amazon Web Services on How to Build a Successful ISV Partnership with a Hyperscaler Rohit Gupta (AWS)
  22. Video · 37 min · GTM Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy - Patrick Campbell Patrick Campbell (ProfitWell)
  23. Video · 24 min · GTM It’s Price Before Product. Period. Madhavan Ramanujam (Simon-Kucher)
  24. Video · 31 min · GTM The Top 5 Sales Scripts To Handle ANY Pricing Objection Armand Farrokh and Nick Cegelski

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The hubs

Starting Up Find an idea, validate it, build, and land your first customers. 1327 questions GTM Go-to-market, from breaking in to how the best teams do it. 379 questions D2C Building a direct-to-consumer brand, India-first. 512 questions Wealth Paying yourself, ESOPs, secondaries, and de-risking founder wealth. 165 questions How Founders Use AI How founders actually put AI to work, mapped topic by topic. 360 questions Glossary Plain-language definitions of the startup and VC terms you'll hit. 425 terms
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